How it works
How to calculate Etsy fees
Enter your prices and costs
Item price, shipping charged to the buyer, your actual shipping label cost, COGS, and any ad spend per item.
Set Etsy fee rates
Listing fee, payment processing rate, regulatory fee, and whether offsite ads apply. Etsy's 6.5% transaction fee is built in automatically.
See your real profit
Every fee broken out individually plus your net profit and margin. No more guessing whether a product is worth listing.
How to protect your Etsy margins
You cannot avoid Etsy fees, but you can price and operate around them.
Price with the full fee stack in mind
Run every product through this calculator before you list it. A $38 item with $9.50 COGS sounds profitable until you see that Etsy takes about $5 in fees. Know your real margin.
Watch out for offsite ads
If your shop makes over $10K per year, offsite ads are mandatory. That 12-15% fee on attributed sales can turn a profitable product unprofitable. Factor it into your worst case.
Optimize shipping costs
Use Etsy shipping labels for discounted rates. Reduce package dimensions to lower carrier charges. Every dollar saved on shipping is a dollar of profit.
Raise prices to match the market
Many Etsy sellers underprice because they are competing on cost. Check what similar products sell for and price accordingly. Etsy buyers expect to pay for handmade and unique items.
Use reviews to justify your price
Shops with strong reviews can charge more because buyers trust the quality. Collecting reviews early gives new listings credibility that supports higher pricing.
Reduce COGS without cutting quality
Buy materials in bulk, find closer suppliers, simplify packaging. Every dollar off your COGS goes straight to margin without needing to raise prices.
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Questions, answered
A 6.5% transaction fee on the sale total (item + buyer shipping), a payment processing fee (about 3% + $0.25 in the US), a $0.20 listing fee per unit sold, and a regulatory operating fee (about 0.6%). If offsite ads brought the buyer, there is an additional 12-15% fee on top.
6.5% of the total order amount including buyer-paid shipping. If your item is $38 and shipping is $4.99, Etsy takes 6.5% of $42.99 which is $2.79.
Only if your shop made less than $10,000 in the last 12 months. Above that threshold, offsite ads are mandatory. The rate is 12% for shops making over $10K and 15% for those under.
Typically 10-12% of your sale price before offsite ads. With offsite ads it can reach 25%+. On a $40 sale without offsite ads, expect about $4.50-5.00 in Etsy fees alone, before your costs.
Yes. The 6.5% transaction fee applies to the total amount the buyer pays, including shipping. If you charge $5 for shipping, Etsy takes 6.5% of that $5 ($0.33) on top of the item fee.
A percentage fee Etsy charges to cover regulatory costs in certain regions. Currently around 0.6% in the US. It is small per sale but adds up across volume and was introduced fairly recently.
Item price plus buyer shipping minus every Etsy fee minus COGS minus your shipping label cost minus any ad spend. This calculator does all of that and shows your margin. Most sellers are surprised at how thin it is.
It can be, but you need to price correctly. Sellers who price based on what they want to charge without running the fee math often lose money. Use this calculator to set prices that give you at least 25-30% margin after all fees and costs.
More Etsy reviews, more Etsy sales
Etsy shops with reviews rank higher and convert better. WiserReview helps you collect them so every listing works harder.
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