CCPA
CCPA is California’s privacy law giving residents rights to know, delete, and opt out of the sale of their data.
What CCPA is
CCPA, the California Consumer Privacy Act, expanded by the CPRA, is California’s privacy law: residents get rights to know what personal data a business holds, to delete it, and to opt out of its sale or sharing.
Why CCPA matters for stores
California is a market few stores can ignore, and the law applies to qualifying businesses handling its residents’ data regardless of where the store operates. Its opt-out of sharing reaches ad-tech practices many merchants don’t think of as selling anything.
What CCPA compliance involves
- Disclosures: what’s collected, why, and who it’s shared with
- A do-not-sell-or-share mechanism honored across ad pixels
- Access and deletion requests verified and answered on time
- No punishing customers for exercising their rights
Frequently asked questions
Does sharing data with ad platforms count as selling?
Often, under the law’s broad definitions: cross-context behavioral advertising is exactly what the opt-out targets. Honoring it means the pixels respect the signal too, not just the email list.
CCPA vs GDPR: which is stricter?
They differ in shape: GDPR requires a lawful basis before processing, CCPA leans on transparency and opt-outs after. Stores serving both markets usually build to the stricter requirement per practice.