How to add social proof to BigCartel stores

You can add social proof to your BigCartel store to increase trust and sales.

You can show customer reviews, star ratings, and testimonials. These elements help visitors feel confident before buying.

BigCartel does not include built-in social proof features, but you can add them using external tools or simple code.

In this guide, you will learn how to add social proof to your BigCartel store step by step.

Why social proof matters for BigCartel sellers

Social proof matters because customers trust other customers more than brands.

Studies show that 93% of consumers read online reviews before making a purchase.

When shoppers see reviews, ratings, or testimonials, they feel safer about buying.

Without social proof, visitors may question product quality or store reliability. Doubt reduces orders.

BigCartel stores are simple by design. They do not automatically show reviews or trust signals. If you do not add social proof, your store may look new or untested.

How to add social proof to BigCartel stores with WiserReview

You cannot add social proof directly inside BigCartel. WiserReview helps you collect and display customer reviews on your store.

Step 1: Create a WiserReview Account

Go to the WiserReview website and create your account. After signing up, access your dashboard.

Step 2: Add Your Product Information

In WiserReview, make sure your product IDs match your BigCartel product pages.
Each product must have a unique identifier, so reviews connect to the correct product.

You can use:

• Product handle
• Product URL
• Custom product ID

This ensures reviews display on the right product page.

Step 3: Generate the Review Widget Code

Go to the Widgets section in WiserReview.

Choose the widget you want:

• Product Review Section: Shows full reviews on the product page.
• Star Rating: Displays average rating under the product title.
• Nudges: Shows small review highlights.
• Wall of Love: Displays selected positive reviews.
• Question & Answer: Shows product-related questions and answers.

You can customize the widget design to match your store by adjusting colors, fonts, star styles, spacing, and layout format.

Click Install and copy the embed code.

Step 4: Add the Code to Your BigCartel Theme

Log in to your BigCartel admin.

Go to: Account → Design → Edit Theme → Advanced → Edit HTML

Open your product template file.

Paste the WiserReview widget code:

• Below the product description for full reviews
• Below the product title for star ratings

Save your changes.

Step 5: Enable Automatic Review Collection

Go back to WiserReview.

Enable automatic review request emails.

Set custom timing for when emails should be sent after purchase.

Approve reviews from the moderation panel.

Step 6: Test Your Store

Open a product page.

Check if star ratings and reviews appear correctly.

Test on both desktop and mobile.

After setup, your BigCartel store will display real customer reviews. Reviews build trust and help increase sales.

Wrap up

Social proof makes your BigCartel store look trusted and active.

Add reviews, ratings, and real customer feedback. Show them on product pages and near the Add to Cart button.

Use tools like WiserReview to display product-specific proof.

When visitors see that others have already bought from you, they feel safe to buy.

Clear proof leads to more confident buyers and more completed orders.