A clear guide to BigCommerce customer reviews, covering setup, automation, imports, rich snippets, and the best tools to manage and display reviews with ease.
Written By Krunal
8 min 
Nearly all consumers read reviews before making a purchase, so positive, clear, and honest reviews are critical to any BigCommerce store. A good review can create trust almost instantly and help encourage new visitors to place an order.
BigCommerce customer review provides stores with an easy review system, but many wish for greater control over reviews, better display options, and a more effective way to collect them. A good setup can help build your credibility in a steady, straightforward way.
This guide will show how BigCommerce Customer Reviews work, how to set them up, collect and manage reviews, and finally, how to improve reviews with better tools and better placement.
BigCommerce product reviews are customers’ product feedback that can be displayed on product pages. They include star ratings, written comments, and sometimes photos or videos to give shoppers a real feel for what customers have to say about the product.
BigCommerce has a built-in review system, but you can also use third-party review apps to get really fancy with features like photo reviews, automated review requests, and greater flexibility in how reviews are displayed.
Reviews have a more substantial influence on purchase behavior than anything else you’ll write in your marketing copy. If shoppers see that another customer bought and loved the product, they are more likely to trust it.
Here’s what happens when you add reviews to your store:
BigCommerce’s review system is actually pretty straightforward: you collect, moderate, and display customer feedback right on your product pages.
It’s got basic review capabilities that’ll work fine for smaller stores, and it also integrates with third-party review apps for super-advanced features like automated review requests, photo and video uploads, and more.
Search engines love fresh, user-generated content. Reviews add exactly that to your product pages. When you turn on rich snippets (structured data), your star ratings show up right in the Google search results.
That means customers can see how highly your product is rated before they even click your link, boosting click-through rates.
Reviews also add natural keywords to your pages, helping you rank for more search terms without extra effort.
Collect reviews, manage every response, and display them where they matter most.
Setting up BigCommerce reviews takes less than five minutes. The platform gives you complete control over who can review, how reviews appear, and which feedback goes live.
To enable/disable reviews, navigate to your BigCommerce dashboard:
Open your BigCommerce dashboard and go to Settings.
Next, scroll down to the Products section and click Comments and select “Built-in”.
Inside the Built-in tab, check/uncheck the box to enable/ disable Product reviews.
BigCommerce provides three options for moderating product reviews. You can either approve, reject or edit any review before it’s publicly displayed to everyone.
Access your BigCommerce store’s admin dashboard. Navigate to Product Reviews: Products > product reviews. View Pending Reviews. New reviews will have a “pending” status by default unless you have configured automatic approval.
Pro tip: Enable the “Only accept product reviews from past customers” setting. This forces reviewers to enter an email address, which BigCommerce cross-references with your orders.
BigCommerce has a bunch of settings that could be preventing your reviews from showing up as they should.
If your BigCommerce reviews are not showing on your storefront, the issue typically stems from moderation settings, theme compatibility, or caching problems.
Here’s the fix:
Reviews are disabled: Double-check that Product Reviews are turned on in Advanced Settings > Built-in > Product Reviews.
Theme issues: Check your theme documentation or reach out to your theme developer – some BigCommerce themes need a bit of code tweaking to get reviews to display correctly.
Caching Delays: Wait a few minutes (5-15 minutes is enough), force a refresh (Ctrl+F5 or Cmd+Shift+R) on the product page, and Clear the Server Cache.
Most customers won’t leave reviews unless you ask. Automating review requests and making the process simple dramatically increases review volume.
BigCommerce’s built-in system does not support automated review request emails triggered by order status changes. To automate this process, use a dedicated third-party review from the BigCommerce App Store.
Log in to your BigCommerce control panel. Navigate to Apps > App Marketplace. Search for a review app (like “Wiserreview”) and install it by clicking “Get this app”.
Now complete Onboarding and set up.
Go to “Automation and click “Configure”.
Set a delay for the email to be sent after the trigger event.
Collect reviews via email or SMS.
Send a test email to yourself to ensure everything looks and works correctly.
To collect Google reviews directly on your website’s pages, you need a third-party app from the BigCommerce App Store, such as “WiserReview”.
When it comes to migrating reviews between platforms or backing them up, you’ve got a few options. BigCommerce supports CSV imports and exports, but third-party apps can make the process much smoother.
To import reviews;
1. Install and connect WiserReview
2. Open WiserReview and go to Import/Export
3. Download the sample CSV and prepare your CSV file
4. Upload your CSV
5. Check field mapping
6. Run the import and verify
BigCommerce does not offer a direct “Export Reviews” button; you export reviews via the API.
To Export reviews, you need to create your API account first.
1. In your BigCommerce admin, go to Advanced Settings > API Accounts.
2. Get your store hash.
3. Use an API client, and add your API keys.
4. Run the reviews export request.
5. Download the JSON file.
Displaying Amazon reviews on your BigCommerce store adds instant credibility, especially for products sold on both platforms.
To embed Amazon reviews using a third-party app;
Native BigCommerce reviews work fine, but dedicated review apps unlock advanced features like photo reviews, automated collection, and better display options.
WiserReview is an easy way to manage all your customer feedback in a BigCommerce store, with automatic collection/management/display of customer feedback.
WiserReview integrates robustly with BigCommerce, so you’ll be able to do a lot without “hacky” coding!
Key Features;
Collect reviews, manage every response, and display them where they matter most.
Stamped collects customer reviews and combines them with Loyalty /Referral Programs, so it’s perfect for Stores that are all about keeping Customers coming back over & again or utilizing every possible outlet to bring in New Customers.
Stamped includes REVIEW collection, Rating Widgets, Loyalty Programs & Referral Networks.
Key features:
Yotpo is an extensive Marketing Platform for all things Review/Subscription/SMS/Marketing based that is extremely powerful and flexible but does come at a higher COST!
Key features:
The way you display reviews matters as much as collecting them. A well-placed review widget turns hesitant visitors into confident buyers.
Product-Specific Review Widgets
Review Widgets
WiserReview adds clean rating and review data without any code. It also updates the schema when new reviews come in, so Google always reads fresh information.
BigCommerce requires structured data (schema markup) to enable rich snippets. Here’s how to add it using a third-party app:
You can add rich snippets manually in BigCommerce by inserting a custom JSON-LD block into your theme files.
Place the code in your product template, include key product fields, publish the theme, and test the page using Google’s Rich Results tool.
Keep the schema up to date so your ratings and product details remain accurate.
After adding structured data, verify it’s working correctly:
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.Customer Reviews on BigCommerce are the ultimate secret weapon in turning your website from just a product catalogue into a trusted online Shopping destination for customers.
They will help you answer questions/concerns, remove doubts, and create a safe place for shoppers to confidently “hit” the buy button.
Get started with the basics: turn on reviews, set up automated requests, and keep that feedback moderation on point. Then level up with tools like WiserReview to automate collection, display reviews in a pretty way, and show star ratings in Google search results.
The stores winning today aren’t just collecting reviews – they’re strategically showing them everywhere trust matters. Make reviews impossible to miss, and watch those conversion rates roar.
Yes. You can import reviews via CSV or via direct sync with WiserReview.
Yes. Reviews add fresh content and show star ratings in Google when you use rich snippets.
Use WiserReview to send automated review-request emails or messages after each order.
Native BigCommerce reviews are free but basic, text-only, limited automation, and minimal display options. WiserReview adds photo and video reviews, automation, and improved widget display.
Yes. WiserReview lets you display Google Reviews with clean, customizable widgets.
No code. No chaos. Just a calm, reliable review system that builds trust on autopilot.