Multi-Currency
Multi-currency prices and charges shoppers in their own currency, removing the math and the doubt from foreign prices.
What multi-currency is
Multi-currency is pricing and charging shoppers in their own currency: prices displayed, carts totaled, and cards charged in euros for the German visitor, pounds for the British one, from one store.
Why multi-currency matters
A foreign price is a small exit: the shopper pauses to convert, wonders about card fees, and hesitates on a number that isn’t theirs. Local currency removes the math and the doubt, and settling in it removes surprise conversion fees at the bank.
How multi-currency runs
- Display conversion at current rates, or set per-market prices
- Charging in local currency, not just showing it
- Rounded, market-appropriate price points over raw conversions
- Rate and refund handling: refunds at what was paid
Frequently asked questions
Converted prices or fixed per-market prices?
Conversion is easy but produces ugly numbers that drift with rates; fixed per-market pricing lets each market get clean price points and stable margins. Growing stores usually graduate from the first to the second.
What happens to refunds when rates move?
Refund the amount paid in the currency paid: the customer is made whole, and any rate difference is the store’s small cost of doing multi-currency business.