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ADEX logoADEX24 storefronts · hesterpro.com

Two brands. 25+ storefronts. One operator keeping reviews flowing.

How ADEX runs Hester and Premium House as two separate review ecosystems, each synced across 14+ European country stores, with automated per-country language, sender email, widgets, and Google Shopping feed, all from one WiserReview dashboard.

WooCommerceHome & GardenMoved from Judge.me5 min read

ADEX
Dovydas VaičiulisFounder and CEO, ADEX Group
Live in
Two days
Previous tool
Judge.me
Platform
WooCommerce
Stores
25+ storefronts

ADEX is a Vilnius-based ecommerce group that has spent the last five years building direct-to-consumer storefronts across Europe. The group runs two brands that stay independent of each other. Hester sells a line of window cleaning robots (the Hester M3 and M2-PRO) through 14 localized country storefronts, from hesterpro.com for the global market to hesterpro.de in Germany, hester.fr in France, robotyhester.pl in Poland, and hester.lv in Latvia. Premium House sells household appliances (window cleaning robots, air fryers, accessories) through 10 more localized sites including premiummajas.lv, superkodu.ee, mojpremiumdom.pl, maisonpremium.fr, and mypremiumhouse.com. Twenty-four country storefronts plus their global landing sites, all on WooCommerce, each with its own WiserReview plugin install. Hester reviews sync inside the Hester network. Premium House reviews sync inside the Premium House network. The two brands are not linked internally. A single operator runs the entire review stack.

The challenge

Two brands. 24 country WooCommerce installs. A small operations team. Reviews that had to behave per-country without anyone touching each store by hand.

Before WiserReview, every country storefront built its review history in isolation on Judge.me. A newly launched Hester market like hester.at or hesterpro.ch looked thinly reviewed on day one, even though the same robot had years of feedback on every other Hester country store. The same shape of problem repeated inside the Premium House network. On top of that, each country needed its own language for the review request email, its own sender address (French buyers expect French copy from a French sender, not a Lithuanian one), its own widget localization, and its own Google Shopping reviews feed. Twenty-four installs, each a mini operation. Running that by hand would need a whole team.

Country launches started empty inside each brand

A new Hester country store went live with zero reviews even though the product itself had thousands across sibling Hester storefronts. Same shape inside Premium House.

24 review pipelines to configure and keep running

Every country store needed its own review email language, its own sender address, its own widget text, and its own Google Shopping reviews feed. The manual version meant 24 moderation queues, 24 email templates, 24 widget configs.

No single-operator workflow

Judge.me left every store as a separate operation. With two brands and 24 country installs, there was no way one person could keep review collection, moderation, and display running across the group.

Two separate brand ecosystems, 24 country stores, one operator. The review stack had to automate the country-level details so the team could stay small.

“Each brand stays its own ecosystem. Within that ecosystem, language, sender, widget, and Shopping feed localize per country, automatically.”

The moment it clicked

WiserReview reads the order's country and applies the right language on the review request email, the right sender address for that country, the right widget localization on the PDP, and the right Google Shopping reviews feed, without ADEX touching each store manually. Hester and Premium House run side by side in the same WiserReview account but stay two separate review ecosystems. What lands inside the Hester network stays inside the Hester network. The same for Premium House.

Why WiserReview

Why ADEX picked WiserReview

  • Per-brand sync across country stores

    Hester reviews sync inside the Hester network only. A review left on hesterpro.de shows up on hester.fr, hester.se, and every other Hester country store. Premium House syncs separately across its own country stores. The two brands are never mixed.

  • Smart language + sender detection

    Every WooCommerce order's country is detected automatically. The review request email goes out in that country's language, from a country-specific sender address, so French buyers receive French copy from a French sender and German buyers receive German from a German sender.

  • Google review schema + per-country Shopping feed

    Every PDP emits rich-snippet review schema for local Google search results. Each country store pushes its own reviews feed to Google Shopping, so Polish reviews land on the Polish Shopping feed and German reviews land on the German one.

  • AI moderation, translation, and video reviews

    Every new review runs through AI checks for spam, abuse, and fake-review patterns. Review text translates for viewers in other languages on display. Customers submit text, photo, and video reviews from any country store.

  • One operator, 25+ stores, one dashboard

    Widget styles, review form text, email templates, moderation queues, and reporting all live in one WiserReview dashboard. The plugin is installed on each WooCommerce store (24 installs in total) with configuration consolidated server-side, so one operator runs the entire review stack.

The switch

Migration from Judge.me, per-brand, per-country

ADEX moved off Judge.me on every Hester and Premium House storefront. Each WooCommerce store got its own WiserReview plugin install, its country configuration (language, sender email, widget style, Google Shopping feed), and its Judge.me history imported with ratings and dates intact. Hester and Premium House stayed as two independent review ecosystems throughout the move.

  1. 1

    Install on each store

    WiserReview plugin installed on each of the 24 WooCommerce installs (14 Hester country stores + 10 Premium House country stores). Every store has its own plugin, no cross-brand shared backend.

  2. 2

    Configure per country

    Language, sender email address, widget style, review form text, and Google Shopping reviews feed set per country store. No copy-paste across sites; each country gets its own localized config.

  3. 3

    Sync inside each brand

    Hester country stores sync reviews across each other. Premium House country stores sync across each other. The two brands stay separate, never mixed.

  4. 4

    Import Judge.me history

    Existing reviews pulled out of Judge.me per store with star ratings, review text in the original language, submission dates, and reviewer details intact. No review history was reset when the group switched tools.

2 days of configuration per storefront. Hester and Premium House run as independent review ecosystems, each with full country-level automation.

On the store

What shoppers see on hesterpro.com

Inside each brand's network, a review placed on any country store appears across the rest of that brand's country stores. Widget UI, review form text, rating labels, search and sort controls render in each country's local language. Star ratings, full review sections, testimonial walls, carousel widgets, and video reviews are all supported on every store.

Star rating under the product title and the full review section below, shown on every Hester country store. The same verified review appears on hesterpro.com, hester.fr, hesterpro.de, and every other Hester country site, localized for each country's language and currency. Premium House never sees these reviews.

Star rating and review count under the product title on a hesterpro.com PDP.
Star rating and review count under the product title on a hesterpro.com PDP.
Full review section on hesterpro.com, with verified-buyer badges on confirmed-purchase reviews.
Full review section on hesterpro.com, with verified-buyer badges on confirmed-purchase reviews.
Same star rating and review count, now on hester.fr in euros for French shoppers.
Same star rating and review count, now on hester.fr in euros for French shoppers.
The same verified reviews on hester.fr, synced from the Hester network. Hester only, never mixed with Premium House.
The same verified reviews on hester.fr, synced from the Hester network. Hester only, never mixed with Premium House.

Live on the store

  • Star rating and review count under product titles on every PDP
  • Full review section with filters, search, and sort, localized per country
  • Review form text customizable per country (placeholder, labels, submit button)
  • Text, photo, and video reviews supported on every store
  • Testimonial wall and carousel widgets available across the network
  • Rich-snippet schema on every PDP for local Google search results
  • Per-country Google Shopping reviews feed

A real review from the store

Verified buyer

In my spacious living room, I have five wall mirrors, each measuring 3.5 X 8.5 ft. Despite living here for three years, I've put off cleaning them until now. Additionally, I have three sliding glass doors. After researching robotic window washers, I opted for this one based on the seller's reputation and product reviews. Interestingly, the Gecko was one of the most affordable options available. Upon receiving the Gecko, I immediately set it to work on the mirrors and was amazed at the fantastic results.

Catherine, United States · HESTER M2-PRO Window Cleaning Robot · Feb 27, 2024

On autopilot

Fully automated, country-aware review collection

  1. Order delivered

    Buyer receives their Hester robot or Premium House appliance on any one of 24 localized country stores across Europe.

  2. Smart language + sender detection

    Order location is detected automatically. The review request email goes out in that country's language, from a country-specific sender address.

  3. Customer submits review

    Text, photo, or video review submitted through the localized review form. Verified-buyer badge applied when the submission matches a real order.

  4. AI moderation and translation

    Every new review runs through AI checks for spam, abuse, and fake-review patterns. Review text is translated for viewers in other languages on display.

  5. Synced across the brand's country stores

    A Hester review propagates across Hester country stores only. A Premium House review propagates across Premium House country stores only. The two brands stay separate.

Country-aware from the first email to the final widget. One person runs the entire 25-store operation because the automation does the per-country work at every step.

Per-country Shopping feed + rich-snippet SEO

One dashboard, 25+ country-localized Google Shopping feeds

Each of the 25+ ADEX country stores pushes its own reviews feed to Google Shopping for its country. Every PDP emits review schema (aggregate rating plus individual review markup) for local Google search results, so Polish reviews land on robotyhester.pl's Polish Shopping feed and its Polish SERP, German reviews land on hesterpro.de's German feed and German SERP, and the same across every other country. Hester and Premium House both run this independently inside their own networks.

25+ country-localized Google Shopping feeds. One review schema standard on every PDP. Two brands, two independent ecosystems.

Results

Where ADEX is today

  • Two separate brand review ecosystems (Hester and Premium House), no cross-brand pooling
  • 25+ localized WooCommerce storefronts, each with its own WiserReview plugin install
  • Per-country review request email language, detected automatically from order location
  • Country-specific sender email addresses on every review invitation
  • Per-country Google Shopping reviews feed on every store
  • Rich-snippet review schema on every PDP for local Google search
  • AI moderation, text/photo/video reviews, and review text translation across every store
  • One team member managing the entire 25-store review stack from a single dashboard
Dovydas Vaičiulis
“We started working with WiserReview in December. All communication has been extremely smooth and efficient, since we operate multiple stores, we were offered the most suitable plan along with tailored solutions that meet our specific business needs. The system is user-friendly, runs reliably, and all necessary information can be easily managed by the store administrator. After each purchase, customers automatically receive invitations to leave reviews, helping us continuously improve both our service quality and our performance as a seller. The WiserReview team has always been responsive and helpful in resolving any issues. Thank you, we're glad to have discovered this solution!”
Dovydas Vaičiulis · Founder and CEO, ADEX Group

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FAQ

About this case study

ADEX is a Vilnius-based ecommerce group that runs two direct-to-consumer brands across Europe. Hester sells window cleaning robots (Hester M3 and M2-PRO) through 14 localized country storefronts. Premium House sells household appliances through 10 more. Every site runs on WooCommerce, and each country store has its own WiserReview plugin install. The two brands are not linked internally.

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