10 Best virtual shopping platforms for ecommerce in 2026

A virtual shopping portal lets online customers visualize, test, and ask questions about products the same way they would in a physical retail store.

This may include either 3D viewing, augmented reality viewing, virtual fitting rooms, virtual stores to explore, and, in some cases, a video chat with an expert.

It really comes down to what barriers your shoppers face, and whether or not they need visual assistance in understanding the size, fit, or proportions of a product, or a personal interaction to clear up any questions not answered by the product pages.

Below, we provide information on how virtual shopping platforms work, how the best ones compare, and how to choose the right one for your store.

What can virtual shopping platforms do?

Virtual shopping technology helps bridge the gap between browsing the web and touching an object in person. Most applications fall into one of five functions, but few fulfill all of them.

• 3D Product Visualization: Users can rotate, zoom, and view an object from all angles. Configurators take it further by allowing color, material, or component changes.
• Augmented reality shopping: The phone’s camera adds the sofa to the living room or watches to the wrist. Most apps work through the browser, without needing a separate app.
• Virtual try-on and fit guidance: Consumers can check how jewelry, bags, or clothing would look before purchase. Size guides let consumers compare a clothing item to items they already own.
• 3D virtual stores and showrooms: Brands create an interactive online virtual environment replicating either their flagship store or a made-up world featuring clickable and purchasable goods.
• Live and one-to-one video shopping: A store associate or creator shows products on camera, answers questions, and guides the shopper to checkout.

The business case is mostly about confidence. When shoppers can’t judge a product properly, they either leave or buy several versions and send most of them back.

That second habit is expensive. The National Retail Federation expected online return rates to hit 19.3% in 2025, compared with 15.8% across all retail. You’ll find more numbers like this in our roundup of ecommerce return and refund statistics.

A good virtual shopping experience won’t fix bad sizing or weak product photos. It gives shoppers enough certainty to buy once and buy the right thing.

Virtual shopping platforms: Quick comparison

Top 10 virtual shopping platforms in 2026

Each platform below includes what it does today, the features that matter most, and current pricing checked against the vendor’s own site in September 2026.

1. Virtusize

Virtusize is a sizing and fit solution for fashion retail. It originated in Sweden, moved its operations to Tokyo in 2018, and now serves over 500 brands, including Adidas, Under Armor, Levi’s, Gap, and Paul Smith.

Rather than creating a virtual store, it answers the question that holds back many clothing purchases: Will this fit me?

The customer supplies a bit of information about their body size or selects an item that they already own, and Virtusize shows the difference.

Key features

Garment Sizing & Fit Visualization

Instead of showing basic size charts, Virtusize plots product measurements directly onto a clear visual silhouette. Shoppers can see exactly where an item will be tight or loose (e.g., across the bust, shoulders, or hips).

Wardrobe Comparison

Users can compare the measurements of an item they want to buy directly against a “wardrobe favorite”, a piece of clothing they already own and know fits them perfectly.

Four-Input Personalization

To get fast suggestions, customers just need to input four parameters: gender, age, height, and weight. Based on this information and more than 250,000 actual fit profiles, the website provides a precise suggestion.

Virtusize Intelligence

Fit and sizing data feeds back to marketing and product teams. You can spot which items run small before returns pile up.

Pricing: Virtusize for Shopify is $1 for the first month, then from $39/month (apparel, manual upload, standard tracking). Virtusize Core: Custom, performance-based pricing tied to conversions the tool assists.

2. Zolak

Zolak is a Lithuanian company that offers a 3D and AI visualization platform, focusing mainly on the furniture and homeware sectors. This platform packages a 3D viewer, product configurator, augmented reality tools, and virtual showroom software into a single account.

The highlight of the Zolak package is the showroom software. Customers can explore pre-styled 3D interiors or upload images of their room and add the products to it. For expensive items like sofas, this makes the purchase risk-free.

Zolak emphasizes using AI-powered product photography, which assists smaller brands that cannot afford studio shots for every SKU. It embeds on Shopify through your theme rather than an App Store app.

Key features

Zolak Showroom

Interactive 3D rooms where shoppers explore and place products. Each scene can export a product list with SKUs and prices.

Real-Time 3D Product Configurator

Lets customers change colors, fabrics, finishes, and parts instantly, with real-time updates and pricing synchronization.

Browser-Based Augmented Reality (WebAR)

Lets users place true-to-scale products into their real-world environment straight from a mobile or desktop browser, without downloading an app.

Zolak Studio & Render Creation

A self-service workspace to create photorealistic static images, lifestyle scenes, and studio shots without physical photoshoots.

Pricing: Platform fee starts at $25/month. Add-on modules (such as the 3D configurator) start at $25/month each.

3. BuyWith

BuyWith is a livestream and video commerce platform founded in Tel Aviv in 2018. The platform lets brands host shopping broadcasts led by influencers or experts directly from their website, instead of sending viewers to a social media platform.

It has collaborated with brands such as Dyson, Sephora, and H&M. The product has evolved from live broadcasts to shoppable videos and one-on-one video sessions, reflecting how most brands now use video.

One honest note: BuyWith is quieter than it was a few years ago. Its public updates are sparse, and its Shopify listing has very few reviews, so ask for recent client references during your demo.

Key features

“WANT” Button & Shoppable Elements

Viewers can click a dedicated “Want” button to add items straight to their cart or apply dynamic coupon codes during a session.

Co-browsing

The host and shopper move through your site together. It feels closer to a store associate walking beside the customer.

Smart scheduler

Shoppers join a live session now or book a slot for later. That keeps expert time focused on ready buyers.

In-session checkout

Viewers add items and pay without leaving the stream. Fewer clicks mean fewer drop-offs mid-event.

Pricing: BuyWith doesn’t publish pricing. Its Shopify app is free to install, with paid plans on top, and it shares full pricing after a demo.

4. Firework

Firework is a video commerce platform based in San Mateo, California. It has raised over $250 million and powers video for 1,500+ brands, including Walmart, L’Oréal, Samsung, and Lowe’s.

Imagine it as a complete virtual shopping platform built with video content. You can create shoppable videos for product pages, conduct live streams, set up virtual video showrooms, and link customers with experts through video calling.

Its newest layer is AVA, an AI shopping assistant with a video face that answers product questions. For smaller stores, the free and entry plans make it one of the easiest tools here to test.

Key features

Shoppable Videos

Embed short-form, TikTok-style videos on product and homepage grids with interactive carousels, clickable product tags, and embedded checkout elements.

AVA AI assistant

A conversational agent that answers product questions, sometimes with video. It’s built to handle catalogs with 100,000+ SKUs.

Video showroom

An always-on digital showroom linked to your physical stores. Shoppers can connect with staff without visiting.

One-to-One Video chat

Enable a Zoom-like high-touch experience where store associates can connect with customers via high-quality video/audio, screen sharing, file sharing, and co-browsing

Pricing: Pilot is Free, 1,000 monthly views and 10 uploads; Starter: $39/month, 10,000 views and 50 uploads; Growth: $259/month, 50,000 views and unlimited uploads; Pro and Enterprise: Custom pricing. Video showroom and AVA are also quoted by sales.

5. Vntana

VNTANA is a Los Angeles company founded in 2012. It has pivoted a few times and now positions itself as enterprise digital asset management for 3D and CAD files, not a shopper-facing store.

That still makes it relevant. Most 3D product visualization fails because files are too heavy for a phone. VNTANA converts design files from 40+ formats, shrinks them, and publishes them to product pages, retailer sites, and AR viewers.

Brands like Adidas, Patagonia, Michael Kors, and Kohler use it. If you only sell a few dozen products, it’s probably more infrastructure than you need.

Key features

Patented 3D File Optimization

Automatically shrinks heavy 3D design files by up to 99% without losing visual quality, allowing fast loading times on standard web browsers.

Web-Based 3D & AR Viewer

Lets customers view 360-degree interactive product models and place items true-to-size in their real physical environment using a phone or tablet camera directly through a browser link.

Digital Showrooms

Enables brands to build virtual B2B and consumer showrooms to showcase entire product lines before physical samples are manufactured.

CAD conversion

Takes files from SolidWorks, Revit, CATIA, STEP, and more. Design teams don’t have to rebuild models for ecommerce.

Pricing: Custom enterprise licensing based on storage and the number of live 3D models. A free trial covers standard 3D formats, while CAD access requires a demo.

6. Threekit

Threekit made its name with photorealistic 3D configurators for brands such as Crate and Barrel, YETI, and TaylorMade. It’s based in Chicago and has raised about $65 million.

In 2026, the company shifted its focus to AI sales agents for manufacturers. Its tools now turn a buyer’s requirements into a priced, valid quote inside systems like Salesforce.

If you sell simple products, look elsewhere. If every order is a custom build, Threekit is one of the few tools that connects the 3D preview to the actual price.

Key features

3D Product Configurator

Allows customers to customize materials, parts, and add-ons in real time with an intuitive, codeless rules engine.

Virtual Photographer

Generates photorealistic 2D images from a single 3D design file without needing a traditional photo shoot.

Augmented Reality (AR)

Delivers app-less, browser-based AR so shoppers can view and place life-sized products directly in their physical space.

Visual Discovery & AI

Features semantic search, guided buying, and “shop the look” capabilities to interpret user intent and suggest complementary items.

Pricing: Custom. Threekit prices by use case, number of products, timeline, and budget, so you’ll need a sales call.

7. ByondXR

ByondXR is a Tel Aviv company founded in 2016. It builds 3D virtual stores and showrooms for brands like Lancôme, LEGO, Kiehl’s, P&G, and Armani, and it’s one of the more polished immersive shopping platforms for large campaigns.

Shoppers can walk through a digital store, click products, chat with an AI concierge, and buy. Stores run in the browser and on headsets like Meta Quest and Apple Vision Pro.

The company has also moved into AI-generated product visuals through a sister tool called ImagineSpaces. For a mid-sized store, the price and build time are hard to justify.

Key features

Virtual Showroom

Recreates physical showrooms in a 360-degree digital environment for B2B wholesale and retail presentation.

Home Décor Visualizer

Lets shoppers place and test products like furniture or tiles in a virtual replica of their own space.

Product Configurator

Allows customers to mix, match, and customize products digitally.

Virtual Store

Turns standard 2D e-commerce into an interactive 3D destination complete with AI concierges and games.

Pricing: Custom annual subscription, priced mostly by the number of experiences you launch.

8. Emperia

Emperia is a London and New York company founded in 2019. It’s the most flexible virtual store platform here for teams that like to build.

It built virtual stores for Walmart, Burberry, Dior, and Bloomingdale’s, then opened up its tools as a self-serve creator platform. It’s the only tool on this list with a free plan and low-cost paid tiers for building a full virtual world.

Today, it works as a 3D shopping platform on top of Unreal Engine 5. Your team designs the world, and Emperia handles publishing so it runs on phones, desktops, and VR headsets.

Key features

One-click deployment

Turns an Unreal Engine 5 project into a live web experience. No manual optimization for each device.

No-Code Virtual Store Builder (Artemis)

A drag-and-drop management platform giving brands full control over visual merchandising, layout customization, and product placement without technical skills.

Procedural generation tools

Create landscapes, scenery, and scattered objects quickly. Big worlds don’t need to be built piece by piece.

E-Commerce Integration

Connects directly with existing e-commerce backends for real-time stock updates, automated product catalogs, and in-experience checkout.

Pricing: Free: $0/month, 500 MB storage, non-commercial use only. Pro is $9/month billed yearly ($11 month-to-month), Studio from $200/month billed yearly ($244 month-to-month). Enterprise is custom, with unlimited storage and a dedicated success manager.

9. InstaVC

InstaVC is a video collaboration company based in Hyderabad, India. Its shopping product, inShop, lets online shoppers start a live video call with a product expert straight from your site.

There’s no avatar, 3D store, or AR here. It’s the digital version of asking a store associate for help, which works well for jewelry, electronics, furniture, and anything with a long list of questions.

Because inShop runs in the browser and is priced per agent, it’s easy to test with one or two staff members. Its pricing page hasn’t been refreshed in a while, so confirm the current rate first.

Key features

4K Ultra-HD Quality

Delivers crystal-clear video resolution optimized for even lower-bandwidth networks.

Multi-Camera Input

Supports broadcasting from up to 6 simultaneous camera angles for dynamic presentations, medical setups, or classrooms.

AI-Powered Enhancements

Features real-time noise cancellation, automated AI-generated meeting summaries, smart transcription, and auto-speaker highlighting.

Co-browsing and screen sharing

Agents guide shoppers through product pages and share files. It’s easier than describing where to click.

Pricing: Free: $0, 30-day free trial, no credit card required” and “Standard: As Low As $268 per agent/month, Billed Annually.

10. Tangiblee

Tangiblee is a virtual try-on platform that works from the product photos you already have. No 3D models, no reshoots. That makes it far quicker to roll out than most AR tools.

Shoppers can see a ring on their hand, a watch on their wrist, or a bag next to everyday objects. Brands like TUMI, Samsonite, Coach, Movado, and Fossil use it, and Tangiblee reports MCM lifted its conversion rate by 201%.

It’s narrow by design. If you sell clothing or large furniture, other tools here fit better. If you sell accessories, it’s one of the strongest AR shopping platform options available.

Key features

Virtual Try-On (VTO)

Allows web-based AR try-on for jewelry, watches, and accessories without requiring 3D files or app downloads.

Size & Fit Visualization

Helps shoppers visualize product scale on a model (like wrist width for watches or hand size for rings and gemstones).

“What Fits Inside”

An interactive capacity tool for handbags and luggage that displays what items can fit into a specific bag.

Build Your Look & Stacking

Enables multi-item discovery and stacking tools (such as ring stacks or bracelet layering) with one-click cart additions.

Pricing: $5,999/year for up to 500 SKUs, with a 14-day free trial.Direct: Custom pricing based on catalog size.

How to pick the right virtual shopping platform

Each row starts with a thought a shopper might have and shows the type of tool that fixes it, plus which platforms from the list to look at:

Wrap up

The best virtual commerce platform isn’t the flashiest one. It’s the one that answers the exact question your shoppers can’t answer from a photo and a spec sheet.

For fit, pick a sizing or try-on tool. For scale, use a 3D viewer with AR. For complex or pricey products, put a real expert on video.

Full virtual stores make the most sense for big brands running campaigns. Whichever you choose, pair it with proof from real customers.