How to Add Testimonials to Magento in 5 Minutes

I’ve added testimonials to four Magento and Adobe Commerce stores over the last year.

Two used Magento Marketplace extensions for easier back-office management, while two used Page Builder HTML blocks with third-party testimonial widgets for a lighter setup with video testimonials.

Magento gives you more flexibility than most ecommerce platforms, but the best setup depends on your Magento version, whether you use Open Source or Adobe Commerce, and how much control you want.

In 2026, there are four main ways to add testimonials to Magento: Marketplace extensions, Page Builder HTML embeds, CMS Pages or Blocks, and developer-based PHTML template edits.

I’ll cover all four methods.

First: testimonials are different from Magento native product reviews

This catches many Magento merchants off guard. Magento has two separate review-related systems:

• Native product reviews: a built-in feature in Magento and Adobe Commerce. Customers leave 1- to 5-star reviews on product pages after purchase. Enable under Stores > Configuration > Catalog > Product Reviews. For a deeper guide on improving these, see the sister post on adding customer reviews to Magento.
• Testimonials: curated customer quotes you display on homepages, about pages, category pages, and near Add-to-Cart buttons. No built-in testimonials feature is in the default Magento. You add testimonials manually with Marketplace extensions, Page Builder, CMS blocks, or PHTML template edits. This guide covers testimonials.

If you want star ratings on product pages from buyers, enable native product reviews. If you want curated testimonial quotes displayed across your store, the four methods below are the right path.

4 ways to add testimonials to Magento (quick comparison)

The cheat sheet I wish I’d had on day one.

If you just want my pick: for most Magento merchants on 2.4.3+, install a Mageplaza or Mirasvit testimonials extension (Method 1) for back-office controlled testimonial admin with product page widgets, then layer Page Builder HTML Content blocks (Method 2) on the homepage and category pages for video testimonials via a third-party widget. Together they cover the whole store.

Quick note: Magento Open Source, Adobe Commerce, and versions

Three Magento realities worth knowing before installing anything:

• Magento Open Source: the free, self-hosted version (formerly Magento Community Edition). Has the same codebase as Adobe Commerce for most features, including Page Builder, CMS Pages, and CMS Blocks.
• Adobe Commerce: the paid enterprise version (formerly Magento Enterprise or Magento Commerce). Adds B2B features, advanced segmentation, Customer Loyalty, and Adobe Sensei AI. All four methods below work the same on Adobe Commerce.
• Magento version: Page Builder requires Magento 2.4.3+ (released 2021). Earlier versions of Magento 2.x use the WYSIWYG editor instead. Magento 1.x is end-of-life since 2020, but some legacy stores still run it; for these, only Methods 3 and 4 apply.

All four methods below assume Magento 2.4.3+ unless noted. Where compatibility matters, I’ll call it out.

Why add testimonials to Magento at all?

Quick gut check before you spend time. Magento and Adobe Commerce power a lot of mid-market and enterprise ecommerce stores where shoppers compare carefully, and order values tend to be higher than average.

Testimonial data show that 88% of people trust online testimonials as much as personal recommendations, and pages with testimonials can convert up to 34% better than pages without them.

Specific wins I’ve seen on Magento stores:

• Higher add-to-cart rate on product pages. A B2B Adobe Commerce store added a 3-testimonial slider directly above the Add-to-Cart button on key product pages using the Mageplaza Testimonials extension. Add-to-cart climbed across the catalog with no other change.
• Lower bounce on category pages. A testimonials block below the product grid, built via Magento’s Widgets system, reduced bounce rates on high-value category pages.
• Lower cart abandonment on high-AOV orders. Testimonials near the checkout button reassure buyers about shipping, return policies, and product quality right before payment, especially valuable on Adobe Commerce stores with high-ticket items.
• Free social proof for B2B and enterprise sites. B2B buyers expect proof from named companies. Testimonials from real customers with logos move the needle on quote requests.

Worth the hour. Let’s get into it.

Method 1: Install a Magento Marketplace testimonials extension

If you want testimonials managed entirely in the Magento admin, a dedicated Marketplace extension is the most native path.

These extensions add a Testimonials section to your Magento admin panel, let you enter testimonials with a customer name, role, photo, quote, rating, and category, and provide widgets to display them on product pages, the homepage, category pages, and dedicated testimonial pages.

Popular options in 2026 on the Magento Marketplace and developer marketplaces:

• Mageplaza Testimonials. One of the most popular Magento 2 testimonial extensions. Add testimonials in the admin, display via widgets in any position. Supports photos, video testimonials, ratings, and Page Builder integration.
• Mirasvit Testimonials. Mid-market favorite with carousel and grid display options, product-specific testimonials, and a customer submission form.
• Amasty Testimonials Pro. Premium extension popular with Adobe Commerce stores. Includes anti-spam, customer submission form, and schema markup for rich snippets.
• MGS Testimonials. Good for design-focused stores wanting multiple layout templates.
• Webkul Customer Testimonials. Cross-platform developer with strong Magento 2 testimonial extension support.

Steps:

1. Visit the Magento Marketplace (marketplace.magento.com) or the developer’s official site (Mageplaza, Mirasvit, Amasty).
2. Filter by your Magento version (2.4.x) and Magento Open Source vs Adobe Commerce compatibility.
3. Read recent reviews and check the last update date before purchasing.
4. Purchase and download the extension. Typical cost: $50-$200 one-time, sometimes with paid support tiers.
5. Install via Composer (most modern approach) or upload the extension files via FTP to /app/code/Vendor/Module/.
6. Run php bin/magento setup:upgrade, php bin/magento setup:di:compile, and php bin/magento setup:static-content:deploy from your Magento root directory.
7. Clear cache with php bin/magento cache:flush.
8. Log in to your Magento admin panel. Open the new Testimonials menu (location varies by extension).
9. Add testimonials: customer name, role or company, photo, quote, optional rating, and category.
10. Configure widgets to display testimonials on the homepage, product pages, category pages, or the footer. Go to Content > Widgets > Add Widget, pick your testimonial widget type, and assign positions.

Honest take: dedicated Marketplace extensions give you full admin control and a clean testimonials management workflow. The trade-off is installation complexity (Composer or FTP, plus CLI commands for cache and compilation), upfront cost ($50-$200), and ongoing dependency on the extension developer for Magento version updates.

Good for: Magento merchants who want everything managed directly in the admin panel, with product page widgets and homepage blocks for testimonials.

Method 2: Page Builder HTML Content + third-party widget (my recommended path)

This is what I use on most Magento and Adobe Commerce client stores running 2.4.3+ that want video testimonials, automated collection, or a lighter setup without installing extensions.

You generate a widget code in a testimonial tool, then drop it into Magento’s HTML Content block via Page Builder.

The benefit over Method 1: no extension purchase, no Composer install, no CLI commands. The embed code is portable and works on any future platform if you migrate.

Page Builder’s drag-and-drop interface also means content team members can update placement without developer help.

Popular third-party widget options in 2026:

• WiserReview. Free plan up to 10 testimonials, $9/month paid. Photo and video testimonials, multi-platform aggregation, and AI moderation.
• Senja. Free tier, strong on video testimonials and Wall of Love layouts.
• Testimonial.to. Strong on video testimonials with one-click recording links.
• Shapo. Free plan with 10 testimonials. 20+ import sources, schema markup for rich snippets.
• Famewall. Testimonial-focused with a simple collection flow.

For this walkthrough, I’ll use WiserReview, which is what I built. Free plan covers up to 10 testimonials and unlimited site embeds. Paid plans start at $9 per month or $6.75 per month if you go yearly.

Embedding the testimonial widget in Magento Page Builder

Once you have your embed code, here’s how to drop it into Magento using Page Builder.

1. Log in to your Magento admin panel.
2. Go to Content > Pages (or Content > Blocks for reusable blocks).
3. Open the page where you want testimonials, or create a new page.
4. In the page editor, scroll to the content area and click Edit with Page Builder.
5. From the Page Builder sidebar, drag the HTML Content content type onto your canvas at the position you want.
6. Click the HTML Content block to open its editor.
7. Paste your WiserReview embed code into the HTML field.
8. Click Save in the block editor.
9. Save the page.
10. Flush cache via System > Cache Management or run php bin/magento cache:flush from CLI.
11. Visit your storefront to verify the widget renders correctly.

For product-page testimonials, edit the product’s CMS-style description or apply a custom layout XML update to inject the HTML Content block.

Page Builder is available on the product page editor in Adobe Commerce and Magento 2.4.3+.

If you’re on a pre-2.4.3 Magento version without Page Builder, use Method 3 (CMS Page / CMS Block) with the WYSIWYG editor in Source mode instead.

Make sure the embed URL starts withhttps://, since Magento blocks HTTP iframes as mixed content on published stores.

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Method 3: CMS Page or CMS Block with HTML (for reusable testimonials)

If you want testimonials on a dedicated /testimonials page, or you want a single testimonial block reused across multiple pages, Magento’s CMS Pages and CMS Blocks are the cleanest path.

CMS Blocks are particularly powerful since you can write a block once and insert it into pages, products, or category descriptions using the {{block id="my-testimonials"}} directive.

Steps for a CMS Block (the reusable approach):

1. In your Magento admin, go to Content > Blocks.
2. Click Add New Block.
3. Title the block (e.g., “Homepage Testimonials”) and set the Identifier (e.g., “homepage-testimonials”).
4. In the content editor, click Show / Hide Editor to switch to plain HTML mode (avoid the WYSIWYG editor for embed code, since it strips iframe and script tags).
5. Paste your widget embed code, or write hand-curated testimonial HTML directly.
6. Save the block.
7. To display the block on a page, go to Content > Pages, open the target page, switch to plain HTML, and insert {{block id="homepage-testimonials"}} at the position you want.
8. Alternatively, use Content > Widgets > Add Widget > CMS Static Block to assign the block to a layout position, such as “Main Content Area” or “Sidebar.”
9. Flush cache.

Steps for a CMS Page (dedicated /testimonials URL):

1. Go to Content > Pages > Add New Page.
2. Title the page “Testimonials” and set the URL Key to “testimonials.”
3. In the content editor, switch to plain HTML mode and paste your widget embed code.
4. Set the page status to Enabled and save.
5. Add the page to your main menu via theme configuration or by assigning a widget to the menu position.

Honest take: CMS Blocks are Magento’s most underutilized feature for site-wide content reuse. Write a testimonial block once, insert it anywhere with a directive, and it stays in sync across every location. The trade-off is no automated collection, since you’re managing testimonial content manually in the WYSIWYG block editor.

Good for: stores wanting a dedicated testimonials page in navigation, or a reusable testimonial block placed on multiple pages.

Method 4: PHTML template edit (custom module for developers)

If you have developer access and want precise placement that Page Builder and CMS Blocks don’t expose (for example, hard-coded inside the product detail template between specific Magento blocks), you can build a custom module with a PHTML template.

Important: never edit core Magento files or original theme files directly. Always create a custom module or theme override.

Magento updates can overwrite your changes if you modify core or vendor theme files.

High-level steps:

1. Create a custom module under /app/code/YourVendor/Testimonials/ with the required registration.php and etc/module.xml files.
2. Create a PHTML template file (e.g., view/frontend/templates/testimonials.phtml) with your widget embed code or testimonial HTML.
3. Use layout XML files to inject your template into specific positions (e.g., view/frontend/layout/catalog_product_view.xml for product pages.
4. Run php bin/magento module:enable YourVendor_Testimonials.
5. Run php bin/magento setup:upgrade, setup:di:compile, and cache:flush.
6. Test on the storefront. Verify the template renders in the expected position.

Tip: for theme-level edits, use a child theme that extends your parent theme. This protects your changes from theme updates.

Honest take: PHTML template edits give the most control but require knowledge of Magento module development and a Composer or Git workflow discipline. For most merchants, Methods 1, 2, or 3 cover 95% of use cases without module-level risk.

Good for: developers, agencies, and Adobe Commerce stores that need precise testimonial placement within specific Magento layout blocks.

Best practices that actually move the needle

Five things I’ve tested across Magento and Adobe Commerce stores that consistently improve engagement and conversion.

1. Place testimonials near the conversion action. A testimonial directly above the Add-to-Cart button, near checkout, or above a B2B quote request form works harder than five testimonials scattered across the page. Use Magento’s Widgets system or PHTML layout XML to anchor testimonials where decisions happen.
2. Mix written and video testimonials. Video testimonials feel more authentic in 2026 and convert better on high-AOV products. Mageplaza Testimonials supports video natively, as do the third-party widgets in Method 2.
3. Match testimonials to category and customer segment. Use category-specific testimonials on category pages. On Adobe Commerce, leverage Customer Segments to show different testimonials to B2B vs B2C visitors using Dynamic Block targeting. Use tags in WiserReview’s AI moderation for the same effect as third-party widgets.
4. Add schema.org Review markup for rich snippets. Some Magento testimonial extensions (Amasty Pro) output schema.org markup automatically; third-party widgets like Shapo and WiserReview include it by default. Validate using Google’s Rich Results Test after publishing.
5. Test on mobile. Magento stores get heavy mobile traffic, especially B2C. Test testimonial widgets at the 375px breakpoint on a real phone before pushing live. Some sliders need tuning to avoid horizontal scroll.

Mistakes I see Magento merchants make over and over

Three patterns worth avoiding:

Pasting embed code into the WYSIWYG editor instead of switching to plain HTML mode. Magento’s WYSIWYG editor (TinyMCE) strips iframe and script tags as a security measure. The block saves but renders as plain text on the live page. Always click Show / Hide Editor to switch to plain HTML mode before pasting embed code.

Editing core Magento files or vendor themes directly. Magento updates can overwrite your custom code. Always create a custom module under /app/code/YourVendor/ or use a child theme. Magento’s override system is purpose-built for this.

Forgetting to flush the cache after every change. Magento caches templates, blocks, and configuration aggressively. After saving a CMS Block, installing an extension, or pushing a code change, flush cache via System > Cache Management or php bin/magento cache:flush. Otherwise, changes won’t appear on the storefront.

Which method should you actually pick?

Short version:

• Pick a Magento Marketplace extension (Mageplaza, Mirasvit, Amasty, MGS) if you want a dedicated Testimonials menu in your admin with widgets for product pages, homepage, category pages, and customer submission forms. $50-$200 one-time purchase.
• Pick Page Builder HTML Content + third-party widget (like WiserReview) if you’re on Magento 2.4.3+ or Adobe Commerce, want video testimonials, automated collection, or a portable embed that survives a future platform change. Free plan covers 10 testimonials; paid plans are $9/month or $6.75/month (annual).
• Pick the CMS Page / CMS Block approach if you want a reusable testimonial block placed across multiple pages with the {{block id=""}} directive, or a dedicated /testimonials URL.
• Pick the PHTML template edit if you’re a developer or agency and need precise testimonial placement inside specific Magento layout blocks that Page Builder doesn’t expose.

For most Magento and Adobe Commerce merchants I work with, the right answer combines two methods: a Mageplaza or Mirasvit testimonials extension (Method 1) for product-page widgets and admin-managed testimonials + Page Builder HTML Content blocks (Method 2) on the homepage and dedicated testimonials page for video testimonials. Together they cover the whole store.

If you want to try the third-party widget path, the WiserReview free plan covers 10 testimonials and works with Magento Open Source, Adobe Commerce, and all Magento 2.x themes. No credit card to start.