HubSpot websites, landing pages, and funnels are built to attract, nurture, and convert leads. But even with strong CRM data and automation, visitors still hesitate if they do not trust the brand.
Reviews bridge that gap by showing real customer experiences at key decision points. Without reviews, forms get abandoned and demos go unbooked.
With WiserReview, you can add reviews across HubSpot pages without disrupting performance, design, or marketing workflows.
Why add reviews on HubSpot?
HubSpot is used for inbound marketing, lead generation, and sales enablement. Reviews strengthen every stage of that journey.
1. Increase conversion rates on HubSpot landing pages
HubSpot landing pages are often tied to ads, content offers, and demos. Reviews reduce friction for first time visitors.
Statistics and insight:
Landing pages with social proof convert up to 39% better.
92% of B2B buyers read reviews before engaging with a brand.
Trust signals improve form submission rates.
Use case: Add a WiserReview carousel below your HubSpot form on demo or consultation pages to reassure visitors before they submit details.
2. Improve demo and sales iquiry quality
HubSpot is commonly used for B2B sales funnels. Reviews help pre qualify leads by setting clear expectations.
Statistics and insight:
Reviews reduce low intent demo requests.
Outcome based testimonials increase buyer confidence.
Social proof shortens sales cycles.
Use case: Display reviews that mention onboarding, results, or ROI near meeting booking forms.
3. Build trust across inbound funnels
HubSpot inbound funnels span blogs, landing pages, emails, and thank you pages. Reviews keep trust consistent across touchpoints.
Next, follow the steps below to show clean, high-converting reviews on your site.
Start by importing your existing reviews via a direct integration or CSV import.
If you do not yet have reviews, you can start collecting them with WiserReview automations.
After that, go to the Widgets section. You will see multiple review widgets built to build trust and help visitors decide.
For this example, we chose the Carousel widget. You can customize it to match your brand colors and layout. Once everything looks right, click Install.
You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.
Here is how the Wall of Love looks on the MyMunche website.
You can explore the platform further or book a demo to learn how to collect more reviews and show them where they matter most, based on our four years of experience working with over 1,100 brands.
How to embed reviews on HubSpot
After generating your WiserReview widget code, follow these HubSpot specific steps:
Log in to your HubSpot account.
Go to Marketing and select Website or Landing Pages.
Open the page where you want reviews.
Click Edit.
Add a Custom HTML module to the page.
Paste the WiserReview embed code into the module.
Adjust spacing and alignment.
Preview desktop and mobile views.
Publish the page.
For site wide usage:
Add the embed code to global partials or templates.
Control placement across multiple pages.
Best practices for showcasing reviews on HubSpot
HubSpot pages perform best when trust supports inbound strategy.
1. Place reviews near high intent forms
Visitors hesitate before submitting information.
Place reviews:
Near demo request forms
Above contact or consultation CTAs
Before pricing sections
2. Match reviews to funnel stage
Different pages serve different intents.
Use WiserReview tags to:
Show awareness stage reviews on content offers
Show decision stage reviews on demos and pricing pages
3. Use short, outcome focused reviews
B2B buyers value results.
Use reviews that mention:
ROI
Efficiency gains
Measurable outcomes
3 Common mistakes to avoid when adding reviews to HubSpot
Mistakes can weaken inbound performance.
1. Using the same reviews on every page
This feels generic to repeat visitors.
Solution: Create multiple widgets filtered by tags and funnel stage.
2. Placing reviews too late in the funnel
Users may leave before seeing proof.
Solution: Introduce reviews early and reinforce them later.
3. Ignoring mobile optimization
Many HubSpot pages are viewed on mobile.
Solution: Use sliders and compact widgets optimized for small screens.
All your reviews in one place
Collect reviews, manage every response, and display them on your HubSpot site.
HubSpot funnels convert best when trust supports inbound strategy. Reviews provide the proof visitors need to take the next step with confidence.
With WiserReview, you can add fast, clean, and relevant reviews across HubSpot pages without affecting performance or workflows.
Start using WiserReview to turn your HubSpot pages into trust driven conversion assets.
Frequently asked questions
Yes. Reviews can be embedded using Custom HTML modules.
No. Widgets load asynchronously and remain lightweight.
Yes. Use tags and multiple widgets for each funnel stage.
No. You only copy and paste the embed code.
Yes. All updates are handled inside the WiserReview dashboard.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
3 min 
