Adding customer reviews to Wix: 3 ways (2026)

I’ve added customer reviews to four Wix sites in the last year, two using Wix’s built-in Testimonials strip for service businesses and two using a combination of the Wix Reviews app.

Which path works depends on whether you’re running a Wix Stores ecommerce site or a service business, and how much design control you want.

Here’s what I learned. There are four real ways to add customer reviews to a Wix site in 2026.

The first decision is whether you need product reviews for Wix Stores (use the native Wix Reviews app), simple testimonial strips for a service site (use Wix’s native Testimonial presets), or richer multi-platform widgets. I’ll walk through all four, plus where each one breaks.

First: Wix actually has TWO native review paths

This is the most useful fact to know upfront. Wix doesn’t have one universal review system; it has two separate ones, depending on what you’re running:

• Wix Testimonial strip presets: built into the Wix Editor. Add Elements > Strip > Testimonials. Manual entry and preset templates; works on any Wix site. Best for service businesses, agencies, freelancers, and small business sites.
• Wix Reviews app: a first-party Wix App Market app specifically for Wix Stores’ ecommerce. Auto-emails buyers after purchase, collects 1-to-5 star ratings, supports photo uploads, and displays on product pages. Best for ecommerce sites that want automated review collection from real buyers.

If you’re a service business, Method 1 (Testimonial strips) is the simplest.

If you’re running Wix Stores, you’ll want the Wix Reviews app under Method 1, plus optionally Method 3 for design control. If you need multi-platform aggregation (Google, Facebook, and Yelp), go straight to Methods 2 or 3.

3 ways to add customer reviews to Wix (quick comparison)

The cheat sheet I wish I’d had on day one.

Method	Effort	Plan needed	Cost	Best for
Wix native (Testimonial strip + Wix Reviews app)	Low	Any plan (Stores needs Business)	Included	Service sites and Wix Stores from your own buyers
Wix App Market app (WiserReview)	Low	Any paid plan	Free + paid tiers	One-click install inside Wix, deeper review features
Manual (Strip or screenshots)	Medium	Any plan	Free	3-5 hand-picked testimonials on a single page

If you just want my pick: for service businesses, start with the native Testimonial strip and add a third-party widget for multi-platform aggregation.

For Wix Stores ecommerce, run the Wix Reviews app for automated collection of buyer reviews, plus a third-party widget for homepage and category-page social proof.

Quick note: Wix Editor, Wix Studio, and plan tiers

Three Wix realities worth knowing before installing anything:

• Wix Editor: the classic drag-and-drop editor. Most Wix sites built before 2024 use this. Testimonial strips, Embed HTML, and App Market all work here.
• Wix Studio: the 2024+ designer-focused editor, aimed at agencies and freelancers. Same elements available, slightly different UI. All four methods below work on Wix Studio.
• Plan tier: the Embed HTML element (used for third-party widgets) works on Light, Core, Business, and Business Elite plans. Free Wix sites have ads and limited embed capability, so for serious widgets, you’ll want at least Light. Wix Stores (needed for the Wix Reviews app) requires Core or higher.

All four methods below work on Wix Editor and Wix Studio. Where compatibility matters, I’ll call it out.

Why add customer reviews to Wix at all?

Quick gut check before you spend time. Wix powers a wide range of small-business sites, service portfolios, freelancer pages, and Wix Stores ecommerce sites.

Wix data shows that 94% of users say reviews influence their purchase decisions, and adding reviews to a product page can lift purchase likelihood dramatically — Northwestern research found products with five reviews are 270% more likely to be bought than products with none.

Specific wins I’ve seen on Wix sites:

• Higher booking rate on service pages. A massage therapist added a 3-review carousel directly above her booking button. Inquiries climbed across the entire site, no other change.
• Better add-to-cart on Wix Stores. Star ratings near the product title and a full review section below the description lift conversions on product pages.
• Lower bounce on homepages. Reviews near the hero section give visitors a reason to keep scrolling, especially on service business sites.
• Free social proof that updates itself. Set the widget once. New 5-star reviews appear automatically.

Worth the hour. Let’s get into it.

Method 1: Wix’s built-in review tools (free, on every plan)

Wix ships with two separate review tools. Pick based on what kind of site you’re running.

Option A: Testimonial strip (for service businesses)

If you’re running a service business, freelance site, agency, or portfolio, the Testimonial Strip is the simplest path. Wix provides preset templates with photo, name, role, and quote that you can drag onto any page.

1. Open your Wix site editor.
2. Click Add Elements (the plus icon on the left sidebar).
3. Click Strip.
4. Scroll down to Testimonial Presets.
5. Pick a preset and drag it onto your page.
6. Click the strip to edit. Replace the placeholder text with your actual customer quotes, names, and photos.
7. Optionally, use a Repeater element to create a custom layout with multiple testimonials that share the same design.
8. Save and publish.

Good for: 3-10 hand-curated testimonials on a service page, homepage, or About page.

Option B: Wix Reviews app (for Wix Stores ecommerce)

If you’re running Wix Stores, the Wix Reviews app is the first-party path. It auto-emails buyers after their order ships, collects star ratings and written feedback with optional photo uploads, and displays reviews on product pages.

1. In your Wix dashboard, open the App Market.
2. Search for “Wix Reviews” and install the official Wix Reviews app.
3. Inside the app, configure the auto-email timing (typically 7-14 days after the order is marked Shipped).
4. Customize the email template with your brand colors and copy.
5. Open your product page template in the editor. The Wix Reviews widget should appear automatically. If not, add it manually via Add Elements.
6. Save and publish.

Good for: Wix Stores that automatically collect product reviews from actual buyers.

Honest take on both: native tools are the cheapest path and work well for basic needs, but they have real limits. The Testimonial strip is manual entry only, no automated collection.

The Wix Reviews app only pulls from your own Wix Stores buyers, no Google, Yelp, or Facebook aggregation. For multi-platform reviews or richer widgets, layer Method 2 or 3 on top.

Method 2: Add Product Reviews to Wix With WiserReview

WiserReview helps you display product reviews, collect new reviews automatically, and manage everything from one dashboard.

Watch the setup: adding product reviews to a Wix store with WiserReview, start to finish in six minutes.

Step 1: Install WiserReview

Go to the Wix App Market, search for WiserReview, and click Add to Site.

Choose your Wix site and approve the required permissions.

Your WiserReview account will be created automatically, and your store will be connected.

Step 2: Check the Star Ratings and Review Section

Open the WiserReview quick-start guide.

WiserReview automatically adds:

• Star ratings below the product title
• Star ratings on shop and category product cards
• A Product Review Section below the product details

If either widget is missing, follow the manual setup steps shown inside the quick-start guide.

Then open your store and do a hard refresh to check the setup.

Step 3: Add Branding and Set the Review Request Delay

Upload your logo, choose your primary colors and button style, then save your branding.

Next, choose how many days WiserReview should wait after an order is fulfilled before sending the review request.

Step 4: Customize Widgets and Review Forms

Go to Widgets to customize the design, text, colors, layouts, and themes.

You can use widgets such as:

• Product Review Section
• Star Rating
• Wall of Love
• Q&A
• Review Stories
• Carousel
• Video Carousel
• Floating Reviews
• Google and Facebook review widgets

Inside the Product Review Section settings, open Schema & SEO and turn on product rich snippets.

Then go to Forms to edit your review questions.

Customers can submit text, photo, and video reviews.

Step 5: Set Up Review Automation

Go to Automate.

When a Wix order is marked as fulfilled, WiserReview waits for the number of days you selected and then schedules the review request.

You can also:

• Filter by product or customer
• Send reminders to customers who have not reviewed
• Send photo and video follow-ups after text-only reviews
• Customize every email template
• Connect Klaviyo or Omnisend

Step 6: Add Review Incentives

First, create your coupon in Wix under:

Marketing > Coupons

Then go to Incentives in WiserReview and add that coupon as a static code.

You can offer different rewards for text, photo, and video reviews.

You can also edit the incentive email that sends the discount code.

Step 7: Import and Manage Existing Reviews

Go to Manage Reviews.

Export your reviews from your previous review app as a CSV file, then import the file into WiserReview and map the required fields.

You can also:

• Set moderation rules
• Answer product questions
• Share reviews across similar products using Group Reviews

Step 8: Collect Reviews From Past Customers

Go to:

Automate > Manual > Create

Edit your review request template and choose a date range.

WiserReview automatically pulls fulfilled Wix orders from that date range.

Then click Launch Campaign.

Step 9: Connect Google Shopping Reviews

Go to Integrations and open Google Shopping.

Map the GTIN or MPN to match your Wix product feed.

For Wix, you can use the appropriate SKU or product identifier used in your feed.

Click Update, then copy the product review feed URL and add it to your Google Merchant Center account.

Once the setup is complete, WiserReview can display reviews, collect new reviews automatically, send reminders, request photo and video reviews, offer coupons, import old reviews, and send product review data to Google Shopping.

Method 3: Manual testimonials (free, but high-maintenance)

Sometimes you only need three glowing quotes on your About page. No app, no widget, no monthly cost. Two ways inside Wix.

Option A: Custom Repeater with manually entered quotes

Use the Repeater element to build a custom testimonial layout. Add fields for photo, name, role, and quote. Style it once, then add new entries as you collect new testimonials.

• Why it works: Fully native Wix styling, fast page load, full design control.
• Where it breaks: Updating means editing the page in the Wix Editor every time. No automated collection.

Option B: Screenshot reviews

Take a clean screenshot of a Google or Facebook review (including the reviewer’s name and photo) and place it via an Image element in Wix.

• Why it works: Looks verifiably authentic since the platform branding is visible.
• Where it breaks: Screenshots aren’t readable by Google or screen-readers, so you lose any SEO benefit. Image alt text helps accessibility, but not rich snippets.

Use these manual methods only for 3 to 5 evergreen testimonials per page. Above that, Methods 1, 2, or 3 win on every axis.

Best practices that actually move the needle

Five things I’ve tested across Wix sites that consistently improve engagement and conversion.

1. Place reviews near the conversion action. A widget directly above a booking button, contact form, or Add-to-Cart button works harder than five reviews scattered across the page. Use Wix’s section structure to anchor reviews where decisions happen.
2. Show page-specific reviews. Service pages benefit from outcome-focused testimonials. Product pages benefit from feature-specific feedback. Use tags in WiserReview’s AI moderation or app filters to surface the right reviews for each context.
3. Match your Wix global styles. Wix templates rely on consistent fonts and color palettes. Customize widget colors and fonts to match your site’s global styles so reviews feel native, not bolted on.
4. Test the mobile breakpoint separately. Wix’s mobile editor lets you size embeds independently of the desktop editor. Some review widgets need width adjustments at the 375px breakpoint to avoid horizontal scroll.
5. Keep widget count low per page. One widget per page is plenty. Stacking Google, Facebook, and Yelp widgets on the same page slows load times and crowds the design. Pick one display tool and commit.

Mistakes I see Wix users make over and over

Three patterns worth avoiding:

Pasting embed code into a Text element instead of Embed HTML. Wix’s Text element strips iframe and script tags as a security measure. The widget saves but renders as plain text on the live page. Always use the Embed HTML element from Add Elements > Embed Code for raw embed snippets.

Forgetting that the free Wix plan limits embeds. Free Wix sites have ads at the top and limited support for custom code. Some widgets won’t render correctly until you upgrade to Light or higher.

Not adjusting for mobile. Wix’s editor lets you set element size separately on mobile, but many people skip the mobile preview entirely. Test on a real phone before publishing. Widgets that look great on desktop sometimes overflow on the 375px breakpoint.

Which method should you actually pick?

Short version:

• Pick Wix’s native tools if you want a zero-cost setup. Use the Testimonial strip for service businesses or the Wix Reviews app for Wix Stores ecommerce. Included on every plan (Stores need Core or higher).
• Pick a Wix App Market app (WiserReview) if you want multi-platform reviews (Google + Facebook + Yelp), full design control, photo and video reviews, or a portable embed that survives a future platform change. Start free; paid plans are $19/month or $6.75/month annually.
• Pick the manual method if you have fewer than five testimonials and want to feature specific ones on a single page.

For most Wix site owners I work with, the right answer is two methods in parallel: Wix native tools for automated collection (Testimonial strip for service or Wix Reviews for stores) + a third-party widget for homepage and multi-platform aggregation. Together, they cover the whole site without overlap.

If you want to try the third-party widget path, the WiserReview free plan covers 10 reviews and works with Wix Editor, Wix Studio, Wix Stores, and any Wix paid plan. No credit card to start.