Exit-Intent Popup
An exit-intent popup appears when a visitor’s behavior suggests they’re about to leave, making one last offer or ask.
What an exit-intent popup is
An exit-intent popup appears when behavior suggests the visitor is about to leave: cursor moving toward the close button on desktop, fast upward scrolling or back gestures on mobile.
It makes one last offer or ask before the session ends.
Why exit-intent popups matter
The visitor leaving was already paid for through ads, SEO, or email. Capturing an address or saving a cart turns a lost session into a future one at no extra acquisition cost.
What exit popups offer
- A first-order discount in exchange for an email
- Cart-save reminders and free-shipping nudges
- One question: what stopped you today?
- Wishlist or content saves instead of coupons
Frequently asked questions
Do exit popups hurt UX or SEO?
Intrusive popups on entry are the ones search engines penalize. Exit-triggered ones fire on departure, but frequency caps and an obvious close still decide whether they annoy.
Should the exit offer always be a discount?
No. Discounts at every exit train shoppers to wait for them. Email capture, cart saves, and answering the sticking point work without giving up margin.