How to add Google reviews to a HubSpot website (3 methods, 2026)

If you’re on HubSpot CMS and want to show Google reviews on your website, there are a few real options.

I’ll walk through three methods, ranked by what each one actually does.

Pick whichever fits your plan, budget, and how much customization you need.

Also check: 82 Google review statistics that prove why social proof drives sales

Why Google reviews work well on HubSpot pages

HubSpot pages tend to convert. They’re built for forms, CTAs, and tracked clicks.

Google reviews fit into that flow because they answer the one question every visitor has before filling out a form: “Are other people actually happy with this?”

What Google reviews do on a HubSpot site:

• Trust signal next to your form. 88% of people check reviews before picking a business. Putting reviews near your HubSpot form means they don’t bounce to check elsewhere.
• Higher landing page conversion. Northwestern’s Spiegel Research Center found reviews can lift conversion rates by up to 270%. The biggest jump happens between 0 and 5 visible reviews.
• Stars in Google search results. Proper review schema markup shows star ratings under your page in search, so more people click before they even land.
• Works on every HubSpot page type. Website pages, landing pages, blog posts, knowledge base, the embed works the same in all of them.

3 ways to add Google reviews to a HubSpot website

Three methods, ranked by setup effort:

The widget tool method works best if you want reviews that update on their own and earn stars in Google search. I’ll cover that in detail first, then the other two methods.

Method 1: Add Google reviews with a widget tool

Five steps. About 5 minutes once your Google Business Profile is connected.

Step 1: Connect your Google Business Profile

Sign up for a review widget tool that connects to Google. I’ll use WiserReview here because it has a free plan with schema markup baked in.

Once you’re in, scroll to the import section on the dashboard.

Click “Visit Import Reviews Section”. You’ll see integrations for Google plus 20+ other review sources.

Pick Google, authorize your Business Profile, and your reviews import within seconds.

Step 2: Pick a widget layout that fits HubSpot

HubSpot pages have a fixed content width (usually 1200px max). Pick a layout that works inside that container:

• Carousel: rotating reviews. Good for landing pages with a form nearby.
• Star badge with count: small trust signal above the fold. Good for the hero section.
• Compact list (3-5 reviews): stacked under your offer. Good for service pages.
• Wall of Love: dedicated social proof section. Good for the middle of a long page.

Step 3: Filter the right reviews

Most people show only 5-star reviews. Don’t. Northwestern’s research found buying intent actually peaks at 4.0 to 4.7 stars, not 5.0. A mix feels more real.

Filter by date too. Reviews older than a year hurt more than they help. People want fresh proof.

Step 4: Copy the embed code

Click “Install” in the top-left corner of the Google review widget editor. Grab the JavaScript snippet.

Step 5: Paste it into HubSpot

This is the HubSpot-specific part. There are three ways to drop the code into a HubSpot page, depending on the page type:

For HubSpot website pages or landing pages:

1. Open the page editor in HubSpot.
2. Drag a Custom HTML module from the left sidebar to where you want the reviews.
3. Paste your embed code into the HTML editor.
4. Click “Apply changes”, then “Update” to publish.

For HubSpot blog posts:

1. Open the blog post editor.
2. Click into the body where you want reviews to appear.
3. In the toolbar, click the Advanced dropdown, then Source code.
4. Paste your embed code into the source view, click “Update”.

For HubSpot Knowledge Base or Service Hub pages:

1. Open the article editor.
2. Use the Insert menu, pick Embed.
3. Paste the embed code into the embed box, save the article.

Here’s a quick video walkthrough of the full setup:

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Method 2: Use a HubSpot Marketplace module

The HubSpot Marketplace has free and paid modules built specifically for review display. Some let you paste reviews manually, others connect to Google via API.

How to find and install one:

1. Go to Marketplace in your HubSpot navigation, pick Asset Marketplace.
2. Search for “Google reviews” or “reviews module”.
3. Pick a free or paid module, click “Add to account”.
4. Open your page editor, drag the new module from the sidebar to your page.
5. Fill in the module fields with your reviews or Google Business Profile ID.

Watch out for these trade-offs:

• Many marketplace modules are static; you paste each review by hand, and they don’t update when new ones come in.
• Dynamic modules that use the Google Places API need a Google Cloud API key, which has rate limits and ongoing maintenance.
• Modules from smaller developers may not get updates if HubSpot changes its module spec.

This method works if your team prefers everything inside HubSpot itself and you don’t mind manually updating reviews.

Method 3: Embed a Google Maps iframe (free, limited)

You can skip widget tools and modules entirely by embedding a Google Maps iframe of your Business Profile. It’s free and doesn’t need a sign-up, but the trade-offs are real.

How to do it:

1. Go to Google Maps and search for your business name.
2. Click Share, then Embed a map.
3. Copy the iframe code.
4. In HubSpot, drag a Custom HTML module to your page, paste the code, save.

What you get: a Google Maps box with your location pin. Visitors can click into the listing to see reviews on Google.

What you don’t get: reviews on your page itself, custom styling, schema markup (so no stars in search), filtering, or auto-updates.

This method sends visitors away from your HubSpot page to read reviews on Google, the opposite of what you want for conversions. Use it only if your goal is showing your business location.

Where to put Google reviews on a HubSpot page

Placement matters more than design. Here’s what each spot does:

The best combo on most HubSpot pages is a small star badge in the hero section plus a 2-3 review carousel right next to your primary form. Anything more crowds the page and slows the load.

3 real Google review widget examples

Three live examples of how different businesses show Google reviews on their sites.

1. Hotel Tashi Delek

Hotel Tashi Delek shows an overall 4.4 stars from 1,458 reviews, plus individual guest reviews. The “1,458 reviews” number does most of the work. It’s proof at scale.

Why it works: guests see the credibility number first, then the stories back it up.

2. PerfectGift

PerfectGift uses a Google Verified Reviews widget with a bold headline, overall star rating, grid of reviews, and a “Write a review” button. That button keeps the cycle going by pulling in more reviews.

Why it works: it pulls double weight. Social proof for new visitors, plus a review ask for existing customers landing from email.

3. WiserReview Wall of Love

This Wall of Love mixes star ratings, written reviews, and video reviews. Tabs let people filter by category (Pricing, Support, etc.). That helps when reviews mention specific things prospects are worried about.

Why it works: filter tabs let people find the proof they need without scrolling through unrelated reviews.

Common mistakes that hurt HubSpot conversion rates

Pasting reviews as static screenshots: Screenshots don’t update, can’t be filtered, and look old within a few months. Always use a live widget that pulls from your Google Business Profile.

Too many reviews per page: HubSpot pages convert when they’re focused. 3 to 7 reviews convert better than 20. People scan, they don’t read.

No mobile testing in HubSpot’s preview: Most HubSpot landing page traffic comes from email or paid ads, and that traffic is mostly on mobile. Use HubSpot’s device preview to check that your widget doesn’t break on phones.

Reviews that don’t match the page intent: A HubSpot landing page selling onboarding shouldn’t show reviews about your customer support. Pick reviews that match what the page is selling.

No schema markup: A widget that shows stars but doesn’t add Product or AggregateRating JSON-LD won’t get stars in Google search. Check that your tool outputs schema. Some free embed scripts don’t.

How to get more Google reviews to feed your HubSpot pages

A page with 8 great reviews converts better than one with 80 mediocre ones. But you still need a base level. Three ways to grow yours fast:

1. Use a direct review link: A Google review link takes customers straight to the review form. No searching.
2. Trigger review requests from HubSpot workflows: Set up a workflow that sends a review request email or SMS X days after a deal closes or ticket resolves. HubSpot’s workflow + your review tool’s API does this in under 30 minutes.
3. Enroll in Google Seller Ratings: Once you have 100+ reviews, Google Seller Ratings shows your aggregate star rating in Google Ads. That lifts CTR by 10-20%.

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The bottom line

Adding Google reviews to HubSpot isn’t complicated, but the method you pick determines how much value you get.

The free iframe works if you just need a map. A marketplace module works if you want everything inside HubSpot and don’t mind manual updates. A widget tool works if you want auto-sync, schema markup, and custom layouts.

Whichever you pick, put 3-7 reviews near your form, filter for relevance, and check the mobile preview before publishing.

For broader help, check our guide on adding reviews to HubSpot from any source or our roundup of the best social proof tools.