This article explains exactly which reviews appear in your Google Product Ratings feed, and which don’t. The rules align with Google’s Product Ratings Partner content policy.
Quick reference
| Review type | In Google Shopping feed? |
|---|---|
| Native reviews (collected by WiserReview email, on-site form, or post-purchase request) | ✅ Always |
| CSV-imported reviews with verified Order ID, imported during the onboarding window | ✅ Yes |
| CSV-imported reviews without Order ID | ❌ Excluded |
| Reviews imported after the 60-day onboarding window | ❌ Excluded |
| Reviews from third-party platforms (Google Business Profile, Facebook, Amazon, etc.) imported via Chrome extension or webhook | ❌ Excluded |
| Native reviews that the merchant has unpublished from the storefront | ✅ Still included (unless they violate content policy) |
| Reviews removed for Spam, Profanity, PII, Hate Speech, Conflict of Interest, or Explicit/Illegal content | ❌ Excluded |
Native reviews
Reviews collected directly through WiserReview, by automated email request, on-site review form, or post-purchase flow, are always eligible for the Google Product Ratings feed. They carry a verified-purchase signal because the customer record is tied to a real transaction in your store.
Imported reviews
You can import historical reviews from another platform during your first 60 days on WiserReview (the onboarding window). To be eligible for the Google feed, an imported review must include an Order ID in the CSV that can be verified against your store’s actual transaction records.
Imports without a verifiable Order ID will still appear on your storefront and inside your widgets. They just won’t be added to the Google Shopping XML feed.
Imports made after the 60-day onboarding window are excluded from the feed regardless of whether Order IDs are present.
Third-party reviews (Google Business Profile, Facebook, etc.)
Reviews pulled in from third-party platforms via Chrome extension or webhook are stored separately in WiserReview and excluded from the Google Product Ratings feed. Google’s content policy only permits syndication of reviews collected natively by partner platforms.
Unpublished reviews and the feed
When you unpublish a native review on the storefront, the review is hidden from public view but remains in the Google Product Ratings feed. This is required by Google’s Product Ratings Partner policy — merchants cannot use storefront-visibility controls to filter what Google sees.
The only way a review is removed from the feed is when it is unpublished for one of the six Google-approved content-policy reasons:
- Spam
- Profanity
- PII (Personally Identifiable Information)
- Hate Speech
- Conflict of Interest
- Explicit or Illegal Content
“Fake” and “Misleading” are not eligible removal reasons. These are subjective categories that Google’s content policy does not recognise for merchant-initiated removal.