Adding customer reviews to Squarespace: 4 ways (2026)

I’ve added customer reviews to four Squarespace sites in the last year, two using Squarespace’s built-in product reviews and two using third-party widgets for service businesses and multi-platform aggregation.

Which route works depends entirely on what kind of site you’re running and which Squarespace plan you’re on.

Here’s what I learned. There are four real ways to add customer reviews to a Squarespace site in 2026, and the first decision is whether Squarespace’s native review system meets your needs or you need a third-party widget.

I’ll walk through both, plus four implementation routes.

Watch the setup: adding product reviews to Squarespace with WiserReview, start to finish in six minutes.

First: Does Squarespace’s native review system actually work for you?

This catches many Squarespace site owners off guard. Squarespace launched its built-in customer reviews feature a while back, yet many online guides don’t mention it. Two things to know before you decide:

• It only works for products. Native reviews work for physical, download, service, and subscription products you sell through Squarespace Commerce. If you run a service business with no products, a portfolio site, or a blog, the native feature doesn’t help you.
• It only pulls from your own checkout. Native reviews are collected from customers who buy from your Squarespace store. No Google, no Yelp, no Facebook, no Trustpilot aggregation. If you want multi-platform reviews displayed in one place, you’ll need a third-party widget.

If you’re an ecommerce store on Squarespace Commerce and you just want product reviews from your own buyers, Method 1 (native) is the simplest. If you need anything else, Methods 2 through 4 are the right path.

4 ways to add customer reviews to Squarespace (quick comparison)

The cheat sheet I wish I’d had on day one.

Method	Effort	Plan needed	Cost	Best for
Squarespace native reviews	Low	Basic, Core, Plus, Advanced	Included	Ecommerce stores collect reviews from their own buyers
Third-party widget + Code block (WiserReview)	Low	Any (Code block is on Personal+)	Free plan, $9/mo paid	Service sites, multi-platform reviews, and design control
Etsy review import	Medium	Basic, Core, Plus, Advanced	Included	Etsy sellers expanding to Squarespace
Manual (testimonial blocks)	Medium	Any plan	Free	3-5 hand-picked testimonials on a single page

If you just want my pick: for ecommerce sites, run native reviews AND a third-party widget in parallel. Native handles your store buyers automatically.

The widget handles Google, Yelp, and Facebook aggregation on the homepage and service pages. For service businesses, skip native entirely and go straight to Method 2.

Quick note: Squarespace 7.1, Fluid Engine, and plan tiers

Three Squarespace realities worth knowing before installing anything:

• Squarespace 7.1: the current platform version. Most sites built after 2020 are on 7.1. Native reviews work the same on 7.0 and 7.1.
• Fluid Engine: Squarespace’s drag-and-drop layout system on 7.1. The Code block (used for embedding third-party widgets) works inside both Fluid Engine and the older classic editor.
• Plan tiers: native customer reviews are available on the Basic, Core, Plus, and Advanced plans (the renamed Squarespace plans from 2024). The Code block for embeds requires Personal or higher. If you’re on the very oldest free trial, you’ll need to upgrade to use either path.

All four methods below work on Squarespace 7.1. Where compatibility matters, I’ll call it out.

Why add customer reviews to Squarespace at all?

Quick gut check before you spend time.

Squarespace sites tend to lead with design and brand. Visitors land on a beautifully composed page, but they’re still hesitating before they call, book, or buy.

Squarespace data show that 93% of users say reviews influence their purchase decisions, according to a Podium survey, and pages with reviews tend to convert better than pages without reviews.

Specific wins I’ve seen on Squarespace sites:

• Higher booking rate on service pages. A coaching business added a 3-review widget directly above the booking button. Inquiries climbed across the entire site, no other change.
• Better local SEO. Reviews on the page with proper schema markup help Google understand your business and qualify pages for star-rating rich snippets in search.
• Support for premium pricing. Outcome-focused reviews near pricing sections reduce price objections and justify higher rates.
• Free social proof that updates itself. Set the widget once. New 5-star reviews appear automatically.

Worth the hour. Let’s get into it.

Method 1: Squarespace’s built-in customer reviews (for Commerce stores)

If you sell physical, download, service, or subscription products through Squarespace Commerce, the native reviews feature is the simplest path.

Squarespace automatically emails buyers 14 days after you fulfill their order, asking for a 1- to 5-star rating and up to 1,500 characters of feedback. Reviews appear at the bottom of your product pages.

What you get out of the box:

• Auto-email 14 days after fulfillment (you can customize the email template).
• 1,500-character written review plus 1-5 star rating.
• 120-day review window after the order.
• Three display options: product-only reviews, store-wide reviews, or both on tabs.
• Public-private visibility toggle for each review.
• Email notifications to you when a customer leaves a review.

Steps to enable native reviews:

1. Log in to your Squarespace dashboard.
2. Open Commerce > Customer Reviews.
3. Toggle Customer Reviews to On.
4. Choose your display preference: product reviews only, store reviews only, or both.
5. Optional: open the Automations dashboard, find Request customer reviews, and click Edit Email to customize the subject line, preview text, and email content.
6. Save. From this point forward, every fulfilled order triggers a review request email 14 days later.

Honest take: Native reviews are the cleanest way to collect from your own buyers, but they have real limits. You can’t display them anywhere except on product pages (no placement on the homepage or About page). You can’t aggregate reviews from Google, Yelp, or Facebook.

And reviewers can’t edit or delete their own reviews once submitted, which sometimes prompts support tickets.

Good for: Ecommerce Squarespace stores that want to automatically collect product reviews from buyers.

Method 2: Add Product Reviews to Squarespace With WiserReview

WiserReview gives you more control over how you collect, manage, and display reviews on your Squarespace store.

You can show product reviews, star ratings, photo and video reviews, collect reviews automatically after an order is fulfilled, offer review incentives, and import reviews from other platforms.

Here is how to set it up.

Step 1: Create Your WiserReview Account and Connect Squarespace

Create your WiserReview account and log in.

Go to Automate and click Add Automation.

Find Squarespace and click Configure.

Then:

1. Click Login with Squarespace.
2. Sign in to your Squarespace account.
3. Select the site you want to connect.
4. Click Allow.

WiserReview requests read access to your products and orders so it can import product information and create review requests.

Once connected, WiserReview automatically imports your products, including their images and URLs.

It also creates your default review form, widgets, and review automation.

If you add or update products later, go to Manage Reviews > Products and click Sync Products.

Step 2: Choose Your Review Widgets

Go to Widgets in WiserReview.

You can choose from widgets such as:

• Product Review Section
• Star Rating
• Wall of Love
• Questions and Answers
• Review Stories
• Review Carousel
• Video Carousel
• Floating Reviews
• Google and Facebook review widgets

Each widget includes different layouts and display options.

For a Squarespace ecommerce store, I recommend starting with the Product Review Section and Star Rating widgets.

Step 3: Customize the Product Review Section

Find Product Review Section and click Configure.

You can change its layout, text, colors, and other display settings.

The preview updates as you make changes.

Once you are happy with the design, click Update.

Step 4: Install the Product Review Section on Squarespace

Click Install inside the Product Review Section settings.

Select the Squarespace tab.

Keep Generate product review schema enabled if you want WiserReview to add review schema for your product pages.

Then copy:

• The widget code
• The WiserReview pixel code

Now open your Squarespace dashboard and go to:

Website > Pages > Custom Code > Code Injection

Paste both codes into the Footer section and save your changes.

You do not need to edit every product page separately.

WiserReview automatically displays the Product Review Section below the product information on your Squarespace product pages.

Step 5: Add Star Ratings to Product and Shop Pages

Go back to Widgets in WiserReview.

Find Star Rating and click Configure > Install.

Select the Squarespace tab and copy the widget code.

Go back to your Squarespace Code Injection settings and paste this code into the same Footer section below the Product Review Section code.

You do not need to add the WiserReview pixel again if you already installed it in the previous step.

Save your changes.

The Star Rating widget can now appear:

• Below the product title on individual product pages
• Below product cards on your Squarespace shop page

Open one of your product pages and perform a hard refresh if the widget does not appear immediately.

Step 6: Customize Your Review Form

Go to Forms in WiserReview.

Open your existing review form.

You can edit the default questions or add new questions based on the feedback you want to collect.

Customers can submit:

• Written reviews
• Photos
• Videos

Step 7: Set Up Automatic Review Requests

When you connect Squarespace, WiserReview creates a review automation for your store.

Go to Automate and open the Squarespace automation.

When an order is marked as fulfilled in Squarespace, WiserReview can schedule a review request based on the delay you choose.

For example, you can send a review request several days after fulfillment so the customer has time to receive and use the product.

You can also add filters if you only want review requests sent for certain products or customers.

Step 8: Turn On Review Reminders and Media Follow-Ups

Inside your automation, you can also enable reminders for customers who have not submitted a review.

You can then enable Media Follow-Ups for customers who submitted a text review but did not include a photo or video.

This gives you another chance to collect visual customer content.

You can edit the email template for each message.

WiserReview can also work with email marketing platforms such as Klaviyo and Omnisend if you prefer to send review requests through your existing email setup.

Step 9: Offer Review Incentives

Go to Incentives if you want to reward customers after they leave a review.

First create your discount code inside Squarespace.

Then add the code to WiserReview.

You can use:

• A static discount code
• A list of unique discount codes imported through CSV

You can also offer different rewards depending on whether the customer submits a text, photo, or video review.

Step 10: Import Existing Reviews

If you already have reviews from another review platform, you can bring them into WiserReview.

Go to Manage Reviews > Import.

Choose your import method.

For example, you can export reviews from your previous review app as a CSV file and upload that file to WiserReview.

You can also use moderation rules to manage spam or unwanted submissions.

Step 11: Manage Product Questions and Group Reviews

Under Manage Reviews > Questions & Answers, you can see questions submitted by shoppers and reply to them.

You can also use Group Reviews to share reviews across related products.

This can be useful when several products are different versions, sizes, or colors of the same item.

Step 12: Collect Reviews From Past Squarespace Customers

You can also request reviews from customers who purchased before you connected WiserReview.

First, export your past Squarespace orders as a CSV file.

Then go to:

Automate > Manual > Bulk Send

Edit your review request template, upload the customer CSV file, and launch the campaign.

Step 13: Set Up Your Google Shopping Review Feed

If you use Google Merchant Center, you can also create a product review feed through WiserReview.

Go to Integrations and search for Google Shopping.

Open the integration and map the product identifier used by Squarespace.

For most Squarespace stores, this will be the SKU or Product ID.

Once configured, WiserReview can prepare your product review data for your Google Shopping setup.

What the Final Setup Looks Like

After completing the setup, your Squarespace store can automatically:

• Show star ratings on product and shop pages
• Display full reviews on product pages
• Request reviews after fulfilled orders
• Collect text, photo, and video reviews
• Send review reminders
• Request photos or videos after a text review
• Reward reviewers with discount codes
• Import existing reviews
• Manage customer questions
• Send review requests to past customers

The main benefit is that you can manage the full review process from WiserReview without manually adding review sections to every Squarespace product page.

Method 3: Import existing Etsy reviews (for Etsy sellers)

If you’re an Etsy seller expanding to Squarespace, there’s a clean import path.

Squarespace can pull your existing Etsy reviews and display them on the corresponding product pages, including the customer’s name, review date, product images, content, and rating.

Steps:

1. In your Squarespace dashboard, go to Commerce > Customer Reviews.
2. Click the gear icon in the top right.
3. Look for the Import Etsy reviews option.
4. Connect your Etsy account and follow the prompts to map Etsy products to Squarespace products.
5. Reviews import with all original metadata attached.

One thing worth knowing: Imported Etsy reviews don’t auto-update. New reviews on Etsy after the import won’t sync, so this is a one-time migration tool, not an ongoing connection. Plan for a periodic re-import if you keep your Etsy store running.

Good for: Etsy sellers building out a Squarespace store who want to bring their review history with them.

Method 4: Manual testimonial blocks (free, but high-maintenance)

Sometimes you only need three glowing testimonials on your About or Services page. No live feed, no widget, no monthly cost. Two ways inside Squarespace.

Option A: Use Squarespace’s Quote block

Copy a review (from anywhere: Google, an email, a testimonial form), paste it into a Quote block in Squarespace, and style it with the reviewer’s name and a small source attribution. Repeat for each testimonial.

• Why it works: Native Squarespace styling, accessible to screen-readers, and fully searchable.
• Where it breaks: No verification link, no automatic updates, and visitors sometimes assume hand-typed reviews are fabricated.

Option B: Screenshot reviews and use Image blocks

Take a clean screenshot of a Google or Facebook review (including the reviewer’s name and photo), upload to Squarespace, and place via an Image block.

• Why it works: Looks verifiably authentic since the platform branding is visible.
• Where it breaks: Screenshots aren’t readable by Google or screen-readers, so you lose any SEO benefit. Image alt text helps accessibility, but not rich snippets.

Use these manual methods only for 3 to 5 evergreen testimonials per page. Above that, the widget methods win on every axis.

Best practices that actually move the needle

Five things I’ve tested across Squarespace sites that consistently improve engagement and conversion.

1. Place reviews near the conversion action. A review widget directly above a contact form, booking button, or Add-to-Cart button works harder than five reviews scattered across the page. On Fluid Engine, anchor the Code block to the section where decisions happen.
2. Curate the right reviews for each page. Service pages benefit from outcome-focused testimonials. Product pages benefit from feature-specific feedback. Use WiserReview’s AI moderation or native Squarespace visibility toggles to surface the strongest reviews for each context.
3. Show recency, not just stars. A 4.9 average with the newest review from six months ago raises eyebrows. Filter widgets to show reviews from the last 60 to 90 days, where available.
4. Match your Squarespace global styles. Squarespace templates rely on consistent typography and spacing. Customize widget fonts and colors to match your site’s global styles so the reviews feel native, not bolted on.
5. Test on mobile. Squarespace sites get heavy mobile traffic. The editor’s mobile preview helps, but always test on a real phone before publishing. Some embed widgets need width adjustments at the 375px breakpoint, especially inside Fluid Engine.

Mistakes I see Squarespace users make over and over

Three patterns worth avoiding:

Pasting embed code into a Text block instead of a Code block. Squarespace’s Text block strips iframe and script tags as a security measure. The widget saves but renders as plain text on the live page. Always use the Code block from the block menu for raw embed snippets.

Stacking too many review widgets on the homepage. Each widget loads its own scripts and styles. Two or three review widgets on the same page can noticeably slow load time, especially on mobile. Pick one display tool per page and commit.

Forgetting that native reviews only show on product pages. A common frustration: store owners enable native reviews, then can’t figure out why they don’t appear on the homepage or service pages. Native reviews are product-page-only by design. Use Method 2 (third-party widget) for any non-product page.

Which method should you actually pick?

Short version:

• Pick native Squarespace reviews if you run a Squarespace Commerce store and want product reviews from your own buyers, automatically collected and displayed on product pages. Included on Basic, Core, Plus, and Advanced plans.
• Pick a third-party widget (like WiserReview) if you run a service business, want reviews on non-product pages (homepage, About, services), want to aggregate Google + Facebook + Yelp reviews in one place, or want photo and video reviews. The free plan covers 10 reviews; paid plans are $9/month or $6.75/month annually.
• Pick the Etsy import path if you’re an Etsy seller migrating to Squarespace and want to bring your review history with you.
• Pick the manual method if you have fewer than five testimonials and want to feature specific ones on a single page.

For most Squarespace site owners I work with, the right answer is two methods in parallel: native reviews for product pages + a third-party widget for homepages and service pages. Together, they cover the entire site without overlap.

If you want to try the third-party widget path, the WiserReview free plan covers 10 reviews and works on Squarespace 7.1, Fluid Engine, classic editor, and any template. No credit card to start.