Why Google Shopping matters
Product searches with buying intent start here in volume, and the tile format sells visually: image, price, store, and rating compete side by side before any site is visited.
What a Shopping listing shows
- Product image, title, and price
- Store name and shipping or return highlights
- Star ratings where ratings data qualifies
- Deal and availability annotations
Questions
How do stores get on Google Shopping?
Through a merchant account and an approved product feed. Free listings come with eligibility; paid Shopping campaigns bid the same feed into more prominent placements.
How do star ratings appear on listings?
Through product ratings programs that ingest review data with enough volume per product. The stars come from reviews, so collection is the prerequisite.