Every website, whether business, portfolio, or eCommerce, needs trust signals to convert visitors into customers.
A polished design alone isn’t enough; people want proof from real customers.
Studies show that 93–98% of buyers read reviews before making a purchase, and 74% say positive Google ratings increase their trust in a business.
Embedding Google reviews directly on your website with WiserReview is one of the fastest ways to showcase credibility, improve SEO, and boost conversions.
Why add the Google review widget to your Website?
Adding a Google review widget to your website provides multiple benefits:
Instant credibility: Over 80% of consumers trust Google reviews as much as personal recommendations.
Higher conversions: Businesses with 25+ reviews earn 108% more revenue.
SEO improvements: Reviews contribute to ~20% of local ranking factors.
Universal trust signal: From service providers to eCommerce brands, reviews reassure potential customers.
For any website owner, Google reviews are a low-effort, high-impact way to build trust.
Build trust with every visitor
In just minutes, display your Google reviews on your Website.
Ok, now that you know the benefits of adding Google reviews, let’s go through the steps to add them to any website or online store.
First, sign up for WiserReview. It has a free plan, and paid plans start at just $9/month.
Once your account is created, you’ll land on the WiserReview dashboard. Scroll down a bit, and you’ll see this option:
Click on “Visit Import Reviews Section.”
From there, you’ll find many options to pull in reviews. Choose the integration method that works best for you.
After connecting successfully, go to the Widgets section and select any widget you like.
Next, go to Filter Review Options, pick your review source, and start customizing your widget.
When you’re done customizing, click on Install in the upper-left corner. Copy the code and paste it where you want the Google review widget to appear on your site.
That’s it, your widget is now live and helping build trust and credibility for your site.
And here’s the best part: WiserReview offers multiple Google review widget styles you can choose from.
Plus, WiserReview doesn’t just display Google reviews; it also helps you collect and manage them. It’s a complete Google review management tool.
Here’s a video guide for reference:
How to embed Google reviews on a Website
After generating your Google review widget code using WiserReview, you can embed it into your website easily:
Log in to your Website Editor or CMS: Whether you’re using WordPress, Wix, Squarespace, or custom HTML.
Locate the Custom Code Section: Most platforms have an HTML/Embed element.
Paste the WiserReview Code: Insert your generated code into the editor.
Adjust Placement: Position reviews near key areas like homepages, product pages, or checkout flows.
Save and Publish: Update your website to display live reviews.
This ensures your reviews display dynamically, remain mobile-friendly, and align with your website’s design.
Other method to add a Google review
While WiserReview is the most reliable, here are other ways:
1. Manual iframe embedding
Benefit: Free and quick.
Problem: Not customizable, doesn’t update automatically, and often lacks mobile responsiveness.
2. Custom scripts or plugins
Benefit: Developers can integrate review displays.
Problem: May slow down your site, require ongoing maintenance, and lack flexibility.
Compared to these, WiserReview is simple, automated, and performance-friendly.
3 Best Google review widget examples
Now let’s look at the best Google review widget examples from real websites.
1. WiserReview
WiserReview’s Wall of Love showcases a modern, interactive widget. It combines star ratings, written feedback, and even video reviews from users.
Tabs and filters (like Pricing or Support) help visitors explore reviews by category.
This setup not only builds credibility but also makes it easy to highlight different aspects of customer experience.
2. Hotel Tashidelek
This example shows how Hotel Tashi Delek uses a clean Google review widget to display guest feedback.
The section highlights an overall rating of 4.4 stars from 1,458 reviews and showcases individual guest stories.
The design blends well with the hotel’s branding while making it easy for visitors to read reviews or write their own.
3. Perfect Gift
PerfectGift.com uses a Google Verified Reviews widget to build trust.
The layout features a bold headline, overall star rating, and multiple customer reviews displayed in a grid format.
It also includes a call-to-action button that encourages new customers to leave reviews, helping the brand continue to generate fresh feedback.
5 Google review best practices for Websites
Follow these practices to maximize reviews on your website:
Place reviews strategically: Add them to homepages, product pages, and near CTAs.
Highlight recent reviews: Customers trust fresh experiences more.
Customize for design consistency: Match widget styling with your site’s branding.
Respond to reviews: Businesses that reply to reviews see a 16% boost in conversions.
Avoid clutter: Use sliders or carousels instead of showing too many reviews at once.
Build trust with every visitor
In just minutes, display your Google reviews on your Website.
Using static images: Screenshots look outdated and don’t auto-update.
Ignoring mobile responsiveness: Non-optimized widgets reduce credibility with mobile users.
Overloading with too many widgets: Multiple tools slow down websites. Stick with one reliable tool like WiserReview.
Wrap-Up
Adding Google reviews to your website is one of the most effective ways to build trust, improve SEO, and increase conversions.
Manual methods exist, but they lack customization and reliability. WiserReview provides a simple, lightweight, and automated solution suitable for any website type.
Ready to showcase your credibility? Try WiserReview today and transform Google reviews into a powerful sales tool for your website.
Yes. WiserReview works with all platforms, including WordPress, Wix, Shopify, Squarespace, and custom HTML sites.
Yes. WiserReview syncs reviews in real time from your Google Business Profile.
Yes. WiserReview allows filtering by star rating, recency, or keywords.
No. WiserReview widgets are lightweight and optimized for speed.
Yes. They adapt seamlessly to all responsive website designs.
Article by
Krunal
Krunal Vaghasiya is a marketing tech expert who helps businesses get more customers by using automated reviews, social proof, and smart follow-ups. He shares practical tips on review tools, marketing automation, and improving conversions.
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