How it works
How to calculate your average order value
Add your order items
Enter each product with its price and quantity sold. Add as many line items as you need. The calculator totals your revenue automatically.
Enter total orders
Put in the total number of orders for the period you are looking at. This is the number of transactions, not the number of items sold.
See your AOV
Total revenue divided by total orders gives you AOV. Compare it across months, campaigns, or product lines to find what moves the needle.
Practical ways to increase AOV
These are things that actually work, not theory.
Set a free shipping threshold
If your AOV is $42, set free shipping at $50. A lot of customers will add one more item to avoid paying for shipping. Simple and it works almost every time.
Bundle products together
Sell a shampoo and conditioner for $24 instead of $14 each. Customers feel like they are getting a deal and your AOV goes up without needing more traffic.
Show reviews on product pages
Customers who read reviews spend more per order because they feel confident buying. A product page with 50+ reviews converts better and leads to larger carts.
Cross-sell after add to cart
Once someone adds a product, suggest something that goes with it. A phone case buyer will often add a screen protector if you show it at the right moment.
Offer a spend-and-save discount
10% off orders over $75 pushes people past your AOV. Make sure the discount does not wipe out more margin than the extra revenue brings in.
Test higher price points
Sometimes AOV is low because prices are too low. If you are underpriced relative to your market, raising prices by 10-15% can boost AOV without losing volume.
More free tools
All tools →FAQ
Questions, answered
Average Order Value. It tells you how much revenue you earn, on average, every time someone places an order. If your store did $5,000 from 100 orders last month, your AOV is $50. It is one of the simplest and most useful ecommerce metrics.
Total revenue divided by total number of orders. That is it. The important thing is to use actual order count, not sessions, not customers, not items sold. Using the wrong denominator gives you a number that looks like AOV but is not.
There is no universal answer. A coffee brand might have a $28 AOV and be thriving. A mattress company with $28 AOV has a problem. The only useful comparison is against your own past performance or businesses selling similar products at similar price points.
Either way works, but pick one and stick with it. If you include shipping in January but exclude it in March, your AOV trend line is meaningless. Consistency matters more than which method you choose.
Yes. The formula works the same for one-time purchases and recurring orders. Just keep in mind that subscription AOV tends to be steadier month to month, so even small changes are worth paying attention to.
Not necessarily. If you push AOV up by offering 30% off bundles, you might sell more per order but keep less margin per dollar. Always check AOV alongside gross margin to make sure you are actually making more money, not just moving more product.
Set a free shipping threshold just above your current AOV. If your AOV is $40, offer free shipping at $50. Most customers will throw in one more item to hit the threshold. It is the most reliable AOV lever and takes five minutes to set up.
No. AOV is one piece of the picture. You should also track conversion rate, gross margin, customer acquisition cost, and repeat purchase rate. An AOV increase that comes with a conversion rate drop might not be a win. Context matters.
Reviews make people spend more per order
Shoppers who read reviews add more to their cart because they trust what they are buying. WiserReview helps you collect and display the reviews that drive bigger orders.
7-day free trial · from $6.75 a month, billed yearly