Why size guides matter
Wrong-size orders are the return machine of apparel and footwear. Every shopper the guide gets into the right size is a return, a refund, and a disappointment that never happens.
Confidence also converts: shoppers unsure of their size often don’t order at all.
What a good size guide includes
- Garment and body measurements, clearly separated
- How to measure, in plain steps
- Fit notes: runs small, true to size, relaxed
- Model height and size worn, per product photo
Questions
Where should the size guide live?
One tap from the size selector, opening in place. A guide buried in the footer helps nobody at the moment of choice.
What do review fit-mentions add?
Ground truth. The chart says what should fit; dozens of customers saying “size up” says what does. Surfacing those mentions next to the selector closes the loop.