Privacy Policy
A privacy policy is the store’s public, binding statement of what data it collects, why, and who it shares it with.
What a privacy policy is
A privacy policy is the store’s public statement of its data practices: what personal information it collects, why, who it shares it with, how long it keeps it, and how customers exercise their rights.
Why a privacy policy matters
Privacy laws require one, platforms and payment providers expect one, and it’s a legal document: what it promises is what regulators and courts hold the store to. A copied template describing practices you don’t have is worse than none.
What the policy must cover
- Data collected, directly and via cookies and pixels
- Purposes: orders, marketing, analytics, personalization
- Third parties: processors, ad platforms, shipping partners
- Rights and how to use them, with a real contact
Frequently asked questions
Can a store just use a generator template?
As a starting skeleton, edited until it describes your actual stack and practices: every pixel, every tool, every retention habit. The gap between the document and reality is the liability.
How often should the policy update?
Whenever practices change, new tools, new data uses, and on a periodic review regardless. Material changes deserve notice, not a silent timestamp edit.
Related terms
GDPR · CCPA · Terms of Service