If you’re choosing between Sitejabber and Trustpilot for your business, the comparison may seem simple, but the actual decision is more nuanced than most guides suggest.
Both are public review platforms where consumers can leave open feedback about your company.
Both offer paid plans for businesses to manage their profiles. But they target different audiences, charge very different prices, and one of them is under an active FTC Consent Order in 2025-2026.
I’ve tested both platforms on real businesses and reviewed hundreds of customer experiences.
Here’s the honest comparison with verified 2026 pricing, the contract terms most users miss, and which platform fits which kind of business.
Quick take: Trustpilot dominates ecommerce and SaaS with strong Google search visibility, verified buyer invitations, and pricing from $259-$1,099+/month. Sitejabber (rebranded as SmartCustomer) targets service businesses with pricing from $200-$900+/month but has a January 2025 FTC Consent Order, lock-in contracts, and reports of unauthorized listings. For most businesses, Trustpilot is the safer choice. For SMB ecommerce wanting flat pricing, WiserReview at $9/month per workspace is a third path.
Want flat pricing without lock-in contracts?
WiserReview offers automated review collection and display starting at $9/month per workspace. No annual contracts, no lock-ins.
Quick comparison: Sitejabber vs Trustpilot (2026)
| Feature | Trustpilot | Sitejabber | |
|---|---|---|---|
| Free plan | Yes (claim profile, basic responses) | Yes (50 review requests/month) | |
| Starting paid price | $259/month (Plus) | $200/month (Liftoff) | |
| Highest tier | $1,099/month (Advanced) + Enterprise $30K+/yr | $900/month (Ascend) + Partner Program (custom) | |
| Contract terms | 12-month prepaid annual (per domain) | 12-month lock-in contracts (widely reported) | |
| Google search visibility | Very high (often page 1 for brand searches) | Lower (less recognized by Google) | |
| Trust signals | TrustScore, verified review badges, and AI detection | Star rating, profile badges | |
| FTC compliance status | Active (with AGCM Italy, fine March 2026) | Under the FTC Consent Order (January 2025) | |
| Best for | Ecommerce, SaaS, and brands needing search visibility | Service businesses, niche markets | |
| Customer base | 800,000+ businesses globally | 60,000+ brands (rebranded SmartCustomer) |
What is Trustpilot?
Trustpilot is the largest open public review platform globally, with 800,000+ businesses and 280+ million reviews.
Founded in Denmark in 2007 and now publicly traded on the London Stock Exchange, it’s the default review platform most consumers think of when researching ecommerce stores, SaaS products, and online services.
Why brands pick Trustpilot:
- Strongest Google search visibility, profiles often appear on page 1 for brand searches
- Verified post-purchase invitation system reduces fake review risk
- TrustScore badges that visibly improve conversion rates
- AI detection removed 4.5 million fake reviews in 2024 alone
- Schema markup that adds star ratings to your Google search snippets
- Integrations with Shopify, WooCommerce, BigCommerce, Magento, Salesforce, HubSpot, Klaviyo, and more
- Public reputation tracking that builds long-term trust signals
- Free tier lets you claim your profile and respond to reviews without paying
Where Trustpilot falls short:
- Trustpilot pricing climbs steeply (Plus $259, Premium $629, Advanced $1,099, Enterprise $30K+ per domain per year)
- 12-month annual prepaid contracts are standard
- Public profile means negative reviews are visible to everyone
- Limited control over review removal (only fake or policy-violating reviews can be flagged)
- Italian competition authority (AGCM) fined Trustpilot $4.6M in March 2026 over disclosure practices
- Higher-tier features (advanced analytics, custom reports) are gated behind enterprise pricing
Pricing (annual, per domain):
- Free: Claim profile, respond to reviews, basic invitations
- Plus: $259/month (custom invitations, integrations, basic analytics)
- Premium: $629/month (advanced analytics, multi-source reviews, more integrations)
- Advanced: $1,099/month (enterprise reporting, dedicated support, AI tools)
- Enterprise: $30,000+ per year (custom enterprise contract)
Best for: Ecommerce stores, SaaS companies, and brands wanting maximum Google search visibility plus verified buyer reviews. Most established trust platform globally with strong consumer recognition.
What is Sitejabber?
Sitejabber (rebranded as SmartCustomer in 2024) is a US-based public review platform serving 60,000+ businesses.
Founded in 2007 with a focus on consumer-driven reviews across many categories, it’s positioned as a more affordable alternative to Trustpilot, particularly for service businesses and SMBs.
Why some businesses pick Sitejabber:
- Lower entry pricing than Trustpilot ($200/month Liftoff vs $259/month Plus)
- Free tier with up to 50 review requests per month
- Open consumer review approach, anyone can leave a review without proof of purchase
- Official Google Review partner
- Shopify, WooCommerce, and BigCommerce integrations
- Sentiment analysis and competitor benchmarking on higher tiers
- The strong product reviews module is separately available
- Real-time alerts and AI-powered review aggregation
Where Sitejabber falls short:
- Under the FTC Consent Order from January 2025 for misrepresenting reviews, this is a major compliance concern
- Multiple G2/Capterra/SoftwareAdvice users report 12-month lock-in contracts with no flexibility
- Reports of unauthorized business listings (created without the business owner’s consent)
- Reports of reviews being removed when businesses cancel paid subscriptions
- Lower brand recognition than Trustpilot in Google search results
- Annual contracts required for paid plans
- Sitejabber pricing is upfront on the website, but custom for higher volume needs
Pricing (annual contracts, per domain):
- Free: Up to 50 review requests/month, claim profile, respond to reviews
- Liftoff: $200/month (basic review sourcing, 2 user licenses)
- Accelerate: $600/month (review aggregation, 2 reviewer distribution platforms)
- Ascend: $900/month (analytics, competitive intelligence, 2 competitors tracked)
- Partner Program: Custom enterprise pricing
Best for: Service businesses with low budgets that want a public review profile, but be aware of the FTC Consent Order and contract lock-in concerns reported by users. Verify contract terms carefully before committing.
Sitejabber vs Trustpilot: Which fits your business?
Pick Trustpilot if:
- You’re an ecommerce store or SaaS product wanting maximum search visibility
- You need verified buyer invitations to filter out fake reviews
- You can budget $259-$1,099/month for a public review profile
- Brand recognition matters (Trustpilot is far more widely known than Sitejabber)
- You want strong AI fraud detection (4.5M fake reviews removed in 2024)
- You’re operating in markets where Trustpilot has high consumer awareness (UK, EU, US)
Pick Sitejabber if:
- You run a service business with budget constraints under $300/month
- You’re comfortable with the FTC Consent Order risk and lock-in contract concerns
- You don’t need strong Google search visibility (Sitejabber profiles rank lower than Trustpilot)
- You want a US-focused review platform with broad category coverage
- You’ve verified the contract terms in writing before signing
Pick neither if:
- You’re a small ecommerce store under $200K/year (both are overpriced for your scale)
- You don’t need a public review profile, just on-site reviews (Judge.me, Loox, WiserReview cover this)
- You want flat pricing without per-domain or annual contract commitments
- You want full control over review collection and display without third-party hosting
Skip the lock-in contracts entirely
WiserReview offers automated review collection, display widgets, and Google rich snippets at $9/month per workspace. Free plan, no contracts.
The third option: WiserReview
If neither Trustpilot nor Sitejabber fits, especially if per-domain pricing or contract lock-in concerns you, WiserReview is a third path some businesses take.
It’s a SaaS review platform focused on automating review collection and on-site display, rather than building a public-profile destination.
Why some businesses pick WiserReview instead:
- Free plan with photo and video reviews
- $9/month flat per workspace (no per-domain scaling, no contract lock-ins)
- Email, SMS, WhatsApp, and QR code review invitations
- Pulls reviews from Google Business Profile, Facebook, and Yelp automatically
- Schema markup for Google rich snippets on every plan
- Works with Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Webflow, and PrestaShop
- 15+ display widgets (carousels, sliders, popups, badges)
- No annual contracts
Where WiserReview falls short:
- Doesn’t replace Trustpilot or Sitejabber as a public review profile (different model)
- No built-in public consumer review platform (focuses on on-site display)
- Smaller integration ecosystem than Trustpilot’s enterprise tier
- If you specifically need a public profile destination for buyers, Trustpilot is still the better fit
Pricing (per workspace):
- Free: Photo/video reviews, basic features, limited request volume
- Essentials: $9/month per workspace
- Exclusive: $19/month per workspace with advanced integrations and priority support
Best for: Ecommerce stores, SMB service businesses, and growing brands that want automated review collection plus on-site display at flat pricing without committing to per-domain enterprise contracts.
Final word
For most businesses, the choice between Sitejabber and Trustpilot comes down to three questions:
- Do you need maximum visibility in Google search for brand reputation? -> Trustpilot
- Are you a service business with a tight budget and willing to accept the risk of contract lock-in? -> Sitejabber (with caution)
- Do you want flat pricing without contracts and don’t need a public profile? -> WiserReview
The short version:
- Ecommerce or SaaS wanting maximum trust signals -> Trustpilot Plus ($259/month)
- Mid-market brand with strong reputation focus -> Trustpilot Premium or Advanced
- Service business with tight budget (caveat: verify contract terms) -> Sitejabber Liftoff ($200/month)
- SMB ecommerce wanting flat pricing without contracts -> WiserReview ($9/month per workspace)
- Multi-platform brand needing on-site reviews -> WiserReview or Reviews.io
Before committing to either Trustpilot or Sitejabber, request the contract terms in writing.
Both platforms use 12-month annual contracts, and Sitejabber, in particular, has multiple user reports of difficulty canceling.
The FTC Consent Order against Sitejabber, issued in January 2025, is a public record and worth reviewing before signing.
For stores that want to avoid contract risk entirely, the WiserReview path lets you start for free, scale on a monthly billing plan, and cancel anytime.
The features overlap with Trustpilot and Sitejabber on review collection and display, just without the public profile destination.
Written by
Krunal Vaghasiya
Krunal Vaghasiya is the founder of WiserReview and WiserNotify, which have served 10,000+ stores since 2020. He helps ecommerce brands build trust through fair, flexible, customer-led review management across every store and market.
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