7 Powerful testimonial email examples that get responses (+ templates)

The majority of satisfied customers are happy with your product, but very few write customer testimonials or share their positive experiences publicly. The issue is simple: the email asking for a testimonial is often too general, too long, or too easy to ignore.

Also, sometimes asking for customer testimonials through email marketing feels awkward. Most businesses skip it, missing out on their most powerful sales tool. A strong testimonial request email fixes that.

Customer testimonials work best when they’re short, personal, and sent at the right moment. A well-crafted email sent immediately after a positive experience can turn a happy customer into your best advocate.

In this guide, you’ll see 7 testimonial email examples that get responses, plus simple templates you can use to collect testimonials from satisfied customers and ask for customer testimonials the right way.

Why testimonial emails matter for businesses

Most people want to hear what other people have to say before they decide to trust a brand. A simple testimonial from a customer is proof that the product really works and that people are happy with it.

These customer testimonials, consumer reviews, and positive feedback help potential customers trust your brand’s reputation.

Testimonial emails are important because they bridge the gap between a business’s claims and a customer’s reality through social proof, as 95% of people consult online reviews before making a purchase.

Here is why testimonial email examples and customer testimonial email examples are important for business growth:

Builds immediate trust and credibility: Customers often doubt what brands say in their own marketing material. Customers’ testimonials feel more honest. Around 72% of customers trust a business more after reading positive reviews and testimonials.

Drives sales and conversions: Customer testimonials, quote testimonials, and even video testimonials reduce purchase anxiety and help businesses generate more sales. When placed next to expensive products, it can boost conversions by up to 380%.

Enhancing Customer Relationships: Many brands also display these as social media testimonials on social media sites and other channels, creating a sense of belonging among current and future users.

Overcoming Objections: Customer testimonials answer specific questions new buyers often have, such as product quality, delivery time, or effectiveness. When customers see others sharing positive experiences, those doubts become easier to overcome.

7 Testimonial email examples & templates you can use

Each example below includes a real-world scenario, showing testimonial email examples brands use when collecting customer testimonials, an explanation of how it works, and a ready-to-use template.

1. Simple testimonial request email

The simplest ask is often the most effective. No fluff, no pressure, just a direct, polite request. This works because it is short, clear, and direct. It does not feel pushy.

This is one of the best methods marketers use to collect testimonials from happy customers.

Real example: Chapelle Jewellery

Chapelle Jewellery sends a short and clear review request email after a customer interaction. The email greets the customer by name, asks about their experience, and invites them to write a quick review through a simple call-to-action button.

The message remains polite and direct, making the request feel easy to complete.

Template:

Hi [First Name],

I hope you’re doing well. I wanted to ask if you’d be open to sharing a quick, short review about your experience with [product/service]. A few words about what you liked would mean a lot to us and help others make better decisions.

You can reply directly to this email, or use this link: [Insert Link]

Thank you,
[Your Name]

2. Post-purchase testimonial email

Timing is everything. The best time to ask for a customer testimonial is immediately after a customer experiences value, not weeks later.

Many ecommerce brands use these customer testimonial email examples in their email list automation.

Real example: Target

Target sends this review request after a customer receives their order and has time to try the product. The email shows the exact item purchased and lets the customer rate it quickly with star ratings.

By adding the product image and a clear “Review this item” button, the brand makes the process simple and encourages customers to share feedback while the purchase experience is still fresh.

Template:

Hi [First Name],

Thanks again for your recent purchase from [Brand Name]. We hope it’s been exactly what you needed. We’d love to hear what you think about [Product Name]. If you’re happy with it, would you share a quick review? We’d love to hear your honest thoughts. It only takes 2 minutes, and your feedback helps us improve and helps other customers feel more confident before they buy.

Leave your feedback here: [Insert Link]

Thanks again,
[Your Name]

3. Thank-you testimonial request email

Lead with gratitude before making the ask. It sets a warm, genuine tone, not transactional. This works because gratitude softens the ask. It feels like appreciation first, request second.

Real example: Biscuiteers

Biscuiteers sends a friendly thank-you email after a purchase and asks the customer to share their experience. The message begins by expressing appreciation for the recent order and invites the customer to leave a quick review.

The email also shows other customer testimonials below the request. This gives the reviewer a clear idea of how to write their own feedback and also serves as social proof that real customers are already sharing their experiences.

Template:

Hi [First Name],

Working with you on [Project/Service] was genuinely great. Thank you for trusting us.

If you found value in our work, would you be willing to leave a short, quick review? It would mean a lot to us and help others understand what it’s like to work with us.

You can reply here or use this link: [Insert Link]

Thank you again,
[Your Name]

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4. Friendly casual testimonial email

Leverage a personal relationship with your customer. Not every customer testimonial email request needs to sound corporate. This works because it sounds natural. It feels like a real person wrote it, not an automated brand message.

Real example: PrettyLittleThing

PrettyLittleThing sends a bright and casual review request email that matches the brand’s fun style. The message uses simple, friendly language and asks customers to share their thoughts about their recent purchase.

The email encourages feedback in a relaxed way with phrases like “spread the love” and a clear call-to-action button. This playful tone makes the request feel natural and friendly.

Template:

Hey [First Name],

Hope you’re enjoying [product/service]. I really want to know, did our [product/service] exceed your expectations? I’m putting together some “success stories” for our website. And I want you to join and share your experience with us.

Would you be open to sharing a quick testimonial about your experience with us? Just a few honest lines would be a great help for other people to choose us.

If you’re up for it: [Review Link]

No pressure at all. But it would genuinely mean a lot.

Thank you,
[Your Name]

5. Testimonial email with guiding questions

Most customers want to leave a good testimonial but don’t know what to write. Give them a starting point. Using a guided review form with clear instructions and specific questions helps customers know what to write.

Real example: Decathlon

Decathlon sends this feedback email after an order is delivered and invites customers to share their experience through a quick review form.

The message keeps things simple and tells them to head to a form where they can answer a few questions about their purchase.

Using a guided review form helps customers know what to write and makes the feedback more useful.

Template:

Hi [First Name],

Thank you for using [Product/Service]. Your experience matters to us, and we’d love to hear about it. Would you mind giving us a brief testimonial about your interaction with us?

To make it easy, here are a few quick questions you can answer:

• What problem were you trying to solve?
• What did you like most about [product/service]?
• What result or improvement did you notice?
• Would you recommend us to others? Why?

You can answer in one or two lines here: [Insert Link]

Thank you,
[Your Name]

6. Incentive-based testimonial request

Sometimes a small reward is all it takes. An incentive shows you value the customer’s time. This works because it gives people one more reason to take action.

Real example: JustFab

JustFab sends this review request email, offering reward points as an incentive to share feedback. The email tells customers they can earn 100 points for their first review and more points for each additional review; it’s a clear win for them.

This approach motivates customers to leave testimonials because they get something out of it. By pairing rewards with a simple call to action, you’re encouraging more customers to share their experiences, and that’s the goal.

Template:

“Hi [Name],

We want to hear from you, and we want to say thank you. Your opinion matters to us. Share your thoughts on your recent purchase, and we’d be happy to give you [10% off / reward points/gift card/entry into a giveaway] as a thank-you.

Claim your reward here: [Link]

Thank you,
[Your Name]

7. Follow-up testimonial request email

Follow-up emails are among the most effective practices in email marketing for collecting positive feedback. Any scenario where the first email went unanswered.

Most responses come from a single follow-up. A gentle reminder often elicits additional responses.

Real example: Apple

Apple sends this follow-up email as a gentle reminder after a previous message. They check if the customer has had time to review the earlier request and invite them to respond with the needed information.

This type of follow-up message helps bring the request back to the customer’s attention. A short and polite reminder like this can give you a much better chance of getting a response.

Template:

Hi [First Name],

I know inboxes get busy. I just wanted to follow up on my earlier note. We would still appreciate hearing about your experience with [product/service] if you have a moment.

If you have 60 seconds, your feedback would genuinely help us (and help others know what to expect).

Here’s the link: [Review Link]

Thanks,
[Your Name]

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Tips to get more responses to your testimonial emails

To get more customers to actually hit “reply” or click that review link, you need to reduce friction and find the good moment.

1. Send at the right moment

Timing plays a big role in whether someone responds to your testimonial request.

When the consumer has just realized the value of your product or service and is pleased with the outcome, it is the ideal time to inquire.

• For physical products, send the email 3–7 days after delivery.
• For services or SaaS, send it immediately after a “success milestone”.
• Avoid asking too early before the customer has used the product.

2. Keep the email short and easy to read

Most customers will ignore long emails. A simple message that quickly explains what you need will get better responses because it feels quick and effortless.

Emails under 100 words get more responses than long, detailed ones.

• Use clear and simple language.
• Keep the email under a few short paragraphs.
• Add one clear call-to-action link or reply option.

3. Personalize the “ask”

Personal emails feel more genuine and are more likely to get a response. When customers feel the request is meant specifically for them, they are more willing to help.

Instead of “How was your purchase?”, use “How are those Navy Blue Loafers treating you?”

• Use the customer’s name in the email.
• Mention the product or service they used.
• Refer to their recent purchase or interaction.

4. Make it easy for customers to respond

The easier you make the process, the more testimonials you will receive. If customers need to spend too much time thinking about what to write, many will simply skip it.

• Allow customers to reply directly to the email.
• Provide a quick testimonial form or review link.
• Give a few guiding questions to help them write.

5. Send a polite follow-up reminder

Don’t be afraid to send one follow-up email 5–7 days later. Many customers intend to reply but simply forget.

A short follow-up email can significantly increase the number of testimonials you receive.

• Send the reminder a few days after the first request.
• Keep the message friendly and not pushy.
• Include the original testimonial link again for convenience.

6. Automate testimonial collection with the right tool

Manually asking every customer for a testimonial can be time-consuming. Tools like WiserReview help businesses automate the process of collecting customer testimonials.

Instead of manually sending emails and tracking replies, you can automatically request feedback and manage testimonials in one place.

• Send testimonial request emails automatically after purchases
• Collect and manage customer testimonials in one dashboard
• Show testimonials on websites and product pages
• Display social proof across various channels
• Turn customer feedback into trust for potential customers.

Wrap up

The emails themselves do not have to be complex. A brief, personalized, well-timed request works far better than a lengthy, unpersonalized request.

The 7 templates above, depending on your context, post-purchase, casual, incentive-based, or follow-up, will help you start collecting testimonials consistently.

The real challenge most businesses face is not crafting the email. It is remembering to send it, when to send it, and how to keep track of the results coming back.

This is where a tool like WiserReview helps you save time by collecting customer testimonials, organizing them, and displaying them across social media, websites, and other marketing materials.

Start with one template. Automate it. Watch your testimonials stack up.

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Collect reviews, manage every response, and display them where they matter most.

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