BigCommerce is a popular eCommerce platform that helps businesses set up online stores with minimal coding. However, it’s not perfect for everyone. Some find it expensive, limiting, or too complex for their needs.
At present, it powers over 40,000 live stores running, helping brands launch and grow without needing complex development skills. And, sometimes it might not feel like the best fit anymore, whether due to pricing, features, learning curve, or scaling challenges.
Thankfully, many alternatives offer flexibility, ease of use, and unique features. These alternatives cater to both small businesses and enterprises, whether you want a fully hosted solution or a WordPress-based store.
In this guide, we’ll explore the best BigCommerce alternatives for 2026, their key features, pricing, and why you might consider switching.
Quick highlight
Here’s a quick comparison of the leading BigCommerce alternatives:
| Platforms | Best For | Key Differentiator |
|---|---|---|
| Shopify | All-sized merchants seeking scalability and ease of use | The industry’s largest ecosystem of apps and themes |
| WooCommerce | WordPress users who need complete control and customization | Free, open-source plugin with maximum flexibility |
| Adobe Commerce | Large, complex enterprises and B2B operations | Deep integration with the Adobe Experience Cloud Suite |
| Volusion | Businesses prioritizing strong native analytics and SEO tools | Focus on in-house reporting and site speed |
| BigCartel | Artists, makers, and small-scale creatives | Designed for simplicity and a limited product catalog |
| Commercetools | Headless/Composable commerce projects and API-first builds | Trust cloud-native, microservices-based architecture. |
| Salesforce Commerce Cloud | Global enterprise B2B and B2C commerce | Deep CRM integration and AI-driven personalization (Einstein) |
| SAP Commerce Cloud | Enterprises needing commerce integrated with SAP ERP/Supply chain | Unified commerce solution optimized for complex operations |
| Wix eCommerce | Small businesses and beginners prioritize design flexibility | Excellent drag-and-move visual site builder |
| Square Online | Businesses with existing Square POS or small inventory | Seamless integration with Square payments and POS hardware |
| PrestaShop | Open-source users looking for free, self-hosted flexibility | Popular for European markets with multi-language/currency support |
| Dukaan | Businesses seeking a mobile-first, easy-to-use platform (often D2C/B2C in emerging markets) | Rapid store setup and local payment gateway support |
| Sellfy | Digital creators selling downloads, subscriptions, and merchandise | Rapid store setup and local payment gateway support |
Why consider an alternative to BigCommerce?
Even though BigCommerce is powerful, it might not fit every business. Consider an alternative if:
- High Costs and Sales Limits: Many users found that BigCommerce makes you upgrade to a Plus Package if you earn over a $50,000 year. This ties to their plan for revenue, which is why many merchants look for other options.
- Scalability Issues: As businesses grow, they often outgrow BigCommerce. They struggle with managing traffic and face limits on product SKUs, which can slow their growth.
- Control and Ownership: Merchants who want complete control over their code, design, and hosting often choose open-source options like WooCommerce or Magento (Adobe Commerce).
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13 Best Alternatives to BigCommerce
Below are the top eCommerce platforms, each with features designed for various business sizes, models, and budgets.
When choosing one, think about which platform fits your store’s needs, whether for physical products, digital downloads, or handling larger B2B operations.
1. Shopify

Shopify is one of the most popular eCommerce platforms in the world and a strong competitor to BigCommerce. It’s known for its simplicity, powerful features, and scalability that support businesses from startup to enterprise.
Best Features:
- Unmatched App Store: Thousands of third-party apps for marketing, SEO, and specialized functions.
- Shopify Payments: Integrated payment gateway that simplifies setup and offers competitive rates.
- Superior Scalability: Easily handles high traffic and sales volume, especially with Shopify Plus.
- Integrated POS: Advanced Point-of-Sale (POS) system for selling across physical locations.
Pricing:
- Basic Shopify: $29/month
- Shopify: $79/month
- Advanced Shopify: $299/month
- Transaction Fees: 2.9% + 0.30 (using Shopify Payments), 0.5%–2.0% on external gateways.
2. WooCommerce (plugin for WordPress)

WooCommerce offers complete freedom to build and customize an online store using WordPress. It’s ideal for businesses that want flexibility without being tied to rigid platform rules. Since it’s open-source, you can tailor everything to your needs using plugins, themes, and custom development.
Best Features:
- 100% Customization: Complete control over the platform’s core code and design.
- Massive Plugin Library: Access to thousands of free and premium WordPress plugins and extensions.
- SEO Advantage: Leverages WordPress’s built-in SEO tools and structure.
- No transaction fees: Only standard payment processor fees apply (e.g., Stripe or PayPal).
Pricing:
- Platform Cost: Free (open source).
- Total Cost of Ownership (TCO): Varies widely based on required hosting (typically $10-$100+/month), domain name, security (SSL), and premium extensions.
3. Adobe Commerce (formerly Magento)

Adobe Commerce is designed for high-performance e-commerce operations that require full customization and enterprise-grade control. It’s powerful, scalable, and feature-rich, making it a great choice for larger businesses with development resources. If you need advanced B2B workflows, advanced personalization, and global scalability, it’s a good choice.
Best Features:
- Enterprise Features: Advanced B2B functionality, inventory management, and multi-site support.
- AI/Machine Learning: Utilizes Adobe Sensei for intelligent recommendations and search.
- Customization: Flexible, open architecture supports extremely custom builds.
- Global Scalability: Built to handle high traffic and international commerce.
Pricing:
- Adobe Commerce (Cloud/Managed Services): Custom quotation based on annual gross merchandise value (GMV) and average order value (AOV). Generally starts at high five to six figures annually.
- Magento Open Source: Free (requires self-hosting and maintenance).
4. Volusion

Volusion is designed for businesses looking for an easy-to-use, data-driven e-commerce platform. It has strong tools for managing products, sales, and generating reports, all without needing many extra features. It’s ideal for growing brands that want simplicity with business-focused data insights.
Key Features:
- Advanced Data Analytics: Strong native tools for sales, traffic, and conversion rate reports.
- Native SEO Management: Built-in SEO focused site architecture and features.
- Flexible Inventory: Supports complex product variants and tracking.
- Zero Transaction Fees: No platform fees, regardless of the payment gateway used.
Pricing:
- Personal: $35/month (limited products and GMV cap).
- Professional: $79/month.
- Business: $299/month.
- Prime: Custom pricing based on GMV for high-volume stores.
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BigCartel is designed for artists, creators, and small sellers looking for a simple eCommerce solution. It’s easy to use and ideal for selling a few products without any hassle. If you don’t need advanced features, it’s simple and budget-friendly.
Key Features:
- Artist-Focused: Simplistic designed and tools tailored for independent creators.
- Free Plan: Offers a generous free plan for selling up to 5 products.
- User-Friendly: Very quick and easy setup process with minimal technical knowledge required.
- Custom Domains: Ability to connect a custom domain on paid plans.
Pricing:
- Gold: Free (5 Products).
- Platinum: $9.99/month (500 products).
- Diamond: $19.99/month (500 products).
- Transaction Fees: None charged by BiggCartel (only standard PayPal/Stripe fees).
6. Commercetools

Commercetools is a modern headless e-commerce platform built with flexibility and speed in mind. It’s ideal for enterprise businesses that want full API control and freedom to design omnichannel commerce. Instead of a fixed structure, it lets companies build custom experiences across multiple digital products.
Key Features:
- MACH Architecture: Highly flexible, API-driven core for composable commerce.
- Microservices: Allow independent updates and scaling of specific components.
- True Cloud Native: Ensures high performance, elasticity, and global scale.
- Customization: Freedom to build a highly differentiated and unique digital experience.
Pricing:
- Custom/Enterprise: Licensing based on usage, modules implemented, and Gross Merchandise Value (GVM). It requires an upfront and ongoing investment, typically starting in the high five figures annually.
7. Salesforce Commerce Cloud

Salesforce Commerce Cloud helps large retailers connect with customers across all channels. Its AI-powered personalization and automation tools help deliver high-level shopping experiences. Designed for enterprise growth, it supports global operations and complex workflows.
Key Features:
- Deep CRM Integration: Seamlessly connects commerce data with the Salesforce Customer 360 ecosystem.
- AI-Driven Personalization: Uses Einstein to optimize merchandising, search, and product recommendations.
- Unified Commerce: Manages B2C, B2B, and order management from a single platform.
- Mobile-First Design: Optimized templates and tools for excellent mobile shopping experiences.
Pricing:
- Custom/Enterprise: Based on a percentage of Gross Merchandise Value (GVM), typically 1% to 2% + a base subscription fee. Must contact sales for custom pricing.
8. SAP Commerce Cloud

SAP Commerce Cloud (formerly SAP Hybris) is an enterprise solution designed for businesses that need to integrate commerce tightly with existing SAP ERP (Enterprise Resource Planning) and supply chain systems. It offers advanced B2B and B2C capabilities, including complex contract pricing, quoting, and integrated fulfillment.
Key Features:
- ERP/CRM Integration: Native, deep connectivity with other SAP business systems.
- Strong B2B Tools: Features like complex pricing tables, budget management, and self-service portals.
- Global PIM: Advanced Product Information Management (PIM) for large, complex catalogs.
- Unified Customer View: Provides a single, consistent experience across all channels.
Pricing:
- Custom/Enterprise: Quote-based licensing that is highly dependent on implementation scope, required modules, and annual GVM.
9. Wix eCommerce

Wix eCommerce is an ideal solution for small businesses and beginners who prioritize visual design nd ease of use. Built upon Wix’s popular drag-and-drop website builder, it allows users to create stunning, highly customized storefronts without touching a line of code.
It’s an ideal all-in-one hosted solution that includes marketing tools and payment processing, perfect for merchants launching their first online venture or integrating a store into an existing one.
Key Features:
- Intuitive Drag-and-Drop Builder: Unmatched design freedom with zero coding required.
- Integrated Marketing: Built-in SEO, email marketing, and social media tools.
- Secure Payment Processing: Handles all payment security and processing in-house.
- Dropshipping Ready: Tools to connect with major dropshipping suppliers.
Pricing:
- Business Basic: $27/month with basic e-commerce features.
- Business Core: $29/month with a free domain for 1 year and 50 GB storage.
- Business: $36/month with standard e-commerce features and 100GB storage.
- Business Elite: $159/month with advanced features, unlimited storage, and 100 collaborators.
10. Square Online

Square Online is an easy-to-use eCommerce platform, ideal for small businesses and current Square Point of Sale (POS) users. It stands out in multi-channel selling by combining online sales and in-store operations, inventory, and payments in one Square account.
Key Features:
- POS Integration: Automatic inventory and order syncing with Square’s hardware and software.
- Integrated Payments: Use Square Payments exclusively for simple, fast checkout.
- Order Fulfillment: Supports local pickup, delivery, and shipping.
Pricing:
- Square Free: $0/month.
- Square Plus: $49/month.
- Square Premium: $149/month.
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PrestaShop is a free, open-source e-commerce platform popular in Europe and Latin America. Like WooCommerce, it offers many customization options but operates as a standalone platform instead of a WordPress plugin.
Merchants can download and install the software on the servers, allowing for a personalized setup.
Key Features:
- Localization Ready: Excellent native support for multiple languages and currencies.
- Active Community: A large, global community of developers for support and marketplace add-ons.
- Modules & Themes: Thousands of modules are available to extend functionality.
Pricing:
- Platform Cost: Free (open-source download).
- TCO: Relies on third-party costs for hosting, domain registration, SSL certificates, and premium modules or development services.
12. Dukaan

Dukaan is an easy-to-use, mobile-friendly eCommerce Platform. It helps small and medium-sized businesses, especially in emerging markets, get online fast. Merchants can set up a fully working online store in just minutes.
Key Features:
- Mobile App Management: Easily manage the entire store via a dedicated mobile application.
- Marketing Tools: Built-in features for abandoned cart recovery and discount coupons.
- Business Models Supported: Supports Direct-to-Consumer (D2C) and Business-to-Consumer (B2C) sales.
Pricing:
- Starter Plan: $19/month (or about $143.99/year).
- Pro Plan: $49/month.
- Agency Plan: $49.99/month.
13. Sellfy

Sellfy is the perfect platform for digital creators, artists, and marketers who sell downloadable content, subscriptions, or print-on-demand products. It makes it easy to sell files like eBooks, music, and videos directly to fans.
Key Features:
- Digital Product Focus: Excellent support for selling downloads and subscriptions.
- Print-on-Demand: Built-in features for creating and selling custom merchandise.
- Embedabble Store: Allows embedding store or “Buy Now” buttons directly onto existing websites or social media.
- Marketing Suite: Includes email marketing and discount code features on paid plans.
Pricing:
- Starter Plan: $22/month.
- Business Plan: $59/month.
- Premium Plan: $119/month.
6 Key criteria for choosing an eCommerce platform
Choosing the right platform depends on what matters most to your business.
Here are key factors to consider:
1. Cost and pricing structure
- Consider monthly fees, transaction fees, and add-ons.
- Compare free plans vs paid tiers for value.
2. Ease of use and setup
- Check dashboard simplicity and learning curve.
- Look for drag-and-drop builders and templates.
3. Customisation and design flexibility
- Evaluate theme options and CSS/HTML control.
- Consider the ability to tweak checkout and product pages.
4. Scalability and performance
- Ensure the platform handles traffic growth.
- Check uptime reliability and server speed.
5. Integrations and ecosystem
- Look for payment gateways, apps, and third-party tools.
- Ensure compatibility with your existing software.
6. Support, updates, and community
- Check customer service channels.
- Evaluate community forms and frequent updates.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.Wrap up
Choosing an eCommerce platform is crucial for the success and growth of your online store. While BigCommerce is powerful, it might not suit every business or budget.
Platforms like Shopify, WooCommerce, and Adobe Commerce offer flexibility and many features. For small businesses, options like BigCartel, Dukaan, and Sellfy are simple and affordable.
Consider cost, ease of use, customization, and support when making your decision. The right platform can enhance customer experience, streamline operations, and increase sales. The right choice will help you create a store that’s easy to use to manage and prepare you for future growth.
Frequently asked questions
Alternatives may be needed for reasons like pricing, better customization options, simpler setup, specific integrations, or better support for digital products and small businesses.
Shopify is user-friendly, has a huge app ecosystem, and works well for beginners and growing businesses. BigCommerce may have more built-in features for large stores, but it can be more complex for small sellers.
Yes, WooCommerce is perfect if you already use WordPress or want full control over your store. It’s highly customizable but requires hosting and some technical knowledge.
Yes, Adorable Commerce, Salesforce Commerce Cloud, SAP Commerce Cloud, and Commercetools are built for large-scale operations with advanced features, scalability, and multi-store features.