Bounce Rate
Bounce rate is the share of sessions that end after a single page view, with no click deeper into the site and no purchase.
What bounce rate is
Bounce rate is the share of sessions that end after a single page view, with no click deeper into the site and no conversion.
Definitions vary by analytics tool. Newer ones treat a bounce as any session with no engagement, rather than strictly one page view.
Why bounce rate matters
A high bounce on paid landing pages means spend leaking before the store gets a chance. On product pages, it usually means the page didn’t match the promise that brought the click.
Common causes of high bounce
- Slow load times, especially on mobile
- An ad or link promise the page doesn’t match
- No visible proof or pricing transparency up top
- Intrusive popups on entry
Frequently asked questions
What is a good bounce rate?
It varies by page type and traffic source. Blog posts bounce more than product pages by nature, so compare like with like and watch your own trend.
Is a bounce always bad?
No. A visitor who found the answer, the address, or the phone number and left may be fully satisfied. It’s a flag to investigate, not a verdict.