How it works
How to calculate Wix ecommerce costs
Pick the right plan
Light ($17/mo) is for basic ecommerce with 2 collaborators. Core ($29) adds abandoned cart and advanced analytics. Business ($36) adds subscriptions. Business Elite ($159) adds multi-currency and priority support.
Enter revenue and orders
Wix Payments charges 2.9% + $0.30 per transaction in the US (rates vary by country). Both revenue and order count drive the processing fee total.
Compare to other platforms
For low-volume stores (under $5K/month), Wix is often cheaper than Shopify because plan prices are lower. At higher volumes, Shopify and BigCommerce become competitive due to lower processing rates on bigger plans.
Wix for ecommerce, when it fits
Wix is strong for small stores and service businesses adding ecommerce. For pure product-focused ecommerce at high volumes, other platforms often have advantages.
Best for service + ecommerce hybrids
Wix's visual editor is the strongest in the ecommerce space. If you run a business that's half-service-half-products (salons, tutors, artists, coaches), Wix lets you build a cohesive site without stitching together multiple platforms.
Payment processing is simple, not cheapest
Wix Payments at 2.9% + $0.30 matches Stripe and Shopify Payments standard rates. No discounts at higher volumes. For stores doing $500K+/year, negotiate directly with Stripe or Braintree, you can often get 2.5% or lower on large volumes.
No platform transaction fees
Unlike Shopify, Wix doesn't charge extra if you use a third-party gateway instead of Wix Payments. You can use PayPal, Stripe, Square, only pay their own processing rates.
Apps ecosystem is smaller
Wix App Market has ~300 apps; Shopify has 8,000+. For basic ecommerce (reviews, email, shipping), Wix covers the essentials. For advanced needs (subscription rebill logic, complex shipping rules, multi-warehouse inventory), Wix often lacks mature options.
Mobile performance has improved
Wix sites used to have a reputation for slow mobile performance. The Editor X and Wix Studio frameworks have closed that gap. Core Web Vitals scores on modern Wix stores are now competitive with Shopify and WooCommerce.
More free tools
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Questions, answered
No platform transaction fees. You pay only the payment processor's rate. Wix Payments defaults to 2.9% + $0.30 per transaction in the US. If you use PayPal or Stripe, you pay their rates directly and Wix takes nothing extra.
Light at $17/month. Allows online payments, unlimited products, basic shipping. Missing abandoned cart recovery and advanced analytics. Fine for stores under $1K/month revenue; upgrade to Core above that.
Yes. Wix supports 20+ payment providers including Stripe, PayPal, Square, and regional options. No platform transaction fee regardless of which gateway you pick. Processing rates are set by each gateway directly.
For stores under $300K/year with simple product catalogs, Wix works well. Above that, or for stores needing complex shipping, multi-warehouse, or advanced discounting, Shopify, BigCommerce, or WooCommerce typically offer more depth.
Low volume (under $3K/month): Wix is cheaper. Medium volume ($3K-$30K/month): Roughly equivalent. High volume ($30K+/month): Shopify becomes cheaper due to lower processing rates on higher plans and better discounts on enterprise features.
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