Site Search
Site search is the store’s own search box, matching shopper queries to products with suggestions, synonyms, and typo tolerance.
What site search is
Site search is the store’s own search box: type what you want, get matching products, ideally with typo tolerance, synonyms, and instant suggestions.
Why site search matters
Searchers are the store’s highest-intent visitors: they arrived knowing what they want. When the box returns nothing for a product that exists under a different word, the sale walks.
Search logs are also free research: every query is a shopper stating demand in their own vocabulary.
What good site search handles
- Typos, plurals, and synonyms mapped to real products
- Instant suggestions as the shopper types
- Useful zero-results pages with alternatives
- Ranking that weighs availability and popularity
Frequently asked questions
What should the zero-results page show?
Never a dead end: closest matches, bestsellers in the nearest category, and a visible way to ask. “No results” alone is a goodbye.
What do search logs reveal?
The words customers use versus the words the catalog uses, products people expect you to carry, and seasonal demand arriving before sales data shows it.
Related terms
Faceted Navigation · Product Recommendation · Conversion Rate