How to Add Reviews to GoDaddy in 5 Minutes

I’ve added customer reviews to four GoDaddy sites in the last year, two using GoDaddy’s built-in Testimonials section for service businesses on Websites + Marketing, and two using a combination of the Google Customer Reviews integration and a third-party widget for stores on GoDaddy Online Store.

GoDaddy has more native review functionality than most people realize, but the right path depends entirely on whether you’re running a service site, an Online Store, or Managed WordPress.

Here’s what I learned. There are four real ways to add customer reviews to a GoDaddy site in 2026.

The first decision is whether GoDaddy’s native review tools (the Testimonials section for service sites or Google Customer Reviews for Online Store) cover your needs, or whether you need a third-party widget for multi-platform aggregation or richer features.

I’ll walk through both, plus four implementation routes.

First: GoDaddy has three native review paths

This is the most useful fact to know upfront. GoDaddy ships with different native review tools depending on the product you’re using:

• Testimonials section: a built-in drag-and-drop block in GoDaddy Websites + Marketing. Manual entry and preset layouts; it works on every paid plan. Best for service businesses, consultants, and small business sites.
• Online Store product reviews: native product-page reviews available on GoDaddy Online Store (Commerce plan and higher). Star ratings, written feedback, and manual approval.
• Google Customer Reviews integration: built-in for GoDaddy Online Store. Customers can opt in to a free Google post-purchase survey, and your store earns a seller rating in Google search results. Unique to GoDaddy among major site builders.

If you’re a service business, Method 1 (Testimonials section) is the simplest. If you’re running GoDaddy Online Store, you’ll want Method 1’s product reviews plus the Google Customer Reviews integration.

If you need Trustpilot reviews or multi-platform aggregation, Methods 2 or 3 are the right path.

4 ways to add customer reviews to GoDaddy (quick comparison)

The cheat sheet I wish I’d had on day one.

If you just want my pick: for service businesses, start with the native Testimonials section and layer a third-party widget for multi-platform aggregation.

For GoDaddy Online Store, run native product reviews plus the Google Customer Reviews integration for seller ratings, then add a third-party widget for homepage social proof.

Quick note: Websites + Marketing, Managed WordPress, and plan tiers

Three GoDaddy realities worth knowing before installing anything:

Websites + Marketing: GoDaddy’s mainstream site builder (drag-and-drop). Includes the Testimonials section, HTML section, and Online Store on the Commerce tier. All four methods below work here.

Managed WordPress: a separate product where GoDaddy hosts a regular WordPress site for you. If you’re on Managed WordPress, you’d install standard WordPress review plugins (WP Customer Reviews, Site Reviews, or third-party widgets via plugins like Insert Headers and Footers). Methods 2 and 3 still apply, but the steps look different.

Plan tier: the Testimonials section works on all paid Websites + Marketing plans (Basic, Premium, Commerce, Commerce Plus). The HTML section (used for third-party widget embeds) works on every paid plan. Online Store product reviews require Commerce or higher. The free GoDaddy tier doesn’t support custom HTML, so you’ll need at least Basic to follow Methods 2 or 3.

All four methods below assume you’re on Websites + Marketing. I’ll note where Managed WordPress differs.

Why add customer reviews to GoDaddy at all?

Quick gut-check before you spend the time.

GoDaddy powers many small-business sites, local service providers, consultants, and small ecommerce stores.

Online review data shows 88% of users trust online reviews as much as personal recommendations, and websites with testimonials generate noticeably more inbound inquiries.

Specific wins I’ve seen on GoDaddy sites:

• Higher contact form submissions. A local consultant added the Testimonials section directly above her contact form. Inquiries climbed across the entire site, no other change.
• Better seller ratings in Google search. The Google Customer Reviews integration on GoDaddy Online Store earns you a seller rating that appears next to your store in Google Shopping and search ads.
• Lower bounce on service pages. Reviews near the service descriptions help visitors compare your business to others without having to bounce.
• Free social proof that updates itself. Set the widget once. New 5-star reviews appear automatically.

Worth the hour. Let’s get into it.

Method 1: GoDaddy’s built-in review tools (free, on every paid plan)

GoDaddy ships with three separate review tools across Websites + Marketing. Pick based on what kind of site you’re running.

Option A: Testimonials section (for service businesses)

If you’re running a service business, consultancy, or local business, the Testimonials section is the simplest path.

GoDaddy provides preset templates with photo, name, role, and quote that you can drop onto any page.

1. Log in to your GoDaddy account and open the Websites + Marketing editor.
2. Go to the page where you want testimonials.
3. Click Add Section.
4. Search for Testimonials and pick a layout you like.
5. Click the section to edit. Replace the placeholder text with your actual customer quotes, names, and photos.
6. Save and publish.

Good for: 3-10 hand-curated testimonials on a service page, homepage, or About page.

Option B: Online Store product reviews (for GoDaddy Commerce stores)

If you’re running GoDaddy Online Store (Commerce plan or higher), you can enable native product reviews directly on product pages.

1. In your GoDaddy dashboard, open Websites + Marketing.
2. Go to Online Store > Settings > Product Reviews.
3. Toggle Allow customer reviews to On.
4. Choose whether reviews require moderation before publishing. I recommend keeping moderation on.
5. Customize the post-purchase review request email.
6. Save. Reviews appear on each product page below the description.

Good for: GoDaddy Online Store stores collecting product reviews from buyers.

Option C: Google Customer Reviews integration (unique to GoDaddy)

This is a feature that GoDaddy supports natively, unlike most site builders. After a purchase, customers can opt in to a free Google-powered post-purchase survey.

Your aggregate rating then appears as a seller rating next to your store in Google search and Shopping ads.

1. In Websites + Marketing, open Online Store > Marketing.
2. Find the Google Customer Reviews section.
3. Enable the integration and connect your Google Merchant Center account.
4. Set the survey opt-in language for your post-purchase confirmation page.
5. Save. Buyers who opt in will receive an email from Google asking about their experience.

Good for: GoDaddy Online Store stores that want a free Google seller rating without third-party costs.

Honest take on all three: native tools are free and well-integrated, but they have real limits. The Testimonials section is manual entry only, no automated collection.

Online Store reviews only pull from your own buyers, no Trustpilot or Facebook aggregation. Google Customer Reviews only displays in Google search, not on your site itself.

For multi-platform reviews on your site, layer Method 2 or 3 on top.

Method 2: Trustpilot Business widget (for verified third-party reviews)

If you already collect customer reviews on Trustpilot (or want to start), Trustpilot offers a free Business widget that displays your verified reviews directly on your GoDaddy site.

The advantage: Trustpilot reviews carry strong consumer trust, and the widget can output schema markup for rich snippets in Google search.

Steps:

1. Sign up for a free Trustpilot Business account at business.trustpilot.com.
2. Claim your business profile and verify ownership.
3. In the Trustpilot dashboard, go to Showcase > TrustBox and pick a widget style (slider, mini, micro star, carousel).
4. Copy the embed code Trustpilot generates.
5. In your GoDaddy editor, click Add Section, search for HTML, and drag the HTML section onto your page.
6. Paste your Trustpilot embed code into the HTML field.
7. Save and publish.

Honest take: Trustpilot widgets are well-suited for ecommerce stores and high-trust service businesses.

The free Trustpilot Business tier limits some features (no schema markup and only basic widgets). Paid Trustpilot tiers unlock rich snippets, more layouts, and automated review invitations.

Good for: stores and businesses that want verified third-party reviews with Trustpilot’s brand trust.

Method 3: HTML section + third-party widget (my recommended path)

This is what I use on most GoDaddy client sites that want flexibility without locking into a single vendor.

You generate a widget code in a review tool, then drop it into GoDaddy’s HTML section from the Add Section menu.

The benefit over Method 2 is that the embed code is portable, and you’re not locked into one review platform.

If you ever switch from GoDaddy to Squarespace, Wix, or a custom site, the same widget works on the next platform without rebuilding.

For this walkthrough, I’ll use WiserReview, which is what I built. Free plan covers up to 10 reviews and unlimited site embeds. Paid plans start at $9 per month or $6.75 per month if you go yearly.

Embedding the widget in GoDaddy

Once you have your embed code, here’s how to drop it into GoDaddy.

1. Log in to your GoDaddy account and open the Websites + Marketing editor.
2. Go to the page where you want the review widget to appear.
3. Click Add Section.
4. Search for or scroll to HTML, then drag it onto your page to the position you want.
5. Click the HTML section to edit. A text field opens for you to paste code.
6. Paste your WiserReview embed code into the field.
7. Click outside the field to save. GoDaddy renders the widget in the preview.
8. Adjust the section’s width, padding, and alignment using GoDaddy’s design controls.
9. Click Publish in the top right.

For site-wide widgets (a floating 4.9-star badge in the corner, for example), use Settings > Tools > Site Code. Paste the widget script into the footer code field.

This loads the widget globally without needing an HTML section on each page.

If you’re on Managed WordPress instead of Websites + Marketing, install the free Insert Headers and Footers plugin and paste your embed code there.

Or use a plugin like Site Reviews that integrates the widget directly into your WordPress posts and pages.

Make sure the embed URL starts withhttps://, since GoDaddy blocks HTTP iframes as mixed content on published sites.

Add customer reviews to your GoDaddy site in minutes

Free plan up to 10 reviews. No credit card. Works with Websites + Marketing, Online Store, and Managed WordPress.

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Method 4: Manual testimonials (free, but high-maintenance)

Sometimes you only need three glowing quotes on your About page. No app, no widget, no monthly cost. Two ways inside GoDaddy.

Option A: Plain Text section with quotes

Add a Text section to your page, paste a customer quote, and style it as a testimonial with the customer’s name and role below.

• Why it works: Fully native GoDaddy styling, fast page load, full design control.
• Where it breaks: Updating means editing the page in the editor every time. Hand-typed quotes can feel less verified than widget-pulled reviews with source links.

Option B: Screenshot reviews

Take a clean screenshot of a Google, Facebook, or Trustpilot review (including the reviewer’s name and photo) and place it via an Image section in GoDaddy.

• Why it works: Looks verifiably authentic since the platform branding is visible.
• Where it breaks: Screenshots aren’t readable by Google or screen-readers, so you lose any SEO benefit. Image alt text helps accessibility but not rich snippets.

Use these manual methods only for 3 to 5 evergreen testimonials per page. Above that, Methods 1, 2, or 3 win on every axis.

Best practices that actually move the needle

Five things I’ve tested across GoDaddy sites that consistently improve engagement and conversion.

1. Place reviews near the conversion action. A widget directly above a contact form, call button, or Add-to-Cart button works harder than five reviews scattered across the page. Use GoDaddy’s section structure to anchor reviews where decisions happen.
2. Show service-specific or product-specific reviews. Generic testimonials reduce trust. Use tags in your review tool or WiserReview’s AI moderation to filter reviews per page so service pages see service feedback and product pages see product feedback.
3. Enable Google Customer Reviews if you’re on the Online Store. The seller rating earned through this free Google integration shows up as stars next to your store in Google search and Shopping ads. Lifts CTR by 10-30%. Native to GoDaddy and free.
4. Keep widget count low. One review widget per page is plenty. Stacking Trustpilot, Google, and Facebook widgets on the same page slows load times and crowds out simple GoDaddy layouts.
5. Test on mobile. Most GoDaddy traffic is mobile, especially for local service businesses. Use the editor’s mobile preview, then test on a real phone before publishing.

Mistakes I see GoDaddy users make over and over

Three patterns worth avoiding:

Paste the embed code into a regular Text section instead of an HTML section. GoDaddy’s Text section strips iframe and script tags as a security measure. The widget saves but renders as plain text on the live page. Always use the dedicated HTML section from Add Section for raw embed snippets.

Confusing Websites + Marketing with Managed WordPress. These are two completely different GoDaddy products with different editors. If you’re on Managed WordPress, you’re using regular WordPress and need WordPress plugins, not GoDaddy’s Add Section menu. Check which product you have before following any guide.

Forgetting to publish. GoDaddy’s editor shows widgets correctly in preview mode, but the live site doesn’t update until you click Publish in the top right. This is the most-asked question in GoDaddy support forums.

Which method should you actually pick?

Short version:

• Pick GoDaddy’s native tools for a zero-cost setup. Use the Testimonials section for service businesses, native Online Store product reviews for ecommerce, or the Google Customer Reviews integration for free seller ratings in Google search. Included on every paid plan.
• Pick the Trustpilot Business widget if you want verified third-party reviews with strong consumer trust signals, or if you’re already collecting reviews on Trustpilot.
• Pick the HTML section + third-party widget (like WiserReview) if you want multi-platform reviews (Google + Facebook + Trustpilot), full design control, photo and video reviews, or a portable embed that survives a future platform change. The free plan covers 10 reviews; paid plans are $9/month or $6.75/month annually.
• Pick the manual method if you have fewer than five testimonials and want to feature specific ones on a single page.

For most GoDaddy site owners I work with, the right answer is two methods in parallel: GoDaddy native tools for automated collection (Testimonials section for service or Online Store reviews for ecommerce) + a third-party widget for homepage and multi-platform aggregation.

Together, they cover the whole site without overlap.

If you want to try the third-party widget path, the WiserReview free plan covers 10 reviews and works with Websites + Marketing, Online Store, and Managed WordPress. No credit card to start.