Drip Campaign
A drip campaign is a pre-written email sequence delivered on a schedule or triggered by each subscriber’s behavior.
What a drip campaign is
A drip campaign is a pre-written email sequence delivered on a schedule or triggered by behavior: message one on signup, message two three days later, a branch if they click, another if they buy.
Why drip campaigns matter
They put timing on autopilot: every subscriber gets the right message at their own moment, whether they joined today or at midnight in another timezone. Built once, the sequence works every day after.
Drips ecommerce runs
- Welcome series after signup
- Abandonment recovery: cart and browse
- Post-purchase: usage, review ask, reorder
- Education sequences for considered products
Frequently asked questions
Drip campaign vs newsletter: what’s the difference?
The newsletter is a broadcast everyone gets at once; the drip is a sequence each person enters at their own trigger and moves through at their own pace.
How long should a drip sequence run?
As long as each message earns its place: three strong emails beat seven padded ones. Exit rules matter too; someone who buys should leave the pitch sequence immediately.
Related terms
Welcome Email · Email Marketing · Segmentation · Marketing Automation · Preference Center