Why bundles matter
Bundles raise order value while simplifying the decision: one yes instead of four. They also move slower items by pairing them with bestsellers.
The discount is funded by the bigger basket, so margin often holds even at the lower combined price.
Common bundle types
- Fixed kits with preselected items
- Build-your-own bundles with a tiered discount
- Bestseller plus slow-mover pairings
- Subscription bundles for consumables
Questions
Should the bundle discount be visible?
Yes. Show the separate total struck through next to the bundle price. The saving is the argument; hiding it wastes the mechanic.
Do bundles cannibalize full-price sales?
They can if the bundle undercuts items people were buying anyway. Anchor bundles around a hero product plus items that need the help.