Customers tend to trust other customers more than they trust your marketing. Reviews drive conversions, build credibility, and change browsers into buyers if you have the system to collect and promote them.
Product Review software automates the collection of reviews, handles your feedback, and showcases reviews where they matter.
Whether you’re just starting with your first store or scaling your business to thousands of orders, the right tool saves you time, builds trust, and helps you sell more.
Let’s find the one for your business.
| Software | Key Features | Pricing (starting-tier) |
|---|---|---|
| WiserReview | Multi-channel review collection, Collect reviews, automated review requests, photo/video reviews, forms, and widgets. | Start with the free plan. Paid plans start at just $9/month. |
| Yotpo | All-in-one platform: reviews + loyalty + SMS/email + visual content. | Free plan for tiny stores. Paid “Pro” plan ~ US $169/month for up to 500 orders. |
| Bazaarvoice | Enterprise-level review & UGC platform with syndication to large retail networks. | Custom pricing |
| Judge.me | Unlimited reviews, even on the free plan; strong for small businesses. | Free forever plan; premium plan at US$15/month. |
| Stamped.io | Combines product reviews + loyalty programs. | Starts at US $299/month for one product; multi-product pricing is US $499/month. |
| Okendo | Emphasis on rich media (photo/video) reviews and “beautiful UX”. | Custom pricing |
| Loox | Visual-first review galleries (photos & videos) for e-commerce stores. | Pricing starts at US $12.99/month for the Beginner plan. |
| Reviews.io | Review platform with AI-powered sentiment and flexible plans. | Published entry plan ~ US $29/month, scaling to ~US $499/month for higher tiers. |
| Shopper Approved | High-volume review collection, verified reviews for trust and syndication. | Pricing is custom/usage-based; no fixed public starting price listed. |
| Ryviu | Lightweight review import tool (e.g., from AliExpress/Amazon) and review widgets. | A free plan is available; paid plans start at $6.99/month. |
| Junip | Mobile-first review forms and unlimited orders are included on the free plan, making it ideal for smaller brands. | A free plan is available; paid plans start at US $29/month for core features. |
Why product review software matters for ecommerce

Reviews play a significant role in the entire shopping journey – from when someone first starts looking to the moment they click the ‘Buy Now’ button.
Honest customer feedback does a great deal to alleviate those doubts and make visitors feel more confident, which in turn encourages more of them to make a purchase.
About 85% of people trust online reviews just as much as personal recommendations – no kidding.
Products with at least five reviews have a 270% greater chance of being purchased compared to those with no reviews.
And then there’s the SEO angle – one report found that when shoppers became engaged with reviews, revenue per visitor increased by 162%, and the average order value rose by 13%.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.11 Best product review software for Ecommerce
Innovative ecommerce brands know the power of product review software and are using it to collect, manage, and display customer feedback that really makes some business magic happen. Now, let’s take a closer look at each major review platform, ranked by features, pricing, and AI technology usage.
1. WiserReview

WiserReview is the best product review app. It empowers e-commerce stores to have complete control over review collection, moderation, and display without incurring significant costs; it’s no wonder it’s a popular choice.
It supports multiple channels (email, SMS, WhatsApp, and QR codes) and allows you to customize your review displays to match your brand perfectly.
Main Features
1. Collect Product Reviews

WiserReview makes it easy for stores to collect genuine customer feedback in various formats, including text, star ratings, photos, and video reviews. The review forms are all customizable, so you can ask the questions that matter most to your brand and audience.
How it works:
- Send review requests by email, SMS, WhatsApp, or QR code
- Let customers upload their own photos or videos along with their feedback
- Use shareable review links in receipts, apps, or email signatures
This flexibility ensures customers can share reviews in the way that feels most natural to them, whether they’re online or in-store.
2. Automate Reviews

With WiserReview, you can automate the whole review collection process. No more manually sending follow-ups; schedule post-purchase review requests to go out at a set time after a purchase.
Key automations:
- Set custom delay times after order delivery to ensure customers have experienced the product
- Automate reminder emails or SMS for customers who haven’t responded
- Personalize messages using customer names and product details
- Integrate directly with your ecommerce platform (Shopify, WooCommerce, WordPress, etc.) to trigger review requests automatically
3. Moderate Reviews

WiserReview has a built-in AI moderation system to ensure trust and quality. It will automatically flag any suspicious or spammy reviews before they are posted. Only verified, authentic reviews will remain visible.
Moderation features:
- AI-based spam detection for offensive or fake content
- Manual approval options so you stay in control of what’s published
- Verified purchase filter to ensure real customers are represented
- Central moderation dashboard that simplifies review management across multiple stores
4. Display Product Reviews

Displaying reviews in a nice and pretty way is one of WiserReview’s strongest suits. You can choose from a variety of layouts that fit in seamlessly with your store design, ranging from a modern carousel to a pop-up or even a whole review wall.
Display options include:
- Carousels, popups, badges, and grids that adapt to your theme automatically
- Wall of Love widgets to highlight your happiest customers
- Rich schema markup so your product pages display review stars in Google search results
- Responsive, mobile-friendly layouts for consistent viewing on all devices
Pricing:

All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.2. Yotpo

Yotpo is an all-in-one marketing platform that covers reviews, loyalty, SMS/email, and UGC (user-generated content). This provides a unified suite of solutions for reviews and ratings, UGC, loyalty and referral programs, as well as SMS and email marketing – the complete works.
Main Features:
- Automated review requests via email and SMS
- Google Shopping and Rich Snippet support
- On-site display widgets
- Photo and video reviews
- Loyalty, referrals, and SMS marketing add-ons
- ◆ Powerful feature set for growing brands.
- ◆ Suitable for combining reviews, loyalty, and SMS.
- ◆ Expensive for small businesses.
- ◆ Some advanced features are locked behind higher tiers.
Pricing:

3. Bazaarvoice

Bazaarvoice is an enterprise-level platform used by numerous major retail brands, though many companies also evaluate a Bazaarvoice alternative when looking for more flexibility or cost control.
It collects, manages, and displays user-generated content (UGC), including ratings, reviews, questions, answers, photos, and videos.
Main Features:
- Review, moderate, and syndicate to wide retail/retailer networks.
- Global support, multi-language, rich analytics.
- Performance and ROI Tracking
- Content Moderation and Fraud Detection
- ◆ Excellent for brands selling via major retailers and multiple channels.
- ◆ High cost, custom pricing.
- ◆ Possibly over-engineered for smaller merchants.
- ◆ Cunky User Interface (UI) & Reporting.
Pricing:

4. Judge.me

Judge.me is a highly-rated product review software app that helps e-commerce stores collect, manage, and display customer reviews and other UGC.
It’s a popular choice for platforms like Shopify, WooCommerce, and BigCommerce, used to build trust, enhance brand reputation, and boost sales conversions significantly.
Main Features:
- Unlimited reviews on the free tier, photo/video support, widgets, and import reviews.
- Supports Shopify and other platforms.
- Automatic review collection via email
- Q&A feature for products
- ◆ Fast, helpful support team.
- ◆ Works well for small and growing stores.
- ◆ The feature set is not as extensive as that of large platforms.
- ◆ May need add-ons or upgrades for advanced features.
Pricing:

5. Stamped.io

Stamped.io is an e-commerce marketing automation platform that helps online merchants get the best out of their customers, keep them coming back, and keep them talking through its all-in-one system for customer reviews, ratings, loyalty programs, and user-generated content (UGC) words because let’s face it, customer feedback is a powerful thing.
Main Features:
- Email and SMS review requests
- Reviews with photo/video, Q&A, loyalty and referral capabilities, analytics.
- Net Promoter Score (NPS) tracking
- AI-based sentiment insights
- ◆ Combines multiple customer-engagement functions.
- ◆ Easy to use for beginners.
- ◆ Clean display widgets for product pages.
- ◆ Higher start price for full feature.
- ◆ Possibly more than needed if you only need reviews.
Pricing:

All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.6. Okendo

Okendo is a customer marketing platform built specifically for e-commerce brands, especially those using Shopify, to help them build a genuine relationship with their customers.
It offers a comprehensive suite of tools, all in one place, including Reviews, Loyalty, Referrals, Quizzes, and Surveys. This helps brands drive conversions and maximize the value of each customer. Think of it like taking care of your customers – and getting some love back in return
Main Features:
- collect and display product ratings, reviews, photos, and videos
- Customizable loyalty programs with earning
- AI automation
- Unified Customer Profiles & Data
- ◆ Good brand experience, rich UGC display.
- ◆ Seamless Shopify Integration and fast site speed
- ◆ Custom pricing is available for multiple tiers, with the cost increasing as volume grows.
- ◆ Limited Customization on Some Elements
Pricing:

7. Reviews.io

Reviews.io is a product review software that collects and manages all those customer reviews you want to get. Its main job is to help businesses (especially e-commerce ones) gather, display, and utilize the honest feedback they need to improve their products.
And we all know that using genuine customer feedback is like finding a hidden goldmine of ways to improve
Main Features:
- Automatically collects company and product reviews.
- Google Integration & SEO
- seamless integrations with many e-commerce and CRM platforms
- AI Review Summaries
- ◆ Strong Google Integration and SEO Benefits.
- ◆ prioritize verified reviews.
- ◆ Ease of Use & Strong Support
- ◆ Higher cost for full features; some extras may be add-ons.
- ◆ Inconsistent Support Experiences
Pricing:

8. Loox

Loox is a shop-only marketing solution, a product review software that helps brands build trust and drive sales – and it only works with Shopify stores. What it does is show potential customers the kind of social proof they can trust, such as reviews, photos, and even videos of the product.
Main Features:
- Visual-First Approach
- Customizable Display Widgets
- Built-in one-click referral program
- Integrates seamlessly with Shopify themes
- ◆ Strong visual appeal and built for Shopify.
- ◆ User-friendly interface and automated post-purchase email requests.
- ◆ No Free Plan
- ◆ Limited Customization (on lower plans)
Pricing:

All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.9. Shopper Approved

Shopper Approved is a customer rating and review service designed to help large stores gather numerous high-quality reviews.
Its main aim is to increase traffic, conversions, and sales, and it achieves this by obtaining the right kind of reviews and placing them where they’ll have the most impact.
Main Features:
- Review Display and Syndication
- Offers search-optimized Q&A sections on product pages
- Website Security
- User-Generated Content Tools
- ◆ Suitable for high-volume operations, emphasizing verified reviews and distribution.
- ◆ Reputation Management Tools
- ◆ Limited Customization.
- ◆ Inconsistent Pricing
Pricing:

10. Ryviu

Ryviu is a budget-friendly review tool that’s popular among dropshippers and Shopify store owners. What it does is collect reviews from other places, so you don’t have to do all the work yourself. By doing so, it helps build social proof that can lead to increased sales and higher conversion rates.
Main Features:
- Import product reviews directly from other marketplaces
- Customer engagement tools
- Offers customizable review widgets with different themes
- Statistics system to track review-related data
- ◆ Affordable paid tiers with a functional free plan.
- ◆ Customizable and Mobile-Friendly Widgets
- ◆ Inconvenient Import Process
- ◆ Less Advanced Functionality in Free Tier
Pricing:

11. Junip

Junip is a review-collecting tool that’s built for mobile-first experiences. It integrates reviews with marketing pop-ups and flows, helping businesses build trust and drive conversions by showcasing genuine, authentic customer reviews, including photos and videos.
Main Features:
- Unlimited review requests on all plans
- Multi-Channel Syndication
- Integrates with popular e-commerce and marketing tools like Klaviyo, Omnisend, and Postscript.
- One-click migration from other platforms
- ◆ High Review and UGC Collection Rates.
- ◆ Cost-Effective and Transparent Pricing
- ◆ Lack of Full Marketing Ecosystem
- ◆ Potential Customization Difficulties for Complex Needs
Pricing:

How to choose the right product review software

Your business size, platform, and overall objectives will determine the best product review software for your needs, enabling you to turn reviews into actionable insights. Be sure to weigh those factors before making a decision.
Review collection & solicitation (email/SMS/QR)
Strong review software should automate review requests and maximise responses.
What to look for:
- Support for multiple channels (email, SMS, WhatsApp, and QR codes) across various platforms.
- Timing controls ensure that requests are sent out after delivery or a milestone.
- Incentive options (e.g., discount codes) for leaving reviews.
- Automated reminders for those who don’t respond.
Moderation, authenticity & verified-buyer badges
Not all reviews are genuine. Good software helps you filter spam, fake reviews, and inappropriate content.
Essential moderation features:
- Many tools offer verified buyer badges (to indicate credible reviews); however, please check each one.
- Spam and profanity filters.
- Manual approval workflows for quality control.
- AI-powered or automated flagging of suspicious reviews.
- Reviewer-reply/engagement capabilities.
Display options – widgets, carousels, photo/video reviews
If reviewers submit feedback but your customers don’t see it, especially if they lack direct review links, you lose impact. Display tools matter.
Key display features:
- Carousels for homepages or landing pages.
- Product-page widgets with filtering/search.
- Photo and video review galleries for strong social proof.
- Pop-up reviews or full review walls for browsing.
Integration with your ecommerce platform (Shopify, WooCommerce, BigCommerce, etc)
Your review solution must work seamlessly with your store and tools.
Platform compatibility to check:
- Shopify, WooCommerce, BigCommerce, and custom builds.
- API or plugin support for your tech stack.
WiserReview works across all major platforms, including custom builds. Junip currently only supports Shopify and Shopify Plus stores. Check integration requirements before committing.
SEO & rich-snippet support (star ratings showing in Google)
Reviews can boost search visibility if implemented correctly.
SEO essentials:
- Structured data markup (Schema.org) so review stars appear in search results.
- Integration with Google Shopping/product feeds, if applicable.
- Review content that search engines can crawl (photos, text).
Most quality tools offer this, contributing to overall customer satisfaction, but verify Google Shopping partnership status if you run paid shopping campaigns.
Analytics & insights from review data
Reviews are not just star ratings; they contain insights.
Analytics to prioritise:
- Sentiment analysis (detecting customer emotions) and actionable insights.
- Review velocity tracking over time (how quickly reviews come in).
- Conversion-impact metrics linked to reviews.
- Common keyword/theme identification (e.g., shipping, size, fit).
Multi-language, multi-region support
If you sell internationally, your review tool should cater to different markets.
International features:
- Multi-language review forms & widgets.
- Review translation support or localisation of content.
- Regional domain/currency/date-format support.
- Syndication to international channels if needed.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.4 Common mistakes to avoid

Even with great software, these pitfalls can undermine your review strategy.
1. Relying only on 5-star reviews
Perfect scores can look fake. Studies show ratings between 4.0 and 4.7 build the most trust. Show a mix of positive and critical reviews. Respond politely to negative feedback to demonstrate credibility. Use honest feedback to improve products.
2. Ignoring review management & moderation
Unmoderated reviews lead to spam, bad reviews, and missed opportunities. Approve or reject reviews regularly. Reply to unhappy customers fast. Highlight useful reviews on key pages.
3. Not integrating reviews into broader marketing/UX
Reviews work best when shared everywhere.
- Add them to emails, social posts, and landing pages.
- Utilize review snippets in ads or pop-ups to establish trust.
4. Overlooking localisation/international aspects
Global stores need local voices. Collect reviews in multiple languages. Display region-specific feedback and adjust timing or incentives accordingly. Choose software that supports translation and local display.
Wrap up
Selecting the right review software can make a significant difference – it can transform your customers’ feedback into a major game-changer for your business.
The key is to collect honest reviews, manage them effectively, and display impactful reviews to the right audience, such as potential customers.
Suppose you’re looking for a simple, affordable, and powerful option. In that case, WiserReview has got you covered; it’s got automated collection, AI moderation, and some really nice display widgets that help you build trust and sell more.
Frequently asked questions
Make sure it supports multiple channels (email, SMS, QR), automates requests, verifies buyer status, filters spam, and displays reviews in widgets with schema markup for SEO.
Send your first review request after the product is likely delivered and used – typically 1-3 days for fast shipping or up to a week for slower delivery. Then send one reminder if there’s no response.
Not necessarily. A mix of ratings (for example, 4.0–4.5 stars) often builds more trust than perfect 5-star reviews. Negative feedback can demonstrate authenticity and provide valuable insights for improvement.
Yes, many tools support major platforms like Shopify, WooCommerce, BigCommerce or custom sites. Always check that the tool integrates well with your platform and workflow before committing.
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