Why the product feed matters
Shopping ads, marketplaces, and comparison surfaces show what the feed tells them. Weak titles, missing attributes, or stale prices in the feed become weak listings everywhere downstream.
What a healthy feed includes
- Search-worthy titles with brand, product, and key attributes
- Accurate price, availability, and identifiers
- High-quality images that meet channel specs
- Category mapping and optional ratings data
Questions
How often should the feed update?
As often as prices and stock change, daily at minimum for active catalogs. A feed showing yesterday’s price gets listings disapproved or, worse, honored.
What causes feed disapprovals?
Mismatches between feed and landing page, missing identifiers, and policy-flagged content. Fixing the source data beats patching per-channel exceptions.