Learn how to collect and add testimonials to your website. A simple way to gather real customer feedback and display it to build trust and improve conversions.
A website can look professional and load fast, yet still fail to convert visitors.
The most common reason is a lack of trust. Visitors often hesitate before contacting you, signing up, or making a purchase because they are unsure if your business is reliable.
Testimonials solve this problem by showing real experiences from real customers, giving visitors confidence to take action.
Why add testimonials to a website?
Testimonials are one of the strongest trust signals on any website, regardless of industry.
Testimonials build instant credibility for first-time visitors
Websites with testimonials can increase conversions by up to 34 percent
88 percent of people trust online testimonials as much as personal recommendations
Social proof reduces hesitation around enquiries, signups, and purchases
Because most visitors discover your website for the first time, testimonials help them feel safe engaging with your brand.
You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.
Embed testimonials on a website
After generating your WiserReview embed code, follow these general website steps:
Open your website editor or CMS
Navigate to the page where you want testimonials to appear
Add an HTML, Embed, or Custom Code section
Paste the JavaScript embed code, iframe, or URL from WiserReview
Save and publish the page
These steps work across custom-coded websites, CMS platforms, and page builders.
Best places to show testimonials on a website
Strategic placement ensures testimonials support user decisions naturally.
Homepage sections
The homepage is the first trust checkpoint. Testimonials placed here immediately reassure visitors that your business is legitimate.
This encourages users to explore your site instead of leaving due to uncertainty.
Service or solution pages
Service pages attract high-intent visitors comparing options.
Testimonials that highlight results, reliability, or outcomes reduce doubt and help visitors feel confident choosing your business.
Product pages
For ecommerce or digital products, testimonials near product details or buy buttons reduce perceived risk.
Seeing feedback from real customers makes purchasing feel safer and more justified.
Contact and conversion pages
Visitors often hesitate right before contacting you or submitting a form.
Testimonials placed near contact forms, signup areas, or CTAs reduce last-minute doubt and increase completed actions.
All your testimonials in one place
Collect testimonials, manage every response, and display them on your website.
Yes. Testimonials are effective for business, ecommerce, SaaS, and personal websites.
No. Properly embedded testimonials load efficiently and do not affect performance.
Two to five focused testimonials per key page usually work best.
Yes. The same embed code can be placed on multiple pages.
Absolutely. Even a few testimonials significantly improve trust and conversions.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
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