How to embed Trustpilot reviews on any website (2026)
Learn how to embed Trustpilot reviews in three simple steps with quick setup tips and simple fixes for a smooth display on your site.
Krunal vaghasiya|December 12, 2025 · Updated April 27, 2026
There are three real ways to embed Trustpilot reviews on your website.
The official TrustBox widget (one basic widget free, the full library of 8 customizable widgets needs Trustpilot’s $319/month Plus plan).
A third-party tool like WiserReview (more design control, multi-platform, from $9/month), or a dedicated embed plugin like Smash Balloon Reviews Feed Pro for WordPress.
Trustpilot’s pricing changed in 2025 in a way most articles haven’t caught up with, and I’ve watched merchants pay for the wrong tier because of it.
I’ll walk you through the official method, show platform-by-platform setup for WordPress, Shopify, Squarespace, and Wix, and tell you when third-party widgets actually save you money.
3 ways to embed Trustpilot reviews (compared)
Pick the method that matches your budget and platform.
| Method | Best for | Cost | Customization |
|---|---|---|---|
| Trustpilot TrustBox (Free) | Single basic star rating widget | $0 | Very limited |
| Trustpilot Plus plan | Carousel, grid, mini badges, 8 widgets total | $319/mo (annual) | Built-in styling, no CSS |
| WiserReview | Multi-platform, advanced design | From $9/mo (free plan available) | 18+ layouts, full CSS |
| Smash Balloon Reviews Feed Pro | WordPress-only, plugin-based | $49/year and up | Pre-built templates |
Honest take: if you only have 5-10 reviews and need a star rating in your footer, the free TrustBox is fine. If you need a real review carousel or want to combine Trustpilot with Google or Facebook reviews, paying $319/month for Trustpilot Plus is overkill when third-party tools start at $9-$49.
Method 1: Embed Trustpilot reviews using TrustBox widgets
This is the official Trustpilot route. It works, but the free version gives you one widget. The Plus plan ($319/month) unlocks the full library of 8 widgets, including carousels, grids, and product reviews.
Step 1: Log in to your Trustpilot Business account
Go to business.trustpilot.com and sign in. If you haven’t claimed your business profile yet, do that first. Verification is automatic when your email matches your website domain.
Step 2: Pick your widget style
From the dashboard, click “Showcase” or “Share & Promote” in the left navigation menu, then “Website Widgets” (some accounts still show this as “All Widgets”).
You’ll see widget categories: Star Rating Badges, Mini Reviews, Carousels, Grids, and Quote-style. On the free plan, you get one basic option. Plus and higher plans unlock the rest.
Configure the widget’s size, color theme, language, and review filters in the panel. The free widget gives you basic on/off toggles. Paid plans expose more granular control over fonts, density, and layout.
Step 3: Copy the embed code
Click “Get code.” Trustpilot gives you two snippets:
- Script tag: the JavaScript that loads widget functionality. Goes in your site’s <head> section. You only need this once per site, even if you embed multiple widgets.
- HTML tag: a <div> that defines where and how the specific widget appears. Inserts the <body> tag wherever you want the widget to appear.
Step 4: Add the code to your site
How you do this depends on your platform.
Paste the script tag once in your global <head> (theme settings, header.php, or your CMS’s site-wide HTML injection area).
Paste the HTML tag in the page body where the widget should appear.
Save and preview. The widget should render live reviews within seconds.
Embed Trustpilot reviews on WordPress
Three working methods, ranked from easiest to most flexible.
Option 1: Custom HTML block (TrustBox direct)
Add the Trustpilot script tag to your theme’s header (Appearance > Theme File Editor > header.php, or use a header injection plugin like WPCode).
Then drop a Custom HTML block into your page editor and paste the TrustBox HTML tag. Update the page. Done.
Option 2: Smash Balloon Reviews Feed Pro plugin
Install the plugin, paste your Trustpilot URL, pick a template, and add the feed via shortcode or block.
Easier than TrustBox if you want pre-styled feeds and you’re not on Trustpilot’s paid plan. Costs about $49/year and up.
Embed Trustpilot reviews on Shopify
Shopify has a few quirks that matter here.
Theme code injection: In your Shopify admin, go to Online Store > Themes > Edit code. Open layout/theme. Paste the Trustpilot script tag inside the <head> section (near the closing tag is fine). Save.
Add the widget to a page or product: For a static page, edit the page and paste the HTML tag into a Custom HTML block. For a product page, add the HTML tag to the product. liquid or use a section that supports custom HTML.
For product-level reviews: Trustpilot’s Product Review TrustBox uses your product SKU or ID to pull reviews specific to that product. Configure it in the Trustpilot dashboard and pass the product ID dynamically using Liquid variables (sku: {{ product.id }}).
Most Shopify stores I’ve worked with use a dedicated Shopify-native review app for product reviews and reserve Trustpilot for site-wide social proof in the footer or homepage.
Embed Trustpilot reviews on Squarespace
Squarespace makes script injection straightforward, but you need a Business plan or higher (the Personal plan blocks custom code).
Add the script tag in Settings > Advanced > Code Injection > Header. This loads the Trustpilot widget library on every page.
To place the widget, edit any page and add a Code block (under “More” in the block menu). Paste the TrustBox HTML tag into the Code block. Save and refresh.
The widget should render within a few seconds. If it doesn’t, double-check that you’re on a Business or Commerce plan, not a Personal plan.
Embed Trustpilot reviews on Wix
Wix users have a slightly different path. The full guide is in our add Trustpilot reviews to Wix walkthrough, but the short version:
Use Wix’s HTML iFrame Embed element. Paste the Trustpilot HTML tag inside it. Adjust the iFrame size to match the widget.
Note that Wix’s iFrame approach can sometimes cut off carousel widgets, so test on mobile before publishing.
If you’re on Elementor (WordPress with the Elementor builder), see our Elementor-specific guide.
One review tool, every platform
WiserReview displays reviews from Trustpilot, Google, Facebook, and your own collection on WordPress, Shopify, Wix, Squarespace, and custom sites. Free plan available.
Start Free →Method 2: Embed Trustpilot reviews with WiserReview
If you want more design control, multi-platform support, or you’re managing reviews from Trustpilot plus other sources (Google, Facebook, your own collection), this is where third-party tools earn their keep.
Here’s how to import Trustpilot reviews into WiserReview and embed them anywhere.
Step 1: Export reviews from Trustpilot
Log into your Trustpilot Business account. Go to Reviews > Service Reviews (or Product Reviews if you’re set up for product-level). Click Export and download the CSV.
Step 2: Import the CSV into WiserReview
From your WiserReview dashboard, go to Manage Reviews > Import Reviews.
Choose “Import via CSV” and upload your Trustpilot CSV.
Map the CSV columns to WiserReview fields (rating, review text, reviewer name, date, etc.). The mapping interface walks you through this. Click Next.
Step 3: Upload and review
You’ll see a preview of the imported data. Click Upload & Continue. Once uploaded, all Trustpilot reviews will appear under Manage Reviews.
Step 4: Build your widget
Open the Widgets section. Pick a layout (carousel, grid, masonry, list, pop-up, slider, or one of the 18+ templates).
Customize colors, fonts, and layout to match your site. Use the Filter Reviews option to show only 4 and 5-star reviews, or filter by tags, source, or product. Save.
Step 5: Copy the embed code and paste it on your site
Click “Get Code” or “Install.” Copy the embed snippet. Paste it into your site:
- WordPress: Custom HTML block, or use the WiserReview plugin shortcode
- Shopify: Custom HTML section in the theme editor
- Wix, Squarespace, Webflow: Embed/HTML block in the page editor
- Custom HTML sites: Paste the snippet anywhere in the page source
The widget pulls reviews live, is mobile-responsive, and automatically handles SEO schema.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Common embed issues and how to fix them
These are the four problems I see come up over and over.
1. Widget not showing at all: Almost always a missing script tag. The HTML <div> is in your page body, but the script tag isn’t in your <head>. Add the script tag once globally (theme header, code injection, or header.php) and the widget will start rendering.
2. Widget shows but says “Loading…” forever: Your business profile name in the HTML tag doesn’t match your actual Trustpilot domain. Open the embed code, find the data-businessunit-id and data-template-id attributes, and confirm they match what Trustpilot generated for your account. Re-copy the code if in doubt.
3. Reviews not updating: Browser cache. Hard refresh (Ctrl+F5 on Windows, Cmd+Shift+R on Mac). If reviews still don’t update after 24 hours, your widget may be using a cached version, or the script tag is loading from a CDN that hasn’t refreshed. Check Trustpilot’s widget status in your dashboard.
4. Styling conflicts (compressed, wrong fonts, broken layout): Your theme’s CSS is overriding the widget’s styles. The TrustBox widget runs in an iframe by default, which usually protects against this, but some implementations don’t. Wrap the HTML tag in a <div> with a fixed width and let the iframe scale inside it.
Where to place embedded reviews for the highest conversion lift
Placement matters more than which widget you pick. From watching merchants test placements, here are the four spots that actually move the needle:
Above the fold on your homepage: A star rating badge near your main CTA gives instant credibility before the visitor scrolls. Even a small “Rated 4.7/5 on Trustpilot” line lifts CTR on the primary action.
Product or service pages: Reviews specific to what the visitor is looking at convert dramatically better than generic site-wide reviews. Use Trustpilot’s Product Review TrustBox or filter your widget by product SKU.
Checkout or signup pages: A condensed mini-review widget on checkout reduces last-minute abandonment. Aim for compact (3-5 reviews max) so it doesn’t slow page load.
Footer (every page): A sitewide star rating in the footer reinforces trust on every page without competing for attention. Most brands run a TrustBox here as their “always on” social proof.
Wrap up
Embedding Trustpilot reviews is technically simple. The script tag in your head, the HTML tag in your body, you’re done in 10 minutes.
The strategic part is picking the right method. If you’re on Trustpilot Business Plus already, use TrustBox directly.
If you’re on the free plan and need anything fancier than a basic star rating, third-party tools save you the $319/month upgrade.
If you’re on WordPress, Smash Balloon’s plugin is the most plug-and-play option.
If you want one tool to handle Trustpilot plus Google, Facebook, and your own reviews across multiple platforms, that’s the lane WiserReview fills.
Start with one widget on your homepage or a key product page, measure the lift on conversion, then expand. Don’t overthink the design until you have actual placement data to work from.
Display reviews from every source in one widget
WiserReview brings together Trustpilot, Google, Facebook, and your own reviews into 18+ customizable layouts. Works on any platform, free plan available.
Start Free →Frequently Asked Questions
Common questions about this topic
Written by
Krunal vaghasiya
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems.
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