Google review widget for ConvertFlow. Inside any CTA.
WiserReview embeds into any ConvertFlow CTA campaign through the HTML element. The same setup works for popups, embedded CTAs, sticky bars, and slide-ins. You don't need a developer.
7-day free trial · from $6.75 a month, billed yearly
Used by 1,500+ brands
Used by 1,500+ brands
How it works
Add Google reviews to ConvertFlow in three steps
- 1
Connect your Google profile
Sign in to WiserReview and link your Google Business Profile. Your existing reviews usually show up within about a minute.
- 2
Pick a widget style
For popups, the carousel or single-line rating reads best in the compact frame. For embedded CTAs and slide-ins, the wall widget fits the wider layout.
- 3
Paste into a ConvertFlow HTML element
Open the CTA campaign in the ConvertFlow editor, drag in the HTML element, and paste the WiserReview embed. Publish the campaign and it appears on the host page through your existing ConvertFlow embed script.
No access to the Business Profile? Add your business by its Google place ID instead. Google then shares your latest 5 reviews.
Widgets
Pick how your Google reviews look
Each one is styled with your fonts and colors to match your ConvertFlow site.
Carousel
A row of Google reviews visitors can swipe through.
Best on: home page, landing pages
Always current
New Google reviews show up on their own
New reviews arrive on their own
Google tells WiserReview when a review is posted, and your widgets update.
Photos and your replies come too
Customer photos and the replies you posted on Google show with each review.
Every location in one place
Connect several locations and show one, some or all of them per widget.
Reply on Google, approved or automatic
Approve an AI draft, or let replies publish to Google on their own.
Display settings
Choose what each widget shows
Set it once per widget. New reviews follow the same settings.
By location
Show one store, a region, or every location.
By keyword
Show reviews that mention a product, service or topic.
With text or photos
Leave out star-only reviews, or show reviews with photos.
Sort order
Most recent first, or reviews with photos first.
Mixed with your reviews
Show Google reviews beside the reviews you collect with WiserReview.
Your brand
Fonts, colors, layout and language to match your site.
Who it is for
Who needs a Google review widget?
Best fit for ConvertFlow users running conversion-focused campaigns on top of WordPress, Shopify, Webflow, or any host site. SaaS, ecommerce, and lead-gen campaigns tend to see the biggest impact.
Exit-intent popups
A 3-review carousel inside an exit-intent popup reduces bounce by giving the visitor one last reason to trust you. Works particularly well for SaaS trial signups.
Sticky bar at the top of the host page
A single-line rating snippet inside a ConvertFlow sticky bar gives every page on your host site a persistent trust signal without modifying the underlying theme.
Embedded CTAs inside blog posts
Drop the widget inside an embedded CTA campaign and target it to specific blog post URLs. Lifts in-content conversion when the blog post is selling a product or service.
Multi-step popups for SaaS demos
On a multi-step popup, place the review widget on step 1 (interest capture) to lift initial engagement, then a different widget on the final step to reinforce the booking decision.
Personalized CTAs by traffic source
Run different review widgets for different traffic sources using ConvertFlow's targeting. Google Ads traffic gets a wall widget; email traffic gets a single-line rating.
Get more Google reviews
Ask every customer, in the email they already get
Copy your Google review link from WiserReview and add it as the button in your review request emails. It goes to every customer, whatever their experience.
How review requests work →Tips
ConvertFlow install methods and placement tips
Last verified inside the ConvertFlow editor in May 2026. Every tactic has been tested on real ConvertFlow campaigns running on WordPress and Shopify host sites.
Method 1. HTML element inside any CTA campaign
Set it up in WiserReview
Open the CTA campaign in the editor. From the elements sidebar, drag the HTML element onto the canvas where you want the review block. Click the element, then click Edit HTML. Paste the WiserReview embed and click Save. Publish the campaign. The widget then appears wherever your ConvertFlow embed script runs on the host site.
Method 3. Embedded CTA inside blog posts
Set it up in WiserReview
Create an embedded CTA campaign. Add the HTML element with your WiserReview embed inside. Use ConvertFlow's targeting to show this CTA only on blog posts that mention the product or service being reviewed. The CTA inherits the host page's font stack on its own.
Personalize the widget by traffic source
Set it up in WiserReview
Create two versions of your CTA campaign. Version A uses an HTML element with WiserReview's wall widget filtered by enterprise-tagged reviews. Version B uses a carousel filtered by SMB-tagged reviews. Set the targeting so Google Ads enterprise-keyword traffic sees Version A and content-driven SMB traffic sees Version B.
Place the widget where the conversion happens
Set it up in WiserReview
For popups: review widget between the headline and the email field. For embedded CTAs: above the CTA button. For sticky bars: a single-line rating snippet beside the action button. The visitor sees proof at the moment they're deciding.
Match the widget to the host site, not ConvertFlow
Set it up in WiserReview
Set the widget background to transparent inside WiserReview so it blends into whatever ConvertFlow frame contains it. The WiserReview design panel handles font weight, padding, and accent colors without you needing to touch CSS.
Test on the live host site, not just in ConvertFlow
Set it up in WiserReview
After publishing the campaign, visit the host page in an incognito window and trigger the CTA the way a real visitor would (scroll, exit-intent, URL parameter, etc). A common gotcha: the HTML element shows a placeholder in the ConvertFlow editor, not the live widget. The widget only renders when the CTA loads on the host page.
Other platforms
Not only on ConvertFlow
FAQ
Google reviews on ConvertFlow, answered
Yes. Add the HTML element inside the popup frame and paste the WiserReview embed. The widget renders when the popup is triggered, with the same async load behavior as on a standalone page. We last verified this on ConvertFlow Pro in May 2026.
Yes. Embedded CTAs render inline inside the host page's content area. The HTML element with the WiserReview embed sits naturally within the article flow. This is the closest ConvertFlow equivalent to a native review widget.
Both accept the HTML element. For the sticky bar, the single-line rating snippet is the best fit because the frame is compact. For the slide-in, the carousel widget fits the wider layout. The widget loads asynchronously when the CTA renders.
The Free plan has limited element types and may not include the HTML element depending on your provisioning. For the full HTML element and all CTA types, you'll need at least the Starter plan. The Pro plan is what most agencies and SaaS teams run on.
No. The WiserReview script loads asynchronously when the CTA renders, so it doesn't block your host page from loading. It adds about 18KB to the CTA payload, on top of ConvertFlow's normal embed weight.
Yes. Create separate CTA campaigns with different review filters in the embed code, then use ConvertFlow's targeting (UTM, referrer, geography, behavior) to show the right one to the right visitor. Useful for B2B sites where enterprise and SMB audiences need different proof.
Yes. ConvertFlow's personalized landing pages support the HTML element the same way standard pages do. You can also tag-filter the widget to match the personalization context (industry, role, etc).
Yes. Every widget style is responsive out of the box. On mobile, the wall widget stacks vertically and the carousel becomes a swipe scroll. Worth testing on a real mobile device after publishing, since CTAs sometimes render differently in browser dev tools vs actual mobile.
Show your Google reviews on ConvertFlow
Connect your Business Profile, add the widget, and your Google reviews stay up to date on their own.
7-day free trial · from $6.75 a month, billed yearly