Packaging Insert
A packaging insert is anything added to the shipped box beyond the order itself, from thank-you cards to QR review prompts.
What a packaging insert is
A packaging insert is anything added to the box beyond the order: a thank-you card, a QR code, care instructions, a sample, a discount for next time.
Why packaging inserts matter
The insert reaches the customer at guaranteed full attention, holding the open box, and it costs cents. Few marketing placements combine that reach, timing, and price.
Inserts that earn their spot
- A QR code to leave a review or photo
- Care and setup instructions that prevent bad first uses
- A next-order or referral offer
- A genuine thank-you that sounds like a person
Frequently asked questions
How many inserts per box?
One job per insert, and rarely more than two inserts. A box full of cards reads as junk mail and gets binned as one clump.
Do review-request inserts work?
They catch the customer at the unboxing peak, which email can’t. Keep the ask one scan and one screen long, and never condition it on a positive rating.
Related terms
Unboxing · Review Request · Referral Program · Surprise and Delight