Okendo vs Yotpo: Best review platform for your store

Picking the right review tool matters because your store needs real reviews, strong social proof, and fast setup. 

Okendo and Yotpo are the two names most brands compare, but each serves a different type of store.

If you want clean design and strong visual reviews, Okendo stands out. If you want more features in one place, Yotpo gives you reviews plus loyalty, SMS, and more, but at a higher cost.

This guide gives you a straight comparison so you can see which one fits your store and which one can bring more reviews, more trust, and more sales with less effort.

Quick comparison: Okendo vs Yotpo

Here is a quick table that shows how Okendo and Yotpo differ so you can see the key points in one place.

WiserReview is a strong pick because it offers cheaper plans and gives you a complete review management system to collect, manage, and display real customer reviews.

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Platform Overview

Here is a quick look at how each platform works and who it fits.

Okendo: Overview

Okendo is a review platform built for Shopify brands that want clean review layouts and strong visual content. 

Many DTC stores use Okendo because it makes customer photos and videos look natural on product pages.

It also supports customer attributes, which helps stores show details like size, fit, or product use. 

This makes Okendo a good fit for lifestyle, beauty, apparel, and home brands that care about how their reviews look.

Pros

• Clean and modern review layouts
• Strong support for photos and videos
• Customer attributes for richer review details
• Easy to use for Shopify brands
• Good for stores that want a polished visual style

Cons

• Works only on Shopify
• No free plan
• Higher starting price
• Fewer marketing add-ons compared to Yotpo
• Not ideal for multi-platform brands

Pricing

Yotpo: Overview

Yotpo is a full review and marketing platform used by mid-size and large brands. It offers reviews, loyalty, referrals, SMS, and subscriptions under one ecosystem. 

Stores choose Yotpo when they need a single system that handles both reviews and long-term customer engagement. 

Because of this, Yotpo fits brands that want deeper control, advanced automation, and a wider set of tools.

Pros

• A wide set of tools beyond reviews
• Works on Shopify, BigCommerce, Magento, and more
• Strong moderation and filtering
• Deep integrations with SMS, loyalty, and subscriptions
• Good for large brands with complex needs

Cons

• Higher pricing than most review apps
• Setup takes more time
• Some features come as separate modules
• Can feel heavy for small teams or new stores
• Pricing goes up with usage and add-ons

Pricing

Feature-by-feature comparison

Here is a simple view of how both platforms handle their core features.

Review Collection & Moderation

Okendo collects text, photo, and video reviews with a clean form that feels simple for customers. It keeps moderation easy with basic filters and customer attributes that help stores show richer feedback.

Yotpo collects the same types of reviews but offers deeper moderation tools. You get stronger filters, automatic flags, and more control over what appears on your site. This fits brands that need tight review management, while others may prefer a Yotpo reviews alternative with simpler controls and lower cost.

Widgets & Review display

Okendo focuses on clean and visual layouts. Its widgets highlight customer photos and look polished on product pages. Many lifestyle and fashion brands prefer this look.

Yotpo gives you more layout choices and more ways to show reviews across your store. It also includes badges, pop-ups, and extra display options. This works well for brands that want flexible design choices.

Integrations & Tech stack fit

Okendo works only on Shopify. It connects well with Shopify apps like Klaviyo and Gorgias, which makes it a simple fit for Shopify-only stores.

Yotpo works on Shopify, BigCommerce, Magento, and other platforms. It also connects with Yotpo’s loyalty, SMS, and subscription tools, giving larger stores a unified setup.

Analytics & Insights

Okendo offers simple analytics that show review volume, ratings, and customer details. It gives you enough insights to understand customer sentiment without feeling complex.

Yotpo offers deeper insights with more data, more filters, and more performance tracking. Larger brands use these reports to understand customer behavior and improve products.

Pricing & Value

Okendo has no free plan and starts at a higher monthly cost. It delivers strong visual reviews but can feel expensive for small stores.

Yotpo has higher pricing across most plans. Costs increase with add-ons and order volume. It gives more features, but the price rises fast, which smaller brands often mention.

Support & Ease of use

Okendo is easy to set up and simple to manage. Most users say it feels light and clear, especially for Shopify brands.

Yotpo takes more time to learn because it offers more tools. Support is helpful, but the setup can feel heavy for newer or smaller stores.

Which platform is right for your store?

Your store’s needs decide which review platform fits better. Okendo and Yotpo work in different ways, so the right pick depends on how simple or advanced you want your review setup to be. Here is a clear view based on real store situations:

• Okendo fits stores that want strong photo and video reviews and a clean layout that looks good on product pages.
• Yotpo fits stores that want reviews plus other tools like loyalty, referrals, SMS, and subscriptions in one system.
• Okendo works well for Shopify-only brands that want a simple setup and a polished look without extra modules.
• Yotpo works well for larger stores that want deeper controls, more rules, and a wider tech stack.
• Okendo is better for teams that want easy daily management, quick settings, and fewer steps.
• Yotpo is better for teams that want a full marketing ecosystem, though it comes with higher pricing.

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Start Free

Wrap up

Okendo fits stores that want clean layouts and strong visual reviews. Yotpo fits stores that want reviews plus loyalty, SMS, and other tools in one setup. 

The right choice depends on how simple or advanced you want your system to be.

If you want a lighter option with lower pricing, WiserReview is the easier pick. It helps you collect and show real reviews without the high cost or complex setup you get with Okendo or Yotpo.

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.