Adding customer reviews to Wix: 4 ways (2026)

I’ve added customer reviews to four Wix sites in the last year, two using Wix’s built-in Testimonials strip for service businesses and two using a combination of the Wix Reviews app and a third-party widget for ecommerce stores on Wix Stores.

Which path works depends on whether you’re running a Wix Stores ecommerce site or a service business, and how much design control you want.

Here’s what I learned. There are four real ways to add customer reviews to a Wix site in 2026.

The first decision is whether you need product reviews for Wix Stores (use the native Wix Reviews app), simple testimonial strips for a service site (use Wix’s native Testimonial presets), or richer multi-platform widgets. I’ll walk through all four, plus where each one breaks.

First: Wix actually has TWO native review paths

This is the most useful fact to know upfront. Wix doesn’t have one universal review system; it has two separate ones, depending on what you’re running:

• Wix Testimonial strip presets: built into the Wix Editor. Add Elements > Strip > Testimonials. Manual entry and preset templates; works on any Wix site. Best for service businesses, agencies, freelancers, and small business sites.
• Wix Reviews app: a first-party Wix App Market app specifically for Wix Stores’ ecommerce. Auto-emails buyers after purchase, collects 1-to-5 star ratings, supports photo uploads, and displays on product pages. Best for ecommerce sites that want automated review collection from real buyers.

If you’re a service business, Method 1 (Testimonial strips) is the simplest.

If you’re running Wix Stores, you’ll want the Wix Reviews app under Method 1, plus optionally Method 3 for design control. If you need multi-platform aggregation (Google, Facebook, and Yelp), go straight to Methods 2 or 3.

4 ways to add customer reviews to Wix (quick comparison)

The cheat sheet I wish I’d had on day one.

If you just want my pick: for service businesses, start with the native Testimonial strip and add a third-party widget for multi-platform aggregation.

For Wix Stores ecommerce, run the Wix Reviews app for automated collection of buyer reviews, plus a third-party widget for homepage and category-page social proof.

Quick note: Wix Editor, Wix Studio, and plan tiers

Three Wix realities worth knowing before installing anything:

• Wix Editor: the classic drag-and-drop editor. Most Wix sites built before 2024 use this. Testimonial strips, Embed HTML, and App Market all work here.
• Wix Studio: the 2024+ designer-focused editor, aimed at agencies and freelancers. Same elements available, slightly different UI. All four methods below work on Wix Studio.
• Plan tier: the Embed HTML element (used for third-party widgets) works on Light, Core, Business, and Business Elite plans. Free Wix sites have ads and limited embed capability, so for serious widgets, you’ll want at least Light. Wix Stores (needed for the Wix Reviews app) requires Core or higher.

All four methods below work on Wix Editor and Wix Studio. Where compatibility matters, I’ll call it out.

Why add customer reviews to Wix at all?

Quick gut check before you spend time. Wix powers a wide range of small-business sites, service portfolios, freelancer pages, and Wix Stores ecommerce sites.

Wix data shows that 94% of users say reviews influence their purchase decisions, and pages with reviews can convert up to 35% better than pages without them.

Specific wins I’ve seen on Wix sites:

• Higher booking rate on service pages. A massage therapist added a 3-review carousel directly above her booking button. Inquiries climbed across the entire site, no other change.
• Better add-to-cart on Wix Stores. Star ratings near the product title and a full review section below the description lift conversions on product pages.
• Lower bounce on homepages. Reviews near the hero section give visitors a reason to keep scrolling, especially on service business sites.
• Free social proof that updates itself. Set the widget once. New 5-star reviews appear automatically.

Worth the hour. Let’s get into it.

Method 1: Wix’s built-in review tools (free, on every plan)

Wix ships with two separate review tools. Pick based on what kind of site you’re running.

Option A: Testimonial strip (for service businesses)

If you’re running a service business, freelance site, agency, or portfolio, the Testimonial Strip is the simplest path. Wix provides preset templates with photo, name, role, and quote that you can drag onto any page.

1. Open your Wix site editor.
2. Click Add Elements (the plus icon on the left sidebar).
3. Click Strip.
4. Scroll down to Testimonial Presets.
5. Pick a preset and drag it onto your page.
6. Click the strip to edit. Replace the placeholder text with your actual customer quotes, names, and photos.
7. Optionally, use a Repeater element to create a custom layout with multiple testimonials that share the same design.
8. Save and publish.

Good for: 3-10 hand-curated testimonials on a service page, homepage, or About page.

Option B: Wix Reviews app (for Wix Stores ecommerce)

If you’re running Wix Stores, the Wix Reviews app is the first-party path. It auto-emails buyers after their order ships, collects star ratings and written feedback with optional photo uploads, and displays reviews on product pages.

1. In your Wix dashboard, open the App Market.
2. Search for “Wix Reviews” and install the official Wix Reviews app.
3. Inside the app, configure the auto-email timing (typically 7-14 days after the order is marked Shipped).
4. Customize the email template with your brand colors and copy.
5. Open your product page template in the editor. The Wix Reviews widget should appear automatically. If not, add it manually via Add Elements.
6. Save and publish.

Good for: Wix Stores that automatically collect product reviews from actual buyers.

Honest take on both: native tools are the cheapest path and work well for basic needs, but they have real limits. The Testimonial strip is manual entry only, no automated collection.

The Wix Reviews app only pulls from your own Wix Stores buyers, no Google, Yelp, or Facebook aggregation. For multi-platform reviews or richer widgets, layer Method 2 or 3 on top.

Method 2: Install a Wix App Market review app

If you want richer features than Wix’s native tools offer, the Wix App Market has dedicated review apps that install in a few clicks. They integrate directly with Wix data and add their own widgets to your Editor.

Popular options in 2026:

• Fera Reviews. The most popular dedicated review app on Wix. Reviews, photos, video, Q&A, import from Google/Facebook. Free tier available.
• Senja. Free tier, imports from 17+ sources, including Google, YouTube, Slack. Wall of Love and slider templates.
• Famewall. Testimonial-focused, easy collection flow, Wix App Market integration.
• Testimonial.to. Strong on video testimonials and Wall of Love layouts.
• Elfsight Reviews. Multi-platform aggregation (Google, Facebook, Yelp, Tripadvisor) in one widget.

Steps:

1. In your Wix dashboard, open App Market.
2. Search by app name (Fera, Senja, etc.) or by keyword (“reviews”).
3. Click Add to Site and authorize the install.
4. The app adds a new element to your Add Elements panel. Drag it onto your page where you want reviews to appear.
5. Open the app’s configuration. Connect your Google Business Profile or Facebook page if you want multi-platform imports.
6. Configure auto-email timing, widget design, filters, and tags.
7. Save and publish.

Honest take: App Market apps deliver the most Wix-native feel, but you’re locking into the app vendor’s pricing and release cycle. If the app raises prices or stops developing, migrating reviews to another platform is painful.

Good for: stores that want UGC, multi-platform aggregation, or video reviews and don’t mind a monthly app cost.

Method 3: Embed HTML + third-party widget (my recommended path)

This is what I use on most Wix client sites that want flexibility without app-vendor lock-in. You generate a widget code in a review tool, then drop it into Wix’s Embed HTML element from the Add Elements panel.

The benefit over Method 2 is that the embedded code is portable. If you ever switch from Wix to Squarespace, WordPress, or a custom site, the same widget works on the next platform without rebuilding.

For this walkthrough, I’ll use WiserReview, which is what I built. Free plan covers up to 10 reviews and unlimited site embeds. Paid plans start at $9 per month or $6.75 per month if you go yearly.

Embedding the widget in Wix

Once you have your embed code, here’s how to drop it into Wix.

1. Log in to your Wix dashboard and open the site editor.
2. Go to the page where you want the review widget to appear.
3. Click Add Elements on the left sidebar.
4. Scroll down to Embed Code and select Embed HTML.
5. The Embed HTML element drops onto your page. Click Enter Code.
6. Paste your WiserReview embed code into the editor.
7. Click Update.
8. Resize the element using Wix’s standard drag handles. Tip: stretch the width to match your section width.
9. Click Mobile View in the top toolbar and adjust the element for mobile breakpoints separately.
10. Click Publish in the top right.

For site-wide widgets (such as a floating 4.9-star badge in the corner), use Settings > Tracking & Analytics > Custom Code. Paste the widget script, set it to load on all pages, and publish. This loads the widget globally without needing an Embed HTML element on each page.

Make sure the embed URL starts withhttps://, since Wix blocks HTTP iframes as mixed content on published sites.

Add customer reviews to your Wix site in minutes

Free plan up to 10 reviews. No credit card. Works with Wix Editor, Wix Studio, and Wix Stores.

Start Free →

Method 4: Manual testimonials (free, but high-maintenance)

Sometimes you only need three glowing quotes on your About page. No app, no widget, no monthly cost. Two ways inside Wix.

Option A: Custom Repeater with manually entered quotes

Use the Repeater element to build a custom testimonial layout. Add fields for photo, name, role, and quote. Style it once, then add new entries as you collect new testimonials.

• Why it works: Fully native Wix styling, fast page load, full design control.
• Where it breaks: Updating means editing the page in the Wix Editor every time. No automated collection.

Option B: Screenshot reviews

Take a clean screenshot of a Google or Facebook review (including the reviewer’s name and photo) and place it via an Image element in Wix.

• Why it works: Looks verifiably authentic since the platform branding is visible.
• Where it breaks: Screenshots aren’t readable by Google or screen-readers, so you lose any SEO benefit. Image alt text helps accessibility, but not rich snippets.

Use these manual methods only for 3 to 5 evergreen testimonials per page. Above that, Methods 1, 2, or 3 win on every axis.

Best practices that actually move the needle

Five things I’ve tested across Wix sites that consistently improve engagement and conversion.

1. Place reviews near the conversion action. A widget directly above a booking button, contact form, or Add-to-Cart button works harder than five reviews scattered across the page. Use Wix’s section structure to anchor reviews where decisions happen.
2. Show page-specific reviews. Service pages benefit from outcome-focused testimonials. Product pages benefit from feature-specific feedback. Use tags in WiserReview’s AI moderation or app filters to surface the right reviews for each context.
3. Match your Wix global styles. Wix templates rely on consistent fonts and color palettes. Customize widget colors and fonts to match your site’s global styles so reviews feel native, not bolted on.
4. Test the mobile breakpoint separately. Wix’s mobile editor lets you size embeds independently of the desktop editor. Some review widgets need width adjustments at the 375px breakpoint to avoid horizontal scroll.
5. Keep widget count low per page. One widget per page is plenty. Stacking Google, Facebook, and Yelp widgets on the same page slows load times and crowds the design. Pick one display tool and commit.

Mistakes I see Wix users make over and over

Three patterns worth avoiding:

Pasting embed code into a Text element instead of Embed HTML. Wix’s Text element strips iframe and script tags as a security measure. The widget saves but renders as plain text on the live page. Always use the Embed HTML element from Add Elements > Embed Code for raw embed snippets.

Forgetting that the free Wix plan limits embeds. Free Wix sites have ads at the top and limited support for custom code. Some widgets won’t render correctly until you upgrade to Light or higher.

Not adjusting for mobile. Wix’s editor lets you set element size separately on mobile, but many people skip the mobile preview entirely. Test on a real phone before publishing. Widgets that look great on desktop sometimes overflow on the 375px breakpoint.

Which method should you actually pick?

Short version:

• Pick Wix’s native tools if you want a zero-cost setup. Use the Testimonial strip for service businesses or the Wix Reviews app for Wix Stores ecommerce. Included on every plan (Stores need Core or higher).
• Pick a Wix App Market app (Fera, Senja, Famewall, Testimonial.to) if you want richer features, multi-platform aggregation, or one-click install inside Wix.
• Pick the Embed HTML widget (like WiserReview) if you want multi-platform reviews (Google + Facebook + Yelp), full design control, photo and video reviews, or a portable embed that survives a future platform change. The free plan covers 10 reviews; paid plans are $9/month or $6.75/month annually.
• Pick the manual method if you have fewer than five testimonials and want to feature specific ones on a single page.

For most Wix site owners I work with, the right answer is two methods in parallel: Wix native tools for automated collection (Testimonial strip for service or Wix Reviews for stores) + a third-party widget for homepage and multi-platform aggregation. Together, they cover the whole site without overlap.

If you want to try the third-party widget path, the WiserReview free plan covers 10 reviews and works with Wix Editor, Wix Studio, Wix Stores, and any Wix paid plan. No credit card to start.