5 min 
Yotpo is a well-known reviews platform for ecommerce brands, but its pricing makes it difficult for many businesses.
The Starter plan begins at $15/month and only covers up to 50 orders. To unlock stronger review features like seller ratings, review insights, and advanced analytics, you need the Pro plan at $169/month.
For larger stores, the Premium plan requires a custom quote, which quickly puts review management out of reach for small businesses.
Because of this, many store owners search for affordable Yotpo alternatives that focus on review collection, review requests, customer feedback, and social proof without the heavy cost.
In this guide, we’ll look at the 8 best Yotpo alternatives that give ecommerce businesses the right balance of pricing and review features to grow their online store.
Let’s get started!
| Features | WiserReview (Best pick) | Yotpo |
|---|---|---|
| Free Plan | Yes | No |
| Pricing | Affordable plans start at just $9/month | Starts at $15/month, increases quickly |
| Review Collection | Text, photo, and video reviews included | Visual reviews are only available in higher plans |
| Automation | Email, SMS, and WhatsApp review requests | Email and SMS requests available |
| Moderation | Approve, reject, and filter spam or fake reviews | Moderation tools in all plans |
| Display Options | Widgets, carousels, grids, and popups | Widgets, galleries, and carousels |
| Social Proof | Rich snippets, Google Shopping support | Rich snippets in higher plans |
| Import Reviews | Import existing reviews from other platforms | Import reviews with higher plans |
| Loyalty & Referrals | Supports loyalty and referral integrations | Built-in loyalty programs in higher tiers |
| Ease of Use | Simple setup with a user-friendly interface | More complex, higher learning curve |
| Multi-Channel Support | Collect reviews via email, SMS, links, QR codes | Collect reviews via email and SMS |
| Integrations | Shopify, WooCommerce, BigCommerce, Squarespace | Shopify, Klaviyo, Google Shopping |
| Support | Email support across all plans | Priority support only in higher tiers |
| Scalability | Scales affordably with business growth | Costs increase steeply as order volume grows |
Why look for Yotpo alternatives?
Here are the reasons many ecommerce brands switch to Yotpo.
1. High pricing
Yotpo starts at $15/month, but that only covers 50 orders.
As your order volume grows, you’re quickly pushed to the $169/month Pro plan to keep reviews coming in. For many small ecommerce stores, that’s more than they can budget.
2. Complicated setup
Store owners often report that sending review request emails or customizing review displays takes more time than expected.
Instead of a smooth, plug-and-play process, there’s a learning curve that slows teams down.
3. Slow support
Access to live chat or quick help isn’t included in the lower pricing plans.
That means many ecommerce businesses struggle with slow responses when setting up automated review processes or fixing issues with existing reviews.
4. Limited flexibility
Customizing review layouts and widgets can be tricky unless you’re on a premium plan.
This makes it harder for brands to fully match their design and show reviews in a way that builds trust.
Now, let’s get into the Yotpo alternatives one by one. Each has different pricing, features, and strengths. And see which platform fits your budget and business needs.
1. WiserReview -#1 Yotpo reviews alternative
WiserReview is the best Yotpo alternative for ecommerce brands that want an affordable and easy way to manage reviews.
It helps store owners collect more customer feedback through simple review requests and display the most relevant reviews without the high costs of Yotpo.
With flexible pricing, smooth integrations, and a user-friendly setup, WiserReview is the smarter choice for small businesses and growing online stores that want stronger social proof without overspending.
Collect reviews
WiserReview makes it easy for ecommerce businesses to gather authentic customer feedback. It supports multiple channels, so you always have a steady flow of relevant reviews.
- Send review request emails and SMS after purchase
- Share direct review links or QR codes with customers
- Collect photo and video reviews for a stronger impact
- Import existing reviews from other platforms
Automate reviews
With automation, reviews keep coming in without extra work. WiserReview handles scheduling, reminders, and follow-ups so you never miss feedback.
- Schedule review request emails and SMS
- Set reminders to increase response rates
- Trigger requests from customer actions
- Automate follow-ups for repeat customers
- Reduce manual effort with continuous review collection
Moderate reviews
WiserReview gives you control over what shows on your site. You can filter, approve, and highlight reviews to maintain quality and trust.
- Approve or reject reviews before publishing
- Filter out spam or fake reviews
- Highlight positive and photo reviews
- Flag inappropriate or harmful content
- Manage all reviews from one dashboard
Display reviews
Show reviews in a way that builds confidence with new buyers. WiserReview offers flexible widgets and layouts that fit your store design.
- Add customizable review widgets on product pages
- Display reviews in carousels, grids, or popups
- Showcase photo and video reviews
- Enable rich snippets for Google Shopping
- Highlight top reviews on landing pages
Better Support
WiserReview ensures you get help when you need it. From onboarding to ongoing use, support is available across all plans.
- Quick email support for setup and issues
- Guided onboarding for new users
- Clear resources and documentation
- Help with customization when needed
- Focus on customer satisfaction
Platform integration
WiserReview connects easily with the tools that ecommerce businesses already use. Setup is quick, and data stays in sync across platforms.
- Shopify, WooCommerce, BigCommerce, and Squarespace
- Google Shopping for product ratings and snippets
- Email marketing tools for automated campaigns
- Loyalty and referral apps for engagement
- Centralized dashboard across multiple platforms
Pricing: Free plan available. Paid plan starts at $9/month
Rating: ⭐ 4.8/5
2. Fera.ai
Fera.ai is a review platform designed for ecommerce brands that want to boost trust with authentic customer feedback.
It focuses on review collection, offering store owners an easy way to gather text, photo, and video reviews.
The platform also helps highlight high-impact reviews on product pages and integrates well with the Shopify App Store. Its simple interface and affordable pricing make it a good choice for small businesses.
Main Features
- Collect text, photo, and video reviews
- Automated review request emails and SMS tools
- Customizable display widgets for social proof
- AI tools that push the most impactful reviews to product pages
- Easy integration with Shopify and other ecommerce platforms
Pros - ◆ Affordable pricing for small and mid-size stores
- ◆ Incentives help drive more customer interactions
- ◆ Simple, user-friendly interface
Cons - ◆ Limited advanced analytics
- ◆ Works best for Shopify; fewer features for other platforms
Pricing: Starts at $9/month
Rating: ⭐ 4.7/5
3. Loox
Loox is a popular Shopify app that focuses heavily on photo and video reviews.
It helps ecommerce businesses display visual user-generated content that creates strong social proof and improves customer engagement.
Loox also offers referral tools that turn satisfied buyers into brand advocates, making it a strong choice for Shopify store owners.
Main Features
- Collect photo and video reviews
- Automated review requests and reminders
- Customizable galleries and widgets
- Referral program for both the referrer and new customers
- Seamless Shopify App Store integration
Pros - ◆ Strong focus on visual reviews and social proof
- ◆ Easy setup for Shopify merchants
- ◆ Increases client interaction through recommendations
Cons - ◆ Limited analytics and reporting
- ◆ Best suited for Shopify; not flexible for other ecommerce platforms
Pricing: Starts at $9.99/month
Rating: ⭐ 4.6/5
4. Bazaarvoice
Bazaarvoice is built for large ecommerce businesses and enterprises that need advanced review features and robust analytics.
It focuses on review syndication, allowing brands to share reviews across multiple retailers and marketplaces.
While powerful, it comes with a higher price and is less suited for small businesses.
Main Features
- Collect and manage product and company reviews
- Syndicate reviews across retail partners
- In-depth reporting and analytics
- Tools for seller ratings and Q&A
- Multi-location support for big brands
Pros - ◆ Detailed insights into customer interactions
- ◆ Builds trust with verified reviews and UGC
- ◆ Expands brand visibility across sales channels
Cons - ◆ Expensive, not suitable for small businesses
- ◆ Complex setup with a steep learning curve
Pricing: Custom pricing
Rating: ⭐ 4.3/5
5. Okendo
Okendo is a reviews platform designed for Shopify ecommerce businesses that want advanced customer data and customer segments.
It helps store owners collect reviews with attributes like customer photos, product usage, and demographics, which creates more relevant reviews for potential buyers.
Okendo also offers automation tools and integrations with marketing platforms.
Main Features
- Collect reviews with customer attributes
- Photo and video review support
- Advanced analytics and segmentation
- Automation builder for review requests
- Integrations with Klaviyo and other marketing platforms
Pros - ◆ Strong focus on customer data and segmentation
- ◆ Customer data gives deeper insights
- ◆ Shows personalized, relevant reviews
Cons - ◆ Higher learning curve for new users
- ◆ Pricing may not fit small businesses
Pricing: Starts at $19/month
Rating: ⭐ 4.6/5
6. Klaviyo reviews
Klaviyo Reviews is part of Klaviyo’s retention marketing platform, bringing review collection into the same tool you already use for email and SMS marketing.
This helps store owners keep customer communication and review requests in one place. It’s ideal for ecommerce brands already using Klaviyo.
Main Features
- Collect product and company reviews
- Automate review request emails and SMS campaigns
- Link reviews to customer segments and data
- Sync with Klaviyo’s email marketing services and SMS platform
- Robust analytics for customer lifetime value insights
Pros - ◆ Perfect for businesses already on Klaviyo
- ◆ Combines reviews with email and SMS tools
- ◆ Simple way to add reviews without learning a new platform
Cons - ◆ Limited to those not using Klaviyo
- ◆ New platform with fewer third-party integrations
Pricing: Included in Klaviyo subscription (pricing varies)
Rating: ⭐ 4.5/5
7. Reviews.io
Reviews.io is a flexible reviews platform for ecommerce businesses that want review collection across multiple channels.
It supports photo and video reviews, allows you to showcase reviews in shoppable galleries, and integrates with major marketing platforms.
Reviews.io is popular among store owners who want a mix of affordability and strong review features.
Main Features
- Collect text, photo, and video reviews
- Shoppable review galleries for online stores
- Review syndication to Google and search engines
- Robust analytics and reporting tools
- Integrations with Shopify, BigCommerce, and other platforms
Pros - ◆ Strong Google and search engine integrations
- ◆ Easy setup for ecommerce businesses of all sizes
- ◆ Affordable pricing compared to enterprise tools
Cons - ◆ Advanced analytics are only available in higher plans
- ◆ No built-in loyalty programs
Pricing: Starts at $45/month
Rating: ⭐ 4.6/5
8. Stamped.io
Stamped.io is another review tool often compared with Yotpo.
It offers review collection, review requests, and loyalty programs for ecommerce brands.
While it includes strong features, its pricing plans also climb quickly, which makes it challenging for small businesses.
Main Features
- Collect text, photo, and video reviews
- Automated review requests via email and SMS
- Loyalty programs and referral tools
- Customizable widgets for product ratings
- Integrates with Shopify and other ecommerce platforms
Pros - ◆ Combines reviews with loyalty programs
- ◆ Easy setup with the Shopify App Store
- ◆ User-friendly interface for store owners
Cons - ◆ Pricing rises fast as features scale
- ◆ Advanced features are locked in higher plans
Pricing: Starts at $23/month
Rating: ⭐ 4.5/5
How to choose the right Yotpo alternatives
Picking the best Yotpo alternative depends on your store size, budget, and what review features you really need. Instead of paying for extras, focus on the tools that help you collect, display, and manage reviews with the least effort.
➔ Match to your business size
Not every review platform works for every stage of growth.
Small businesses often need simple tools with affordable pricing, while larger ecommerce brands may require advanced features and integrations.
Pick a solution that fits your current order volume but can scale as your customer interactions grow.
➔ Check data ownership
Reviews are part of your customer data and should remain accessible.
Some platforms limit exports or keep reviews tied to their system.
A better alternative will enable you to export, reuse, and share reviews across other marketing platforms and channels, ensuring you have complete control.
➔ Look for visual reviews
Modern shoppers trust photo and video reviews more than plain text.
Choosing a platform that supports user-generated content helps your store display the most relevant reviews and creates stronger social proof that drives higher engagement and conversions.
➔ Think about ease of setup
A tool with too many steps or hidden settings creates friction.
A user-friendly interface with a low learning curve makes it easier for store owners to launch review requests, display ratings, and manage feedback without needing extra training or developer support.
➔ Check integration
Switching platforms should not disrupt your workflow.
Pick a reviews tool that integrates smoothly with your ecommerce platform (like Shopify App Store), as well as your email marketing services and SMS tools.
This way, reviews become part of your broader automation builder and retention strategy.
WiserReview is the best choice for businesses that want affordable pricing and powerful review features without the heavy cost of Yotpo.
Conclusion
Yotpo is a strong reviews platform, but its pricing and setup make it hard for many ecommerce businesses to rely on it long-term.
The good news is that there are several affordable tools that give store owners what matters most steady review collection, smooth requests, and trusted customer feedback.
Each alternative offers its own strengths, from visual reviews to detailed insights, giving brands the chance to pick what truly fits their needs.
For those who want fair pricing with complete review management in one place.
Krunal
