How to Add Google Reviews to Bigcartel in 5 Minutes
A quick guide to add Google reviews to Big Cartel using a simple widget and show real customer feedback on your store.
Krunal vaghasiya|March 30, 2026 · Updated April 13, 2026
You can add Google reviews to a Big Cartel store by using a Google review widget and placing its embed code on your site. The setup takes only a few minutes and does not require coding skills.
Big Cartel does not include a built-in Google review feature. Store owners usually use a review management tool like WiserReview to import Google reviews and display them through widgets.
Once the widget is added, your store shows real customer feedback from Google. This creates social proof and helps new visitors trust your products faster.
Why add the Google review widget to Bigcartel?
Adding a Google review widget to Big Cartel helps visitors trust your store faster. It displays real customer feedback on your website and helps shoppers feel confident about buying from you.
Research shows that 93% of customers read online reviews before making a purchase. Another study found that 85% of people trust online reviews as much as personal recommendations. Google reviews often become the first thing customers check before trusting a brand.
When your Big Cartel store shows Google reviews, visitors see real experiences from other buyers. This creates strong social proof and helps reduce hesitation during the buying decision.
Key benefits include:
Builds trust with new visitors
Shows real customer feedback from Google
Adds strong social proof to your store
Helps increase conversion rates
Makes your store look more credible
How to quickly add Google reviews on Bigcartel
Ok, now that you know the benefits of adding Google reviews, let’s go through the steps to add them to any website or online store.
First, sign up for WiserReview. It has a free plan, and paid plans start at just $9/month.
Once your account is created, you’ll land on the WiserReview dashboard. Scroll down a bit, and you’ll see this option:
Click on “Visit Import Reviews Section.”
From there, you’ll find many options to pull in reviews. Choose the integration method that works best for you.
After connecting successfully, go to the Widgets section and select any widget you like.
Next, go to Filter Review Options, pick your review source, and start customizing your widget.
When you’re done customizing, click on Install in the upper-left corner. Copy the code and paste it where you want the Google review widget to appear on your site.
That’s it, your widget is now live and helping build trust and credibility for your site.
And here’s the best part: WiserReview offers multiple Google review widget styles you can choose from.
Plus, WiserReview doesn’t just display Google reviews; it also helps you collect and manage them. It’s a complete Google review management tool.
Here’s a video guide for reference:
Add Google reviews to your Big Cartel store today
Connect WiserReview to your Google Business profile and display real customer reviews on your Big Cartel store in minutes.
Embed Google review widget to your Big Cartel store
Once you generate your Google review widget code in WiserReview, you can place it on your Big Cartel store using the page editor or theme code.
Log in to your Big Cartel admin dashboard.
Go to Account → Design.
Open your store theme editor.
Choose the page where you want the reviews to appear (homepage, product page, or a custom page).
Paste the WiserReview widget embed code into the HTML section where you want the reviews to display.
Save the changes and publish your store.
After saving, the Google review widget will appear on your Big Cartel store and show real customer reviews from Google. This helps visitors trust your store before they buy.
Another method to add a Google review
Here are other ways to display Google reviews on your Big Cartel website.
1. Embed your Google Business listing
This method uses the Google Maps embed feature. It does not require any external tool.
Steps:
Open Google Maps.
Search for your business name.
Open your Google Business listing.
Click Share.
Select Embed a map.
Copy the HTML embed code.
Log in to your Big Cartel dashboard.
Go to Account → Design and open your theme editor.
Paste the embed code where you want the reviews or map to appear.
Save your changes.
Your Big Cartel store will now display your Google Business Listing, including access to your reviews.
2. Show Google reviews as testimonials
This approach works well if you want to highlight a few strong reviews on your store.
Steps:
Open your business profile on Google Maps.
Go to the Reviews section.
Select a few customer reviews you want to highlight.
Copy the review text and the reviewer’s name.
Log in to your Big Cartel dashboard.
Open the page where you want to show the reviews (homepage or product page).
Paste the reviews into the page content as testimonials.
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5 Google review best practices for Big Cartel
Below are simple practices that help Big Cartel sellers use Google reviews effectively.
1. Display reviews on important pages
Place Google reviews where shoppers make decisions. Many visitors read feedback before buying, so visible placement helps them evaluate your store quickly.
Common placement areas include:
Homepage trust section
Product pages
Cart or checkout area
Dedicated review page
Product pages often work best because customers check feedback while comparing items.
2. Collect reviews from real customers
Reviews from real buyers improve credibility. Genuine feedback helps visitors understand product quality and service experience.
Ask customers for reviews after they receive their order. A clear request increases the chances that customers will leave feedback.
Replying to reviews shows that you value customer opinions. Future buyers often read responses before trusting a store.
Keep responses clear and respectful. Thank customers who leave positive feedback and address problems mentioned in negative reviews.
4. Highlight strong customer reviews
Some reviews explain product quality or service clearly. Showing these comments helps visitors quickly see why customers like your store.
You can feature strong reviews in areas such as:
Homepage testimonial section
Product highlights
Marketing pages
This allows visitors to see positive experiences without searching through many reviews.
5. Keep reviews honest and transparent
Honest reviews build long-term trust. Customers can usually recognize fake or edited feedback.
Instead, focus on showing genuine opinions. Display real reviews and keep the original message unchanged whenever possible. Authentic feedback helps visitors trust your Big Cartel store.
Smart Google review widgets
Display reviews on your site with WiserReview. Collect, manage, and display feedback in carousels, grids, or badges.
Negative reviews are part of real customer feedback. Ignoring them can make your store look inactive.
Responding to negative feedback shows that your store listens to customers and cares about service quality. A clear response can also help future buyers understand how you handle issues.
3. Using fake or edited reviews
Some store owners try to improve ratings by editing or creating fake reviews. This can damage trust if customers notice that the feedback looks unnatural.
Always show real reviews and keep the original message unchanged. Honest feedback makes your Big Cartel store look more reliable to new visitors.
Collect and display authentic Google reviews with ease
WiserReview helps you gather real customer reviews and showcase them on your Big Cartel store , building the trust that converts visitors into buyers.
You can add Google reviews to a Big Cartel store in a few minutes by using WiserReview and placing its widget embed code on your site.
Once added, visitors can see real customer feedback while browsing your products.
Showing Google reviews helps shoppers evaluate your store quickly and feel confident about purchasing.
With WiserReview, you can collect, manage, and display reviews in simple widgets that add clear social proof to your Big Cartel store.
Frequently Asked Questions
Common questions about this topic
Yes. You can add Google reviews using a review widget that provides an embed code. You simply paste the code into your Big Cartel page or theme editor to display the reviews.
You can collect reviews by sharing your Google review link with customers. Many stores send review requests through email after an order is delivered or completed.
Yes. Tools like WiserReview can connect to your Google Business profile and import reviews automatically. The platform then displays them on your store using review widgets.
The best places include your homepage, product pages, and a dedicated review section. Showing reviews near product details helps shoppers see customer feedback before making a purchase.
Google reviews provide social proof. When visitors see real customer experiences, they feel more confident about buying from your store. This can help increase trust and improve conversion rates.
Written by
Krunal vaghasiya
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems.
