I broke down Loox pricing for 2026 (real costs)

I’ve watched Loox’s pricing change three times in the last two years. Almost every article ranking for “loox pricing” right now is quoting plans that no longer exist.

If you’re budgeting based on a “$34.99 Scale plan,” you’re working off a number Loox quietly retired.

So let me lay out what you’ll actually pay in 2026, where the real costs hide, and how the math shifts as your orders climb.

What Loox actually costs in 2026

Here’s the short version, pulled straight from Loox’s live pricing page and Help Center, not a third-party directory.

Loox is Shopify-only, billed through your Shopify invoice on a 30-day cycle. There’s no annual plan and no long-term contract, so you can cancel anytime. A 14-day free trial covers every tier.

One thing worth flagging up top: prices shift depending on whether you toggle “Reviews” or “Reviews & Referrals” on Loox’s pricing page.

On the reviews-only view, Beginner shows as $0/month. Switch on referrals and it becomes $9.99/month. That toggle is why you’ll see different Beginner numbers floating around.

The plan everyone’s still quoting doesn’t exist anymore

If you’ve read three or four “Loox pricing” guides today, you probably saw a Scale plan at $34.99 or $39.99. Here’s the catch.

Loox closed Scale to new signups. It’s now a legacy plan, meaning only merchants already on it keep it. New stores can’t pick it.

In its place sits Convert at $49.99/month. Same “pay as you grow” model, but the base is higher and every extra 300 orders now costs $50 instead of the old $40.

For a new store, the practical mid-tier price went up by roughly 28% versus the Scale plan people still write about.

That’s the single biggest reason to ignore most pricing roundups: they’re describing a door that’s already closed.

How the “pay as you grow” model actually works

This is where Loox trips up a lot of merchants, so it’s worth slowing down.

The Convert plan isn’t a flat $49.99. That price covers your first 300 orders in a billing cycle. Cross 300, and Loox adds another $40 block for the next 300. Cross 600, another $50. And so on.

The charge is tied to your order count, not how many review emails you send or features you use.

A recent Shopify App Store reviewer put it bluntly, saying Loox charges around $0.13 per order with no ceiling until the cap. The per-order billing caught them off guard.

Loox does cap it. Once you reach 6,000 orders in a cycle, Convert tops out at $999.99/month and stops adding blocks. But that’s a steep ceiling for a “mid-tier” plan.

Also check: Online review statistics every store owner should know in 2026

What you really pay at different order volumes

Sticker price tells you almost nothing here. What matters is your monthly order volume. So I ran the Convert math at a few realistic stages.

Notice what happens around 3,000 orders. Convert costs roughly $500, but Unlimited is a flat $299.99 with no per-order math at all.

So past a certain point, the “cheaper” plan becomes the expensive one. If you’re doing 1,800+ orders a month, run both numbers before you commit.

A lot of stores overpay on Convert simply because they never recalculated after a growth spurt.

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Is the Beginner plan enough?

For a brand-new store testing the waters, maybe. For most, not for long.

Beginner covers the basics: review request emails, photo review discounts, and multilingual widgets. But it leaves out the features most stores actually want from Loox:

• Video reviews
• Google Shopping syndication
• Removing the Loox branding
• Referrals

If photo and video social proof is your reason for adding a reviews app, you’re on Convert from day one.

The features locked behind each tier

Pricing only makes sense once you see what’s gated where. Here’s the honest breakdown.

Beginner ($0 reviews-only, $9.99 with referrals): review request emails, photo review discounts, 10+ widgets, review importer, SEO rich snippets, Shop app syndication.

Convert ($49.99): everything in Beginner, plus video reviews, Google Shopping, Meta Shops, referrals, branding removal, and Loox’s AI suite, including AI review replies, auto-translation, smart visual sorting, and review highlights.

Unlimited ($299.99): everything in Convert, plus unlimited review requests, unlimited referrals and upsells, and priority support.

The jump that matters is Beginner to Convert. Almost every feature a serious store wants, video reviews especially, lives on Convert. That $40 gap between the two tiers is really the price of using Loox properly.

Where Loox is genuinely worth it

I don’t want this to read like a hit piece, because Loox earns its reputation in a few real ways.

The photo and video widgets look fantastic out of the box, which is why over 130,000 Shopify brands run it. Setup is genuinely no-code.

The Shopify integration is tight too. Since that’s the only platform Loox supports, nothing feels bolted on.

If you sell visual products on Shopify and you want the cleanest-looking review galleries with minimal fuss, Loox is a defensible choice even at Convert prices.

Read more: Is Loox legit? What real users should know

Where the pricing falls short

Three things frustrate merchants most:

• Per-order billing: your cost climbs with sales, even though reviews aren’t a per-order expense on Loox’s end.
• Shopify lock-in: Loox runs on Shopify and nowhere else, so WooCommerce, BigCommerce, and Wix stores are out.
• No forever-free tier: the reviews-only Beginner plan is capped at 500 lifetime orders, so it’s really a trial with a longer leash.

If flat pricing matters more than visuals

Loox’s order-based model isn’t the only way to pay for reviews. For stores that want a predictable bill or aren’t on Shopify, a flat-priced review tool changes the math.

WiserReview is one example. It runs on a free plan plus a single paid tier at $9/month, or $6.75/month billed annually, and that price holds whatever your order volume does.

The contrast with Loox shows up in two places:

• Cost at volume: a Loox store at 1,500 orders pays around $250/month on Convert. A flat plan stays flat.
• Platform reach: Loox is Shopify-only, while flat-priced tools often work on WooCommerce, Wix, and BigCommerce too.

Loox still has clear edges. Its widget library is more mature, its name carries weight with Shopify merchants, and its referral and upsell features run deeper on higher tiers.

So the choice splits cleanly: Loox for polished visuals and a Shopify-native fit, a flat-priced tool when predictable cost and platform freedom matter more.

Also read: WiserReview vs Loox: Full comparison 

How Loox pricing compares to other review apps

Loox’s order-based model is only one way to price a review app. Here’s how a few common options stack up, so you can see where Loox sits.

The split is clear. Loox and Yotpo both move with your usage, Loox by order count and Yotpo by tier. Judge.me and WiserReview hold a flat rate no matter how much you sell.

Judge.me now runs on Shopify alone, the same lock-in Loox has always had.

Neither pricing model is automatically better. Per-order pricing can be cheaper for a small store and pricier for a busy one.

Flat pricing is predictable, though it may include features a tiny store won’t touch yet. Match the model to your trajectory, not just today’s order count.

How to pick the right Loox plan

It comes down to three questions:

• How many orders a month? Under 100 and testing, Beginner works. Between 300 and 1,800, Convert fits. Above 2,000, price out Unlimited, since flat $299.99 often beats the per-order math.
• Do you need video reviews? If yes, Convert is the floor. There’s no way around it.
• Are you on Shopify? If not, Loox isn’t an option, and that settles it.

Stores that feel burned by Loox pricing almost always picked a plan for where they were, not where they were heading. Map your real volume against the table first.

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The bottom line on Loox pricing

Loox in 2026 runs from $0 for Beginner (reviews only), $49.99 for Convert, and $299.99 for Unlimited. The old Scale plan is now closed to new stores.

The real cost lives in the per-order blocks on Convert, which can quietly push a “$50 plan” past $200 as you grow.

It’s a strong tool for Shopify brands that want gorgeous visual reviews and don’t mind a bill that scales with sales. If flat pricing or non-Shopify support matters more, compare before you commit.

Either way, you now have the current numbers instead of the ones the rest of the internet keeps recycling.