You can add testimonials to a Big Cartel store in a few minutes by placing a testimonial widget or a simple review section on your site. Once added, visitors can see real customer feedback while browsing your products.
Testimonials help new shoppers understand how other customers feel about your products and service. When people see positive feedback from real buyers, they feel more confident about purchasing.
In this guide, you will learn how to add testimonials to your Big Cartel store step by step and show customer feedback in a clear way.
Why add testimonials to BigCartel?
Testimonials help visitors understand what customers think about your products and services.
When people see feedback from real buyers, it becomes easier for them to trust your store and feel confident about making a purchase.
Research shows that 88% of consumers trust online reviews as much as personal recommendations, and 72% of customers say positive testimonials increase their trust in a business.
Adding testimonials to your Big Cartel store can help in several ways:
- Builds trust with new visitors
- Shows real customer experiences
- Adds strong social proof to your store
- Helps shoppers decide faster
- Strengthens brand credibility
How to add testimonials to BigCartel
Adding testimonial widgets to your website or online store is fast and requires no code.
First, sign up for a WiserReview account.
Next, follow the steps below to show a clean, high-converting testimonial on your site.
Start by importing your existing testimonial via a direct integration or CSV import.
If you do not have any testimonials yet, you can start collecting them using WiserReview automations. We also support video testimonials.
After that, go to the Widgets section. You will see multiple review and testimonial widgets built to build trust and help visitors decide.
For this example, we chose the carousel video. You can customize it to match your brand colors and layout. Once everything looks right, click Install.
You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.
Here is how the Wall of Love looks on the MyMunche website.
This is another testimonial nudge example from Fundamental Skincare:
This is only the display side. WiserReview also helps you manage testimonials with built-in AI and collect them via email, SMS, WhatsApp, form links, QR codes, and more.
You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.
Add testimonials to your Big Cartel store today
Collect, manage, and display customer testimonials on your Big Cartel store, no coding required.
Embed testimonials on BigCartel
After generating your WiserReview embed code, follow these Big Cartel steps:
- Log in to your Big Cartel admin dashboard
- Go to Account and open Design
- Click Edit Theme or open the page where you want to place testimonials
- Paste the WiserReview JavaScript embed code, iframe, or URL into the page HTML or theme section
- Save the changes and preview your store
Best places to show testimonials on BigCartel
Where you place testimonials on your Big Cartel store affects how visitors notice customer feedback. Good placement helps shoppers see real experiences while they browse products and evaluate your store.
Below are common areas where testimonials work well.
Homepage
The homepage introduces your store to new visitors. Showing a few short testimonials here helps people quickly see that customers had a positive experience.
This section works well near the middle of the page or below product collections, so visitors notice it while scrolling.
Product pages
Product pages play a major role in purchase decisions. When shoppers view a product, they often look for feedback from other buyers.
Placing testimonials near product details helps visitors understand how the product performs in real situations.
Examples of testimonial placement on product pages include:
- Customer quotes below the product description
- Short review highlights under product images
- A testimonial slider near the add-to-cart section
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Dedicated testimonials page
Some stores create a separate page that focuses only on customer feedback. This page can show multiple testimonials and provide deeper insight into customer experiences.
It is also useful for displaying longer feedback, case-style testimonials, or customer photos.
Checkout or cart page
Testimonials near the checkout stage can reassure shoppers before they complete their order. Seeing positive feedback from other customers helps confirm that they are making the right choice.
Short quotes or a small testimonial section work best in this area.
Footer section
The footer appears across many pages of your store. A small testimonial here keeps positive customer feedback visible as visitors explore different products.
This works best with one or two short quotes so the layout stays clean.
Landing or promotion pages
If you create special pages for promotions or campaigns, testimonials can help support the message on those pages.
Showing customer feedback next to offers or featured products helps visitors trust the promotion and understand how customers feel about the brand.
3 Common mistakes to avoid when adding testimonials to BigCartel
Below are a few common mistakes that often appear on Big Cartel stores.
1. Adding too many testimonials in one place
Some stores place a long list of testimonials on a single page. When visitors see too many comments at once, they often skip reading them.
A crowded section can also make the page feel messy and distract visitors from the main product information.
2. Using very short testimonials
Short testimonials like “Great product” or “Love it” do not explain much. Visitors usually want to know what the customer liked or how the product worked for them.
Feedback without details often does not help shoppers understand the real experience.
3. Leaving old testimonials
Some stores add testimonials once and never update them again. When visitors see the same feedback for a long time, it can feel outdated.
Fresh testimonials show that customers continue to buy from your store and share their experiences. You can use automated review collection tools to keep your testimonials up to date.
Wrap up
You can add testimonials to your Big Cartel store in a few minutes by embedding a testimonial widget or placing customer feedback on your pages.
This allows visitors to see real customer experiences while exploring your products.
Customer testimonials help people understand product quality and service through real feedback. When shoppers read these experiences, they feel more confident about choosing your store.
Start collecting and displaying testimonials on BigCartel
WiserReview makes it easy to gather real customer feedback and showcase it across your Big Cartel store.
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