Order Bump
An order bump is the one-tick add-on beside the payment button, riding checkout’s peak intent.
What an order bump is
An order bump is the checkbox offer at checkout: a small, relevant add-on presented right beside the payment button, added to the order in one tick without leaving the page.
Why order bumps matter
Checkout is the highest-intent moment a store has: the buyer’s card is effectively out, and a well-chosen bump converts at rates upsells elsewhere only dream of, because saying yes costs one click. Small per order, bumps compound: a modest attach rate on every checkout is a permanent AOV raise with no traffic bought.
Bumps that work
- Obvious companions: batteries with the device, care kit with the shoes
- Small relative to the cart: an easy yes, not a second decision
- One line of copy: what it is, why it belongs in this order
- One bump, tested: rotating candidates to find the highest attach
Frequently asked questions
Order bump vs upsell: what’s the difference?
Placement and weight: the bump is a small add-on inside checkout, pre-payment; upsells push bigger versions before checkout or one-click offers after payment. The bump’s superpower is riding the existing decision instead of asking for a new one.
Do bumps hurt checkout conversion?
A single quiet checkbox rarely does; a stack of them or a popup does. The test is honest measurement, completion rate with and without, and the discipline is stopping at one relevant offer instead of turning payment into a gauntlet.