Unbounce landing pages are built for one purpose: conversions. But even the best copy and layout can fail if visitors do not trust the offer.
Cold traffic in particular needs reassurance before signing up, booking, or buying. Without reviews, landing pages leak conversions.
Reviews fix this by proving your claims with real customer experiences. With WiserReview, you can add reviews to Unbounce pages without slowing load times or breaking conversion-focused layouts.
Why add reviews on Unbounce?
Unbounce is designed for high-performance landing pages where every element must earn its place. Reviews directly improve results.
1. Increase landing page conversion rates
Unbounce pages often target paid traffic and campaigns. Reviews reduce skepticism and friction.
Statistics and insight:
Landing pages with social proof convert up to 39% better.
Trust signals reduce bounce rates from cold traffic.
Use case: Place a WiserReview slider directly below the main headline or above the primary CTA button.
2. Reduce form and signup drop-offs
Many Unbounce pages rely on forms for leads or trials. Visitors hesitate before submitting details.
Statistics and insight:
Forms with trust signals see higher completion rates.
Testimonials reduce perceived risk.
Reviews reassure first-time visitors.
Use case: Embed a compact review widget near the form showing short, high-impact testimonials.
3. Maintain Unbounce Speed and Focus
Unbounce performance matters for ad campaigns. Heavy scripts hurt Quality Scores and conversions. WiserReview widgets load asynchronously and remain lightweight.
Statistics and insight:
Faster landing pages convert better.
Lightweight embeds preserve Unbounce performance.
Clean layouts improve message clarity.
Use case: Use a floating review badge instead of large testimonial sections to keep pages focused.
Next, follow the steps below to show clean, high-converting reviews on your site.
Start by importing your existing reviews via a direct integration or CSV import.
If you do not yet have reviews, you can start collecting them with WiserReview automations.
After that, go to the Widgets section. You will see multiple review widgets built to build trust and help visitors decide.
For this example, we chose the Carousel widget. You can customize it to match your brand colors and layout. Once everything looks right, click Install.
You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.
Here is how the Wall of Love looks on the MyMunche website.
You can explore the platform further or book a demo to learn how to collect more reviews and show them where they matter most, based on our four years of experience working with over 1,100 brands.
How to embed reviews on Unbounce
After generating your WiserReview widget code, follow these Unbounce specific steps:
Log in to your Unbounce dashboard.
Open the landing page you want to edit.
Click Edit Page.
Drag the Custom HTML widget onto the canvas.
Paste the WiserReview embed code into the HTML widget.
Resize and position the widget.
Preview desktop and mobile views.
Publish the page.
For multiple pages:
Reuse the widget across variants.
Test different placements using A/B testing.
Best practices for showcasing reviews on Unbounce
Unbounce pages convert best when proof is placed with intent.
1. Place reviews near high friction areas
Visitors hesitate before acting.
Place reviews:
Above CTA buttons
Near forms
Before pricing sections
2. Match reviews to campaign intent
Each Unbounce page targets a specific audience.
Use WiserReview tags to:
Show use case specific reviews
Match testimonials to ad messaging
3. Keep reviews short and scannable
Long reviews slow decision making.
Use:
One sentence testimonials
Clear outcomes
Star ratings or names
3 Common mistakes to avoid when adding reviews to Unbounce
Mistakes can reduce landing page performance.
1. Adding reviews too far down the page
Users may not scroll.
Solution: Place review summaries higher on the page.
2. Using generic testimonials
Generic proof feels staged.
Solution: Use tagged, relevant reviews per campaign.
3. Overloading pages with reviews
Too many testimonials distract users.
Solution: Use one focused widget per page.
All your reviews in one place
Collect reviews, manage every response, and display them on your Unbounce site.
Unbounce landing pages succeed when trust meets clarity. Reviews provide the proof visitors need to convert with confidence.
With WiserReview, you can add fast, clean, and targeted reviews to Unbounce pages without hurting performance.
Start using WiserReview to turn your Unbounce landing pages into high trust conversion assets.
Frequently asked questions
Yes. You can embed reviews using the Custom HTML widget.
No. Widgets load asynchronously and stay lightweight.
Yes. Use Unbounce A/B testing with different widget positions.
No. Just paste the embed code.
Yes. Changes are managed inside WiserReview.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
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