Schema Markup Generator
Generate structured data JSON-LD for Product, Review, FAQ, Breadcrumb, and Article pages. Paste straight into your head section for rich search results.
Fields
JSON-LD output
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Lightweight Running Shoes",
"image": "https://example.com/images/shoes.jpg",
"description": "Breathable mesh running shoes with shock-absorbing soles.",
"brand": {
"@type": "Brand",
"name": "Acme Running"
},
"sku": "ARS-0042",
"offers": {
"@type": "Offer",
"price": "79.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"reviewCount": 238
}
}
</script>Paste this complete <script> tag inside the <head> of your page. Test it with Google's Rich Results Test before publishing.
How to add schema to your site
Pick the schema type
Product for PDPs, Review for individual review pages, FAQPage for FAQ sections, BreadcrumbList for navigation trails, Article for blog posts. The form changes to fit each type.
Fill in the fields that apply
Required fields vary by type. For Product, you need name, image, price, and availability for Google to generate rich snippets. Optional fields like aggregateRating unlock star ratings in search results.
Paste and validate
Copy the <script> tag and paste it inside the <head> of the page. Test with Google's Rich Results Test (search.google.com/test/rich-results) before publishing. It confirms your schema is valid and shows how Google will render it.
Schema markup fundamentals
Structured data is one of the highest-ROI SEO tactics. Right markup unlocks star ratings, FAQ accordions, price snippets, and more in search results.
Product schema for rich snippets
Combining Product + Offer + AggregateRating unlocks star ratings, price, and availability directly in Google search results. This is the single biggest CTR lift you can get from structured data - often 2-3x higher click-through on PDPs.
FAQPage for SERP real estate
FAQ schema lets Google show your questions directly under your search result, expanding each answer on click. Occupies far more SERP space and pushes competitors down. Works best on long-form content pages and help articles.
Breadcrumb schema improves navigation display
Adds breadcrumb trails to your search result snippets instead of the raw URL. More readable, clearer to users. Low effort for a clear visual improvement in every listing.
Review schema follows Google's eligibility rules
Self-reviews and reviewer-generated content are not eligible for rich snippets. Only reviews written by independent third parties (your customers, verified) count. If your review platform verifies reviews server-side, the ratings transfer cleanly into search.
One schema per page, usually
Google indexes one dominant schema per page. On a PDP with FAQs, include Product schema and nest FAQPage inside. Don't spam the page with unrelated schemas - it confuses crawlers and Google may pick the wrong one.
Validate before shipping
Google Rich Results Test is free and definitive. It runs your schema against Google's current interpretation and highlights errors. A single typo in @context invalidates the entire block silently. Test every page type once.
Rich snippets need real reviews
we handle both
Schema markup tells Google you have reviews. WiserReview gives you real verified reviews to feed into that schema. Star ratings in search results, powered by authentic customer feedback.
FAQs
Common questions about schema markup and structured data.