Video Commerce
Video commerce is selling through video, from shoppable clips and demos to live streams and customer footage.
What video commerce is
Video commerce is selling through video: shoppable clips, product demos, live streams, and customer footage, with the path from watching to buying built in.
Why video commerce matters
Video answers what photos can’t: how it moves, fits, sounds, and assembles. Feeds have trained shoppers to evaluate products in motion, and video with tappable products shortens the distance from interest to cart.
Video formats that sell
- Shoppable short-form clips in feeds and on-site
- Demos and how-tos on product pages
- Live shopping events with real-time buying
- Customer-made videos doing the proving
Frequently asked questions
Does video belong on the product page?
For products with motion, fit, or setup questions, yes: it answers objections the gallery leaves open. Keep it fast-loading and skippable; video should add, not gate.
What video should a small store make first?
The phone-shot demo answering the most-asked question, and reposted customer clips. Production value matters less than the question getting answered.