2 min 
Picking the right review tool is not easy. WiserReview, Judge.me, and Trustpilot offer different features and pricing, and many store owners are unsure which one to choose.
Over 40,000 Shopify stores use Judge.me. It has a free plan and supports photo and video reviews. But it doesn’t include built-in tools for email or SMS marketing.
Trustpilot is well-known and used by over 1 million businesses. It offers verified reviews, SEO tools, and fraud protection. But it starts at $299/month and needs a yearly contract.
WiserReview is designed for fast setup and simple review collection. It costs $9.95 a month and offers clean widgets, photo and video review support, and built-in automation.
This guide compares WiserReview, Judge.me, and Trustpilot. It shows prices, features, and what each tool offers so you can pick the one that fits your store without guessing.
| Feature | WiserReview | Judge.me | Trustpilot |
|---|---|---|---|
| Starting Price | $9.95/month | Free plan + $15/month for the advanced plan | Starts at $299/month (annual contract) |
| Review Types | Text, photo, video | Text, photo, video | Text only (photo/video in custom plans) |
| Display Options | Popups, sliders, badges, carousels | Widgets, carousels, badges | TrustBox widgets for site and Google ads |
| Moderation Tools | Filters, tagging, manual controls | Flags, review moderation, blacklists | Fraud detection, review flagging |
| Marketing Tools | Coupons, social sharing, smart triggers | Review reminders, coupon rewards | SEO tools, ad stars, review sharing |
| Integrations | Shopify, WooCommerce, Klaviyo, API | Shopify, WooCommerce, BigCommerce | Zapier, Slack, Mailchimp, CRMs |
| Ease of Setup | Quick, no code needed | Easy install on Shopify | Requires manual setup and domain setup |
| Best For | Small to mid-size businesses | Shopify users wanting rich reviews | Larger brands needing SEO & reputation |
| Rating | 4.8/5 | 5.0/5 | 4.5/5 |
What is WiserReview?
WiserReview helps businesses build trust and boost sales by showing real customer feedback. It’s made for those who don’t want to deal with complex tools or expensive platforms.
WiserReview is built for stores that want to collect and show customer reviews without long setup or high costs. It works well for small and growing businesses that need clean display, photo/video reviews, and fast results.
Key Features:
- Collect text, photo, and video reviews.
- Show reviews using popups, badges, sliders, and floating bars.
- Automate review requests after orders.
- Tag and filter reviews for better control.
- Pin top reviews or hide unwanted ones.
- Add reviews to your website without any extra plugin.
- Works with Shopify, WooCommerce, Klaviyo, and more.
- No coding needed.
- Free plan available.
Pricing: Free plan available, Pro plan starts at $9/month
Rating: 4.8/5
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
What is Judge.me?
Judge.me is a trusted review app built mostly for Shopify users. It’s widely used by small and mid-size stores because it gives you a lot of features even in the free plan. You can collect unlimited photo and video reviews, customize how reviews look on your site, and reward customers with discount codes.
It’s great for stores that want full control over reviews without paying much. But it doesn’t have built-in tools for sending email or SMS messages outside of review requests. You may need to connect it with another marketing tool for that.
Main Features:
- Collect unlimited reviews with text, photo, and video.
- Send review requests by email, SMS, or QR code.
- Add review widgets, badges, and carousels to your site.
- Show Google-rich snippets for better SEO.
- Give coupons to customers who leave reviews.
Pros - ◆ Great free plan with most features
- ◆ Easy to use with Shopify
- ◆ Clean and reliable display options
Cons - ◆ Some display changes need coding
- ◆ No email/SMS automation built-in
- ◆ Not ideal for non-Shopify platforms
Pricing: Starts at $15/month
Rating: 4.8/5
What is TrustPilot?
Trustpilot is a well-known public review platform used across the world. It helps you collect verified customer reviews and display them on a public profile. These reviews can also show up in Google search results, which helps boost your store’s online reputation and SEO.
It’s best for companies that want to build trust through public visibility. But Trustpilot can be expensive, and most features like full review access, review widgets, or ad integrations are only available on paid plans with yearly contracts.
Main Features:
- Verified reviews with public TrustScore.
- SEO-focused profile pages.
- TrustBox widgets to display reviews on your site.
- Integration with Google ads and seller ratings.
- Fraud checks and review moderation tools.
Pros - ◆ Builds strong online reputation
- ◆ Improves search visibility with SEO tools
- ◆ Trusted by large companies and agencies
Cons - ◆ High starting price at $299/month
- ◆ Long-term contract required
- ◆ Limited control over design on lower plans
Pricing: Starts at $259/month
Rating: 4.8/5
Which One to Choose?
The main difference between WiserReview, Judge.me, and Trustpilot is pricing, usability, and marketing tools. WiserReview offers full review features starting at $9.95/month with easy setup. Judge.me has a free plan with rich review support but lacks built-in marketing tools. Trustpilot is SEO-focused but starts at $299/month with a yearly contract.
If you run a large company that needs public reviews to show up in Google and want to focus on brand trust, Trustpilot might work, but it comes with a high price and a yearly contract.
If you’re using Shopify and want strong review features without spending much, Judge.me is a good pick. It offers a lot in the free plan, but it lacks built-in email or SMS tools and needs coding for advanced display changes.
If you want a review tool that’s simple, fast, and affordable, WiserReview is the better choice. It works out of the box, supports photo and video reviews, and shows them using clean, modern widgets. You don’t need coding, and it starts at just $9/month.
For small to mid-size businesses that want real results without hassle, WiserReview is the smart pick.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.Conclusion
Judge.me, Trustpilot, and WiserReview all help you collect and show reviews, but they serve different needs.
Trustpilot is made for larger companies that focus on SEO and brand visibility, but it’s expensive and requires a long-term contract.
Judge.me is a good fit for Shopify users who want review features at a low cost, though it lacks marketing tools and needs some coding for custom display.
WiserReview gives you a complete, easy-to-use setup with photo and video support, clean display options, and built-in automation, all at a fair monthly price and no contracts.
If you want a review tool that works fast, looks good, and helps your store build trust without extra effort, WiserReview is the best choice.
Frequently asked questions
WiserReview is simple, fast, and supports photo/video reviews with modern display widgets. Judge.me offers strong features for Shopify users at a low price. Trustpilot is more focused on SEO and public trust but costs more and requires a yearly contract.
WiserReview is the best choice for small to mid-size stores. It starts at $9.95/month, works out of the box, and doesn’t require coding or extra tools.
Yes. Judge.me supports unlimited photo and video reviews, even in its free plan.
Trustpilot can help with SEO and brand reputation, but it's expensive and may not be practical for small stores due to the $299/month starting price and yearly contracts.
Yes. WiserReview and Judge.me are both easy to set up without coding. Trustpilot setup is more complex and may need some manual work for full integration.
Krunal
