Why packaging inserts matter
The insert reaches the customer at guaranteed full attention, holding the open box, and it costs cents. Few marketing placements combine that reach, timing, and price.
Inserts that earn their spot
- A QR code to leave a review or photo
- Care and setup instructions that prevent bad first uses
- A next-order or referral offer
- A genuine thank-you that sounds like a person
Questions
How many inserts per box?
One job per insert, and rarely more than two inserts. A box full of cards reads as junk mail and gets binned as one clump.
Do review-request inserts work?
They catch the customer at the unboxing peak, which email can’t. Keep the ask one scan and one screen long, and never condition it on a positive rating.