Adding customer reviews to PrestaShop: 4 ways (2026)

I’ve added customer reviews to four PrestaShop stores in the last year, two using PrestaShop’s built-in product comments module (the simplest path) and two using a combination of a PrestaShop Addons marketplace module and a third-party widget for stores that wanted multi-platform aggregation.

PrestaShop’s open-source nature gives you more setup options than most platforms, but the right path depends on your version, your technical comfort, and whether you want automated post-purchase review collection.

Here’s what I learned. There are four real ways to add customer reviews to a PrestaShop store in 2026.

The first decision is whether PrestaShop’s native product comments module covers your needs or whether you need a paid PrestaShop Addons module or a third-party widget for richer features. I’ll walk through both, plus four implementation routes.

First: PrestaShop ships with a free native review module

This is the most useful fact to know upfront. PrestaShop bundles a built-in customer reviews module, product comments, with every default installation.

It works on PrestaShop 1.7.x, 8.x, and PrestaShop 9. Two things follow from that:

• Collection happens on the product page. After you enable product comments, a review form appears on every product page. Customers leave a 1- to 5-star rating and written feedback. You approve reviews from the back office before they go public.
• It has real limits. The native module doesn’t auto-email buyers after purchase (you have to remind them yourself), doesn’t output rich snippet schema by default, and doesn’t aggregate reviews from Google, Trustpilot, or Facebook. For automated collection and multi-platform aggregation, you’ll need to layer on Method 2 or 3.

If you just want basic product reviews from your own buyers with zero extra cost, Method 1 (native product comments) is the simplest.

If you need automated review request emails, rich snippets, or multi-platform aggregation, Methods 2 through 4 are the right path.

4 ways to add customer reviews to PrestaShop (quick comparison)

The cheat sheet I wish I’d had on day one.

If you just want my pick: enable native product comments for basic collection, then layer a third-party widget (Method 3) on top for homepage and category-page social proof. Together, they cover the whole store without overlap.

Quick note: PrestaShop 1.7.x, 8.x, and PrestaShop 9

Three PrestaShop realities worth knowing before installing anything:

• PrestaShop 1.7.x: still widely used on legacy stores. All methods below work, but the back office menu paths are slightly different (Improve > Modules > Module Catalog).
• PrestaShop 8.x: the previous mainstream version. Same Symfony foundation as 1.7. x with refinements. All methods below work identically.
• PrestaShop 9: the modern version, built on Symfony 7. Same admin paths as 8.x with improved performance. All four methods below work on PrestaShop 9.

Where compatibility matters between versions, I’ll call it out.

Why add customer reviews to PrestaShop at all?

Quick gut check before you spend time. PrestaShop powers many mid-sized European ecommerce stores and international merchants, where shoppers carefully compare before buying.

Online review data show that 95% of shoppers read reviews before purchasing, according to Spiegel research, and products with reviews can convert up to 57% better than those without.

Specific wins I’ve seen on PrestaShop stores:

• Higher add-to-cart on product pages. A French specialty foods store enabled native product comments and added a third-party widget for Google reviews. Add-to-cart climbed across the catalog.
• Rich snippets in organic search. Widgets that output schema.org AggregateRating markup can earn star ratings next to product pages in Google search results, lifting organic CTR by up to 30%.
• Lower cart abandonment. Reviews near the checkout button reassure hesitant buyers, especially around shipping and quality concerns.
• Free social proof that updates itself. Set the widget once. New 5-star reviews appear automatically.

Worth the hour. Let’s get into it.

Method 1: Enable PrestaShop’s native product comments module (free)

If you want the simplest, zero-cost path, PrestaShop ships with the product comments module pre-installed on every store. It’s just not enabled by default. Activating takes 2 minutes.

What you get out of the box:

• Review form on every product page with a 1-to-5 star rating and text feedback.
• Approve, edit, or delete reviews from the back office before they go public.
• Email notification when a customer leaves a review.
• Basic anti-spam (cookie-based throttling).
• Works on PrestaShop 1.7.x, 8.x, and 9 without configuration changes.

Steps to enable:

1. Log in to your PrestaShop back office.
2. Go to Modules > Module Manager.
3. Search for product comments in the search bar.
4. Click the dropdown next to the module, then select Install (if it’s not installed) or Enable (if it’s installed but disabled).
5. Click Configure to open the module settings.
6. Toggle Allow guest reviews based on your preference. Off means only logged-in customers can leave reviews.
7. Set the moderate reviews toggle. I recommend keeping moderation on so spam doesn’t appear publicly.
8. Save the configuration.
9. Reload a product page on the storefront. The review section appears below the product description.

Honest take: native product comments are the cheapest way to collect from your own buyers. The display is functional but plain, and there’s no auto-email after purchase (you’ll need to remind buyers yourself or layer a third-party tool on top).

It also doesn’t output schema.org markup by default, so you don’t get star-rich snippets in Google search results.

Good for: PrestaShop stores that want basic product reviews from buyers, at zero extra cost and with no third-party dependency.

Method 2: Install a PrestaShop Addons marketplace module

If you want automated review request emails, rich snippet schema, or multi-platform aggregation, the PrestaShop Addons marketplace has dedicated review modules from established vendors.

They integrate directly with the back office and product page.

Popular options in 2026:

• Yotpo. Reviews, photos, video, Q&A. Premium PrestaShop integration, well-supported on 8.x and 9.
• Trustpilot Reviews for PrestaShop. Pulls verified Trustpilot reviews onto product pages and outputs schema markup.
• Reviews.io PrestaShop module. Strong on schema markup, rich snippets, and review request automation.
• Loox PrestaShop module. Visual-first reviews with photos and video, popular for fashion and home goods.
• Google Customer Reviews module. Integrates with Google’s free post-purchase survey program.
• Various community modules on the PrestaShop Addons marketplace from Webkul, Tunisoft, and other developers (one-time purchases; prices range from €50 to €300).

Steps:

1. Go to the official PrestaShop Addons marketplace (addons.prestashop.com) or your back office under Modules > Module Catalog.
2. Search by module name or by keyword (“reviews”, “testimonials”).
3. Purchase the module. The PrestaShop Addons marketplace works on a one-time purchase model for most modules.
4. Download the .zip file from your PrestaShop Addons account.
5. In your back office, go to Modules > Module Manager, then click Upload a Module and upload the .zip file.
6. After installation, click Configure on the new module.
7. Set up auto-email timing, widget design, schema markup, and which pages display reviews.
8. Save and clear the PrestaShop cache via Advanced Parameters > Performance > Clear Cache.

Honest take: PrestaShop Addons modules deliver the most native feel and the best schema markup support, but you’re locking into one vendor’s release cycle.

If the module developer stops maintaining it for newer versions of PrestaShop, you may have to migrate. Always check the module’s compatibility with PrestaShop 9 before buying.

Good for: stores that want automated review collection, rich snippets, or UGC features and have a budget for a paid module.

Method 3: Custom HTML block + third-party widget (my recommended path)

This is what I use on most PrestaShop client stores when they want flexibility without locking into a single Addons vendor.

You generate a widget code in a review tool, then drop it into PrestaShop’s Custom HTML block via the back office or a CMS Page.

The benefit over Method 2 is that the embedded code is portable. If you ever switch from PrestaShop to WooCommerce, Shopify, or a custom storefront, the same widget works on the next platform without rebuilding. And free third-party tools cost nothing to start.

For this walkthrough, I’ll use WiserReview, which is what I built. Free plan covers up to 10 reviews and unlimited site embeds. Paid plans start at $9 per month or $6.75 per month if you go yearly.

Embedding the widget in PrestaShop

Once you have your embed code, here’s how to drop it into PrestaShop. Two paths, depending on where you want the widget to appear.

Option A: On a CMS Page (simplest, for testimonials or about pages)

1. In your back office, go to Design > Pages (or Improve > Design > Pages on older versions).
2. Click Add new page or edit an existing CMS page.
3. In the page content editor, switch to Source code view (the source button looks like <>).
4. Paste your WiserReview embed code where you want the widget.
5. Save and preview.

Option B: Via a Custom HTML block module on product or category pages

1. Install a free Custom HTML block module from PrestaShop Addons (or use the built-in Custom Text/HTML block module that ships with most themes).
2. Configure the module’s hook position: displayFooterProduct for the product description below, displayHome for the homepage, etc.
3. In the module configuration, paste your embed code into the HTML editor.
4. Save and clear the cache.

Make sure the embed URL starts withhttps://, since modern browsers block HTTP iframes as mixed content on PrestaShop’s HTTPS frontend.

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Method 4: Direct theme file edit (for developers)

If you have developer access and want precise control over where reviews appear in the product template, you can edit the theme’s .tpl files directly.

This is the most powerful path and the most fragile, since theme updates can overwrite your changes.

Steps:

1. Connect to your PrestaShop server via FTP or your hosting file manager.
2. Go to /themes/YOUR-ACTIVE-THEME/templates/catalog/product.tpl (the product page template).
3. Locate the section where you want the review widget to appear, typically below {$product.description|raw}.
4. Paste your widget embed code (HTML, JavaScript, or include a custom hook) at that position.
5. Save the file.
6. In the back office, go to Advanced Parameters > Performance and clear the cache.
7. Reload the product page to verify.

Tip: always make theme edits in a child theme rather than directly in a third-party theme, otherwise theme updates will overwrite your changes.

PrestaShop’s theme override system (creating files under /themes/YOUR-THEME/templates/overrides/) is the safer pattern.

Honest take: this gives you the most control but requires developer comfort. For most merchants, Methods 1, 2, or 3 are easier and equally effective.

Good for: developers, agencies, and stores with custom theme requirements.

Best practices that actually move the needle

Five things I’ve tested across PrestaShop stores that consistently improve engagement and conversion.

1. Show product-specific reviews on product pages. Mixing reviews across products reduces credibility. Use tags or SKUs (in your module or widget) to surface only relevant feedback for each product page. The native product comments module already does this since reviews are tied to product IDs.
2. Get star ratings above the fold. A 4.9-star snippet near the product title (not just the review list at the bottom) earns rich snippets in Google search and lifts add-to-cart. Most Addons modules and third-party widgets support a separate rating snippet element.
3. Enable schema markup. If your module or widget outputs schema.org AggregateRating markup, enable it. Validate with Google’s Rich Results Test after publishing. This is the single biggest organic-search win. Native product comments do NOT output schema by default, so Methods 2 or 3 are needed for rich snippets.
4. Use moderation. Spam reviews are common on PrestaShop stores with high search traffic. Keep the moderation toggle on in product comments, or use WiserReview’s AI moderation to filter automatically.
5. Test on mobile. PrestaShop stores get heavy mobile traffic, especially in Europe. Test review widgets at the 375px breakpoint on a real phone before pushing live. Some review modules need width adjustments to avoid horizontal scroll.

Mistakes I see PrestaShop stores make over and over

Three patterns worth avoiding:

Paste the embed code into a regular Text field instead of using a Custom HTML block. PrestaShop’s default text editor strips iframe and script tags as a security measure. The widget saves but renders as plain text on the live page. Always use the source code view on CMS pages or a dedicated Custom HTML block module.

Editing theme files directly without an override. When you bake review logic directly into a third-party theme’s .tpl files, every theme update overwrites your changes. Always use PrestaShop’s theme override system (under /themes/YOUR-THEME/templates/overrides/).

Forgetting to clear the cache. PrestaShop caches templates aggressively. After enabling a module, editing a theme file, or updating a Custom HTML block, always go to Advanced Parameters > Performance > Clear Cache before reloading the storefront. Most “my widget isn’t showing” complaints come down to this.

Which method should you actually pick?

Short version:

• Pick the native product comments module if you want zero-cost basic product reviews and don’t need automated emails or rich snippets. Free on every PrestaShop version.
• Pick a PrestaShop Addons module (Yotpo, Trustpilot, Reviews.io, Loox) if you want automated review request emails, rich snippet schema, UGC features, or multi-platform aggregation, and have a budget for a paid module.
• Pick the Custom HTML block + third-party widget (like WiserReview) if you want multi-platform reviews (Google + Facebook + Trustpilot), full design control, photo and video reviews, or a portable embed that survives a future platform change. The free plan covers 10 reviews; paid plans are $9/month or $6.75/month annually.
• Pick the theme file edit method if you’re a developer or agency and need precise placement that modules can’t provide.

For most PrestaShop merchants I work with, the right answer is two methods in parallel: native product comments for basic product-page review collection + a third-party widget for homepage and multi-platform aggregation.

Together, they cover the whole store without overlap, and you can start for free.

If you want to try the third-party widget path, the WiserReview free plan covers 10 reviews and works on PrestaShop 1.7.x, 8.x, and PrestaShop 9. No credit card to start.