In this guide
- Reviews.io vs Trustpilot vs WiserReview: quick comparison
- What changed for Reviews.io and Trustpilot in 2026?
- Reviews.io overview: the on-site specialist
- Trustpilot overview: the public score
- Do you need both Reviews.io and Trustpilot?
- How does Reviews.io compare to Trustpilot for pricing and features?
- Is Reviews.io legit, and is Trustpilot legit?
- Reviews.io vs Trustpilot for Shopify stores
- Where WiserReview fits: the $9 version of the on-site job
- Wrap up: do you need both?
Reviews.io and Trustpilot are both Google Review Partners, collect reviews via email and SMS, and now offer “get found by AI” on their homepages. The difference is where the review lives and who is allowed to write it.
Reviews.io is a closed system: only customers you invite after purchase can post, and their reviews appear on your product pages. Plans range from $29 to about $500 per month, month-to-month.
Trustpilot is an open platform: anyone can review your company, and the reviews sit on a Trustpilot.com profile that ranks for your brand name. Paid plans run $99 to $799 per domain on 12-month terms.
I run WiserReview, a review tool that competes with both, so read this with that in mind. Every price below was verified against both vendors’ live pricing pages in August 2026.
Quick take: Pick Reviews.io for product reviews on your store with photo, video, and Google stars from $29. Pick Trustpilot when shoppers look up your brand before buying and you want a public score to show them.
Reviews.io can route a share of your invitations to Trustpilot’s free profile, so most stores don’t need to pay both. And if the job is only on-site reviews, it costs $9 elsewhere.
On-site reviews and Google stars from $9
Verified-buyer collection over email, SMS, and WhatsApp, billed by requests, with both Google star types included and no per-domain bill.
Start Free Trial →Reviews.io vs Trustpilot vs WiserReview: quick comparison
| What you’re comparing | Reviews.io | Trustpilot | WiserReview |
|---|---|---|---|
| Who can post | Invited buyers only | Anyone with an email address | Invited buyers only |
| Where the reviews live | Your product pages, plus a Reviews.io profile | Trustpilot.com profile, plus widgets | Your site only |
| Paid entry | $29/mo (Essentials, 300 invites) | $99/mo per domain (Starter, under $5M revenue) | $9/mo (1,000 requests) |
| Realistic tier | $79/mo (Start-Up, Google stars) | $319/mo per domain (Plus) | $9 to $31/mo |
| What the meter counts | Review invites, per domain | Review invitations, per domain | Review requests, all stores |
| Contract | Month-to-month, 20% off annual | 12 months, billed annually | Monthly, cancel anytime |
| Google Seller Ratings | From Start-Up ($79) | On paid plans | From $9 |
| Product rich snippets | From Start-Up ($79) | Product reviews as an add-on | From $9 |
| Photo and video reviews | Every plan | Text first | Every plan |
| Feeds reviews to Trustpilot | Yes, Reputation Manager on Grow | Is Trustpilot | No |
| Best for | DTC stores want on-site UGC | Brands shoppers research by name | Stores want on-site reviews cheaply |
What changed for Reviews.io and Trustpilot in 2026?
Reviews.io cut its mid-tier prices and moved Google rich snippets down a tier, while Trustpilot replaced its ladder and repositioned around AI search.
Reviews.io: a cheaper Start-Up and a slider
The live Reviews.io pricing page now prices by a monthly-invite slider. At 1,000 invites a month, it reads Essentials $29 (up to 300 invites), Start-Up $79, Grow $175, and Plus $500.
Move the slider to 2,000 invites, and Grow becomes $299 and Plus $499.
Start-Up now includes Google Seller Ratings, Google Rich Snippets, and the Klaviyo integration.
Grow adds Reputation Manager, AI review summaries, competitor analysis, and a contract buyout offer for switchers. Plus adds AI replies, a customer success manager, shoppable UGC galleries, Bazaarvoice syndication, and API access.
Two footnotes matter. Pricing is per top-level domain, each treated as a separate subscription. And the plan table lists a Free tier with 25 review invites per month, which is enough to test the widgets but not much else.
Trustpilot’s new ladder
The live Trustpilot pricing page now offers Free, Starter ($99), Plus ($319), Premium ($799), and Enterprise, all per month, per domain, billed annually on 12-month terms. Starter is limited to new customers under $5M in revenue.
The homepage headline is “Build trust. Get AI recommended,” and Trustpilot reports 400 million reviews with 4.5 million fake ones removed in 2025.
Reviews.io overview: the on-site specialist
Reviews.io, launched in 2010, sells to 12,000+ brands and shows 4.8 ratings on both the Shopify App Store and G2 on its homepage.
It’s part of the Clearer.io group alongside Influence, a loyalty product that serves as its answer to the suites.
What it does well: the product page. Photo and video collection is included on every plan, including $29; the widget library offers 15+ layouts, and Google Seller Ratings plus rich snippets are available at $79.
Reputation Manager on Grow routes a share of invitations to Google and Trustpilot profiles, so a single collection flow feeds multiple public scores.
Where it stops: the meters. Essentials caps at 300 invites; each additional top-level domain counts as a second subscription, and AI features, competitor analysis, and API access start at $175 and above.
Its public profile pages exist but carry far less recognition than a Trustpilot page.
Ideal fit: DTC stores on Shopify, WooCommerce, BigCommerce, or Magento that want visual reviews on product pages and one Google-partner feed.
Also check: Is REVIEWS.io legit? The honest verdict for 2026
Trustpilot overview: the public score
Trustpilot hosts 400 million reviews and adds about 200,000 a day by its own count. Every business gets a profile on trustpilot.com whether it pays or not; paying buys invitations, widgets, and Google Seller Ratings.
What it does well: recognition. A shopper searching “[your brand] reviews” usually finds the Trustpilot page near the top, and the TrustScore is a number people already trust.
That works in ads, email footers, and AI answers, which is the pitch Trustpilot now leads with.
Where it stops: the review is about the company, not the product. Per-SKU stars, product rich snippets, and photo-first widgets aren’t core product features.
Pricing is per domain on 12-month terms, and because anyone can post, moderation is permanent: 7.8 million removals in one year say how permanent.
Ideal fit: service businesses, SaaS, fintech, and consumer brands that get researched by name before the sale.
Also check: Is Trustpilot legit in 2026? I checked, here’s the truth
The review layer without the loyalty bill
Email, SMS, and WhatsApp collection from $9 a month on ten platforms, billed by requests, not orders.
Start Free Trial →Do you need both Reviews.io and Trustpilot?
Most stores don’t. Reviews.io’s Reputation Manager can send a share of your post-purchase invitations to your free Trustpilot profile, so the public score grows without a second paid contract.
That works because Trustpilot’s free tier includes a claimed profile and 50 automated invitations a month.
Route a slice of Reviews.io invites there, and the profile fills with verified buyers, which is what Trustpilot’s own paid plans would collect.
What you lose by not paying Trustpilot is the TrustBox widgets, Seller Ratings sourced specifically from Trustpilot, and any control over the profile beyond replies. What you gain is one bill instead of two.
The exception is a service or finance brand with no product pages to speak of. There, Reviews.io’s on-site strengths don’t earn their keep, and Trustpilot alone is the cleaner buy.
How does Reviews.io compare to Trustpilot for pricing and features?
Reviews.io is cheaper at every tier and richer on product pages; Trustpilot costs more, locks for a year, and wins only on public recognition.
Reviews.io pricing
| Plan | Cost (at 1,000 invites) | What you get |
|---|---|---|
| Essentials | $29/mo, up to 300 invites | Product and company reviews, photo and video, automated collection, 15+ widgets |
| Start-Up | $79/mo | Google Seller Ratings, rich snippets, review importing, third-party collection, Klaviyo, 100 SMS invites |
| Grow | $175/mo ($299 at 2,000 invites) | Reputation Manager, AI summaries, competitor analysis, custom attributes, contract buyout |
| Plus | $500/mo ($499 at 2,000 invites) | AI replies, translation, CSM, shoppable UGC, Bazaarvoice syndication, API |
Month-to-month, 20% off annual, 14-day trial, priced per top-level domain.
Trustpilot pricing
| Plan | Cost | What you get |
|---|---|---|
| Free | $0 | Claimed profile, 50 automated invitations a month, basic widgets |
| Starter | $99/mo per domain | 100 invitations, 2 collection widgets; new customers under $5M revenue only |
| Plus | $319/mo per domain | 300 invitations, 10 collection widgets, 14-day free trial |
| Premium | $799/mo per domain | 1,000 invitations, 21 widgets, invitation optimizer |
| Enterprise | Custom | Unlimited invitations, 22 widgets, quote based on traffic and revenue |
All paid plans are 12-month commitments billed annually. Product reviews and other modules are priced as add-ons.
WiserReview pricing
| Plan | Cost | What’s included |
|---|---|---|
| Starter | $9/mo | 1,000 review requests, photo and video, widgets, rich snippets, Seller Ratings |
| Pro | $19/mo | 3,000 requests, unlimited published reviews, testimonial forms, team seats |
| Pro + AI | $31/mo | 5,000 requests, AI replies, sentiment, summaries, translation |
Billed monthly based on requests sent; no contract, no per-domain charge; yearly billing takes about 3 months off; 7-day free trial.
The worked example at 300 invitations a month: Reviews.io Start-Up is $79 for stars plus snippets, Trustpilot Plus is $319 per domain for company reviews and Seller Ratings, and WiserReview Starter is $9 for 1,000 requests with both star types.
On features, Reviews.io wins the product page (photo, video, attributes, shoppable galleries), Trustpilot wins the public profile, and the only feature neither lists is WhatsApp collection, which matters if your customers live there.
Is Reviews.io legit, and is Trustpilot legit?
Both are established, Google-partnered companies; the legitimacy question concerns the reviews, and that’s where the two models differ.
Reviews.io only publishes reviews from customers you invited after a transaction, plus imports you choose to bring in. A store can’t be reviewed by a stranger or a competitor.
The trade-off is that the score is built from invited buyers and reads as curated to some shoppers.
Trustpilot publishes reviews from anyone, then moderates. Its own count of 7.8 million fake reviews removed in 2025 is the honest summary: the moderation is real, and so is the volume it’s fighting.
Verified badges mark invited reviews; uninvited ones stay unless removed.
The “buy Reviews.io reviews” searches that surface around this topic are a scam category, not a feature. Neither vendor sells reviews, and buying them breaks both platforms’ terms and Google’s.
Reviews.io vs Trustpilot for Shopify stores
For a Shopify store, Reviews.io is the closer fit: native app, product-page widgets, Shopify Flow triggers, and a 4.8 App Store rating that it prints on its own homepage.
Trustpilot also has a Shopify app, but it embeds TrustBox widgets that summarize company reviews. Product-level reviews are an add-on module, so a store wanting stars per SKU pays extra or looks elsewhere.
The honest caveat on Reviews.io is the domain rule. A Shopify store with a .com and a .co.uk pays for two subscriptions, which is where its per-invite pricing stops being cheap.
Where WiserReview fits: the $9 version of the on-site job
WiserReview is my product, so judge this section accordingly. It does the same closed-door, on-site job as Reviews.io, at store prices, without the per-domain meter.
What it does: sends review requests by email, SMS, WhatsApp, and QR code after purchase, so only real buyers respond. Reviews display in 18+ widgets with photo and video on every plan.
It syncs product rich snippets, Google Shopping ratings, and Google Seller Ratings from $9 and runs on Shopify, WooCommerce, BigCommerce, Wix, Squarespace, WordPress, Webflow, Magento, PrestaShop, and headless builds under one subscription.
Where it stops: no public consumer profile, so it can’t replace the “[brand] reviews” Google result Trustpilot gives you.
No Reputation Manager to feed Trustpilot from inside the app. No shoppable UGC galleries or Bazaarvoice syndication. No free plan, just a 7-day trial.
Ideal fit: stores that want what Reviews.io Start-Up delivers for a tenth of the price, and multi-store brands tired of per-domain bills. Spec sheets: WiserReview vs Reviews.io and WiserReview vs Trustpilot.
Start-Up features without the per-domain bill
Seller Ratings, rich snippets, photo and video on every plan, one subscription across all your stores, from $9 a month.
Start Free Trial →Wrap up: do you need both?
Usually not. Reviews.io does the product page and can feed your free Trustpilot profile; Trustpilot does the public score and little else for a store.
Choose Reviews.io if you sell products online, want photo and video reviews with Google stars, and prefer a monthly bill you can walk away from.
Choose Trustpilot if shoppers research your company by name, you sell services or software, and a 12-month, per-domain commitment is a price you’re willing to pay for the recognition.
Choose neither if the job is only on-site reviews with both Google star types. That job costs $9 a month, and the money you save is a year of Trustpilot Plus.
And if you’re an agency reselling reviews to clients rather than a brand buying its own, that’s a different comparison: Reviews.io vs Vendasta.
Check where your last hundred customers found you before they trusted you. That answer picks the tool and tells you whether the second one is worth a second bill.
Written by
Krunal Vaghasiya
Krunal Vaghasiya is the founder of WiserReview and WiserNotify, which have served 10,000+ stores since 2020. He helps ecommerce brands build trust through fair, flexible, customer-led review management across every store and market.
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