Why CRO matters
Traffic keeps getting more expensive; conversion gains apply to every traffic source at once. A store that converts better earns more from the same spend, permanently.
The CRO loop
- Find friction with analytics, replays, and surveys
- Form a hypothesis about the cause
- Test the fix against the current page
- Roll out winners, log losers, repeat
Questions
Where should CRO start?
On the highest-traffic, highest-intent pages: product pages and checkout. Fixing a leak there beats polishing the homepage every time.
Is CRO just A/B testing?
Testing is the verification step. The research that finds what’s worth testing is most of the actual work, and skipping it produces months of flat tests.