Why browse abandonment matters
Browse abandoners far outnumber cart abandoners, because most sessions never reach the cart at all. They signal interest at the cheapest possible moment to act on it.
How stores respond to browse abandonment
- Follow-up emails featuring the viewed product
- Retargeting that pairs the product with its rating
- On-site prompts when the shopper returns
- Price-drop and back-in-stock alerts
Questions
Browse or cart abandonment: which matters more?
Cart abandoners are closer to buying, so each one is worth more. Browse abandoners win on volume. Work both, with different messages for each.
What belongs in a browse abandonment email?
The product they viewed, its proof, and an easy path back. Heavy discounts this early train shoppers to abandon on purpose.