How it works
How to calculate Webflow ecommerce costs
Pick your plan tier
Standard ($29/mo) supports 500 items and $50K/year revenue with a 2% transaction fee. Plus ($74) removes the fee and ups to 5K items / $200K. Advanced ($212) supports 15K items and unlimited revenue.
Calculate when to upgrade
Standard's 2% fee on $1,000 monthly revenue = $20. Plus plan costs $45 more than Standard. Upgrade to Plus once you're doing ~$2,250/month, as the transaction savings exceed the plan cost difference.
Add payment processing
Webflow supports Stripe, PayPal, and Apple Pay. Standard rates: 2.9% + $0.30 per transaction (US). Same as Stripe direct. Webflow doesn't add markup on payment processing.
Webflow Ecommerce, who should use it
Webflow is the strongest platform for design-custom ecommerce sites. Tradeoffs vs Shopify are different from Squarespace's.
Visual coding for custom stores
Webflow lets designers build pixel-perfect custom stores without writing HTML/CSS. For brands that care about unique design (premium, editorial, fashion), Webflow reduces developer time significantly vs customizing Shopify themes.
Item limits matter
Standard plan caps at 500 products. Most small stores are fine. Growing stores should plan for Plus upgrades ($74) once product count approaches 500 or revenue approaches $50K/year, whichever comes first.
The transaction fee hurts low-margin stores
Standard plan's 2% transaction fee is on top of Stripe's 2.9%. Combined 4.9% is a meaningful drag on margin. For low-margin categories (food, apparel basics), upgrade to Plus early.
Integrations are thinner than Shopify
Webflow has a smaller ecosystem for ecommerce-specific integrations. Reviews, email marketing, shipping apps, all available, but fewer options and less deep integration than Shopify. WiserReview integrates via embed code and webhook API.
Hosting included, but not cheap
Webflow's $29-$212 ecommerce plans include hosting, CDN, SSL, and the design tool. Comparable self-hosted setups (WordPress + WooCommerce) cost $15-40/month but require more maintenance. Webflow trades flexibility for simplicity.
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Questions, answered
2% on the Standard plan ($29/mo). Zero on Plus ($74/mo) and Advanced ($212/mo). This is on top of Stripe or PayPal's 2.9% + $0.30 processing rate. Upgrade from Standard to Plus becomes worthwhile around $2,250/month revenue.
Standard: 500 products, $50K annual revenue cap. Plus: 5,000 products, $200K revenue. Advanced: 15,000 products, unlimited revenue. If you hit a limit, Webflow requires an upgrade.
Yes. Webflow supports Stripe (default), PayPal, and Apple Pay. You can enable multiple simultaneously so customers pick their preferred option at checkout.
Webflow wins on design flexibility and is better for brand-driven storytelling sites. Shopify wins on ecommerce depth (inventory, shipping, apps, scale). For stores under $500K/year where design matters more than advanced features, Webflow is often the right call.
Not ideal. Dropshipping relies on supplier integrations (Oberlo, DSers, CJ, Zendrop), these are mostly Shopify/WooCommerce native. On Webflow you'd do manual fulfillment or build custom Zapier integrations. For serious dropshipping, Shopify remains the default.
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