Handmade knives. Real reviews. Everywhere buyers look.
How a specialty knife and whetstone store shows 3,000+ reviews across every page on BigCommerce.
Japanese Natural Stones sells handmade Japanese kitchen knives, natural sharpening stones, straight razors, and kitchen tools through BigCommerce. The store sources directly from Japanese bladesmiths like Shigefusa, Iwasaki, and Yoshikane, and ships worldwide from Denmark. With 500+ products and 3,000+ reviews from knife enthusiasts and professional chefs, the store needed reviews to do more than sit at the bottom of a product page.
Hundreds of products, each with its own character. Buyers need detail before spending on a handmade blade.
A Shigefusa kitaeji gyuto is not the same as a Yoshikane SKD nashiji. Steel type, grind, handle shape, edge retention, and finish all matter to serious knife buyers. These aren't impulse purchases. A single chef's knife can cost hundreds. Buyers want to hear from people who have actually used the blade, sharpened it on a natural stone, and can speak to how it holds an edge over time.
The store needed reviews visible across the entire shopping experience, not just on product pages. Browsing, homepage, everywhere a buyer might be weighing a decision.
“Reviews on every page, not just product pages. Set up in a day.”
Instead of reviews sitting at the bottom of product pages, Japanese Natural Stones shows them across the entire store. Product pages, homepage, dedicated review pages. Each widget shows reviews in a different context, catching buyers at different points in their browsing.
Why Japanese Natural Stones chose WiserReview
Multiple widget types from one app
Product review section, star rating, Wall of Love, review carousel, and auto slider all running from a single install.
BigCommerce native
Installs directly on BigCommerce. No custom code, no workarounds. Products sync automatically.
Works across 500+ products
Reviews stay linked to the correct product across a large catalog. No manual mapping needed.
Setup in a day
From install to live widgets in under 3 minutes. No dev time, no back-and-forth.
Migration from Fera
Japanese Natural Stones switched from Fera to WiserReview on BigCommerce. All 3,000+ reviews imported in a day.
From Fera to WiserReview in a day. All reviews carried over, no data lost.
Review widgets on BigCommerce
Japanese Natural Stones uses five WiserReview widgets to show reviews throughout the shopping experience, not just at the bottom of product pages.
Star rating under the product title and a full review section below. For knives and stones where specs matter, the review section gives buyers real feedback on edge retention, steel quality, and stone grit.
Star rating and review count visible right under the product title on a handmade knife listing.
- Product review section with text reviews and star breakdowns
- Star rating with review count under each product title
- Wall of Love page with all reviews in a card grid
- Review carousel on key pages
- Auto slider surfacing recent reviews site-wide
Automated review collection
Every order triggers an automated review request flow:
No manual outreach. Reviews flow in as orders ship out.
All reviews, all platforms, one dashboard
Japanese Natural Stones pulls Google and Facebook reviews into WiserReview alongside their on-site product reviews. Customers see social proof from every platform in one place, right on the product pages. No need to visit Google or Facebook separately to read what other buyers think.
Google reviews, Facebook reviews, and on-site product reviews all managed from a single WiserReview dashboard and displayed across the store.
A real Japanese Natural Stones review
Additionally, I bought the knife because I was intrigued by the shape and just the promise of its quality and versatility seemed hard to argue with. However, after having witnessed the voice of reason, I ordered it, got it, some 40 odd hours later, and was smacked upside the head by how insane it is. The knife is so sturdy, it is almost brutal its weight and the thickness of the blade behind the handle literally scream no nonsense, and I knew right away that if you wanted to cut down a tree with this thing, you could probably do it. The first buchering session with it converted me altogether: the Munetoshi goes through pig skin like butter, doesn't even shrug when cutting through cartilage, and is astoundingly nimble around bones. A true winner! It holds its edge well, can be made scary sharp, and is areal plesure to use. I understand that it was designed more or less by accident. .. Well, personally, I'm waiting for more of those accidents to happen.
One of 3,000+ reviews now visible across five widgets on japanesenaturalstones.com.
Results
“We have 500+ products and 3,000+ reviews. Reviews show up everywhere a customer is looking, not just at the bottom of one page. Setup took a few minutes.”
About this case study
What platform does Japanese Natural Stones use?
BigCommerce. They sell handmade Japanese knives, natural sharpening stones, straight razors, and kitchen tools, shipping worldwide from Denmark.
How many reviews does Japanese Natural Stones have?
Over 3,000 product reviews across 500+ products, covering knives, whetstones, razors, and kitchen tools.
Which WiserReview widgets does Japanese Natural Stones use?
Five: a product review section, star rating under product titles, a Wall of Love page, a review carousel, and an auto slider. All run from a single WiserReview install.
How long did setup take?
a day. WiserReview installs natively on BigCommerce, products sync automatically, and widgets go live without custom code.
Did Japanese Natural Stones migrate from another review tool?
Yes, from Fera. All 3,000+ reviews were imported into WiserReview in a day with ratings and customer data preserved.
Does WiserReview work with BigCommerce?
Yes. WiserReview has a native BigCommerce integration. Products sync automatically and review widgets can be placed on any page without custom development.
What is a Wall of Love?
A dedicated page that displays all customer reviews in a card layout. Japanese Natural Stones uses it to showcase reviews from across their full catalog in one place.
How does the review carousel work?
The carousel cycles through recent reviews on key pages. Buyers see social proof while browsing without having to click into individual product pages.
Running a specialty store on BigCommerce?
Install WiserReview in a day. Get product reviews, star ratings, a Wall of Love, and more from a single app.